As we begin improving our website for the 2013 Fall semester, we will be changing most of the features you are used to. If you have any questions or comments, please send an e-mail to our web editor at jeh6j@mtmail.mtsu.edu. Reporting broken links, errors, and issues will help us improve the site and offer an easier experience.

 
Marketing

MARKETING:

Planning, managing, and performing marketing activities to reach organizational objectives.



Cluster Knowledge and Skills

  • Ethics and Legal Responsibilities
  • Employability and Career Development
  • Technical Skills
  • Systems
  • Safety, Health and Environmental
  • Leadership and Teamwork
  • Academic Foundations
  • Communications
  • Problem Solving and Critical Thinking
  • Information Technology Applications



Marketing Management Sample Career Specialties / Occupations
Food Products and Processing Systems
  • Entrepreneurs
  • Owners
  • Small Business Owners
  • Presidents
  • Chief Executive Officers
  • Principals
  • Partners
  • Proprietors
  • Franchisees
  • Independent X’s (e.g., distributor)
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)
Professional Sales
  • Inbound Call Managers
  • Channel Sales Managers
  • Regional Sales Managers
  • Client Relationship Managers
  • Business Development Managers
  • Territory Representatives / Managers
  • Key Account Managers
  • National Account Managers
  • Account Executives
  • Sales Engineers
  • Sales Executives
  • Technical Sales Specialists
  • Retail Sales Specialists (big ticket)
  • Outside Sales Representatives
  • Industrial Sales Representatives
  • Manufacturer’s Representatives
  • Salespersons
  • Field Marketing Representatives
  • Brokers
  • Agents
  • Field Representatives
  • Solutions Advisors
  • Sales/Marketing Associates
  • Telemarketers/Inside Sales Representatives
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)
Merchandising
  • Store Managers
  • Retail Marketing Coordinators
  • Merchandising Managers
  • Merchandise Buyers
  • Operations Managers
  • Visual Merchandise Managers
  • Sales Managers
  • Department Managers
  • Sales Associates
  • Customer Service Representatives
  • Clerks (e.g., stock, receiving, etc.)
  • Administrative Support Representatives
    (e.g, human resources, clerical, finance, technical)
Marketing Communications
  • Advertising Managers
  • Public Relations Managers
  • Public Information Directors
  • Sales Promotion Managers
  • Co-op Managers
  • Trade Show Managers
  • Circulation Managers
  • Promotions Managers
  • Art/Graphics Directors
  • Creative Directors
  • Account Executives
  • Account Supervisors
  • Sales Representatives
  • Marketing Associates
  • Media Buyers/Planners
  • Interactive Media Specialists
  • Analysts
  • Contract Administrators
  • Copywriters
  • Research Specialists
  • Research Assistants
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)
Marketing Research
  • Database Managers
  • Research Specialists / Managers
  • Brand Managers
  • Marketing Services Managers
  • Customer Satisfaction Managers
  • (Research) Project Managers
  • CRM Managers
  • Forecasting Managers
  • Strategic Planners, Marketing
  • Product Planners
  • Planning Analysts
  • Directors of Market Development
  • Database Analysts
  • Analysts
  • Research Associates
  • Frequency Marketing Specialists
  • Knowledge Management Specialists
  • Interviewers
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)