Marketing

MARKETING:

Planning, managing, and performing marketing activities to reach organizational objectives.



Cluster Knowledge and Skills

  • Ethics and Legal Responsibilities
  • Employability and Career Development
  • Technical Skills
  • Systems
  • Safety, Health and Environmental
  • Leadership and Teamwork
  • Academic Foundations
  • Communications
  • Problem Solving and Critical Thinking
  • Information Technology Applications



Marketing Management Sample Career Specialties / Occupations
Food Products and Processing Systems
  • Entrepreneurs
  • Owners
  • Small Business Owners
  • Presidents
  • Chief Executive Officers
  • Principals
  • Partners
  • Proprietors
  • Franchisees
  • Independent X’s (e.g., distributor)
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)
Professional Sales
  • Inbound Call Managers
  • Channel Sales Managers
  • Regional Sales Managers
  • Client Relationship Managers
  • Business Development Managers
  • Territory Representatives / Managers
  • Key Account Managers
  • National Account Managers
  • Account Executives
  • Sales Engineers
  • Sales Executives
  • Technical Sales Specialists
  • Retail Sales Specialists (big ticket)
  • Outside Sales Representatives
  • Industrial Sales Representatives
  • Manufacturer’s Representatives
  • Salespersons
  • Field Marketing Representatives
  • Brokers
  • Agents
  • Field Representatives
  • Solutions Advisors
  • Sales/Marketing Associates
  • Telemarketers/Inside Sales Representatives
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)
Merchandising
  • Store Managers
  • Retail Marketing Coordinators
  • Merchandising Managers
  • Merchandise Buyers
  • Operations Managers
  • Visual Merchandise Managers
  • Sales Managers
  • Department Managers
  • Sales Associates
  • Customer Service Representatives
  • Clerks (e.g., stock, receiving, etc.)
  • Administrative Support Representatives
    (e.g, human resources, clerical, finance, technical)
Marketing Communications
  • Advertising Managers
  • Public Relations Managers
  • Public Information Directors
  • Sales Promotion Managers
  • Co-op Managers
  • Trade Show Managers
  • Circulation Managers
  • Promotions Managers
  • Art/Graphics Directors
  • Creative Directors
  • Account Executives
  • Account Supervisors
  • Sales Representatives
  • Marketing Associates
  • Media Buyers/Planners
  • Interactive Media Specialists
  • Analysts
  • Contract Administrators
  • Copywriters
  • Research Specialists
  • Research Assistants
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)
Marketing Research
  • Database Managers
  • Research Specialists / Managers
  • Brand Managers
  • Marketing Services Managers
  • Customer Satisfaction Managers
  • (Research) Project Managers
  • CRM Managers
  • Forecasting Managers
  • Strategic Planners, Marketing
  • Product Planners
  • Planning Analysts
  • Directors of Market Development
  • Database Analysts
  • Analysts
  • Research Associates
  • Frequency Marketing Specialists
  • Knowledge Management Specialists
  • Interviewers
  • Customer Service Representatives
  • Administrative Support Representatives
    (e.g., human resources, clerical, finance, technical)