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Thomas
W. Hutchison received his Ph.D. in Marketing/Mass Communication
from Florida State University. His expertise is in the areas of
entertainment marketing, consumer behavior, Internet marketing and market research.
Hutchison teaches in the Department of Recording Industry at
Middle Tennessee State University where he is the coordinator of
the music business program. His industry activities include:
member of the 2004 National Association of
Recording Merchandisers (NARM) Convention Committee, member of the Americana Music
Association (AMA) research committee, panelist and moderator of
the Internet Marketing Panel at the 2003 AMA Convention, former
member of the NARM Retail Certification Committee and
is the coordinator of the NARM Educator's Outreach Committee.
Hutchison
received the 2003 MTSU Outstanding Achievement in
Instructional Technology award. He is very involved in
distance learning and teaches two Internet-based classes. One of
the classes, Inside the Recording
Industry, was created in
conjunction with Universal Music Group and Inside Sessions and
features music celebrities such as Sheryl Crow, Elton John, Fred
Durst, Jimmy Iovine and Sting.
Hutchison has conducted focus group research on many artists for
Sony, RCA, MCA/Universal and Giant/WB Records. He has conducted
other marketing research and consumer research projects for Geffen
Records, DreamWorks, Warner Music Group, MCA, RCA Label Group and
Polydor that have involved such artists as Faith Hill, Toby Keith,Travis
Tritt, The Dixie Chicks, Ricochet, Brooks & Dunn, Kenny
Chesney, Sons of the Desert, Gillian Welsh, White Zombie, Sonic Youth, Rufus
Wainwright, Beck and many others.
His industry wide research
includes studies for NARM, Music Video Association, No Depression
Magazine and ongoing research for the Country Music Association (CMA) on Fan Fair fans.
Hutchison has also implemented consulting/marketing projects for
record labels RCA, EMI Christian, Columbia, Epic, Pioneer, Magnatone, Virgin, Sparrow,
Compass, Mercury, Provident, Compendia, Universal Records and Lucky Dog.
Hutchison
has a recently-released textbook entitled Record Label
Marketing.
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The
classes he teaches include:
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