BBA Core Learning Goals and Objectives

See the proposed new BBA learning goals here.

COMMUNICATION 
Learning Goal: 
Students will be effective communicators. 
Learning Objectives: 
1. Students will write effective business documents. 
Measured in BCEN 3510 using a rubric to evaluate letters written by students 
2. Students will deliver professional business presentations. 
Measured in BCEN 3510 using a rubric to evaluate student presentations 
3. Students will prepare effective, professional job search documents. 
Measured in BCEN 3510 using a rubric to evaluate student resumes

BUSINESS ENVIRONMENT KNOWLEDGE
Learning Goal:
Students will identify and understand the external factors affecting the business environment and their impact on organizations.
Learning Objectives:
1. Students will apply economic principles to current issues in a global environment.
Measured in ECON 2410 and ECON 2420 using course-embedded test questions
2. Students will apply relevant ethical concepts to making business decisions.
Measured in MGMT 3610 using a rubric to evaluate student case analyses
3. Students will identify and apply basic concepts pertaining to the legal and regulatory environment of business, and analyze the potential threats and opportunities to the organization from the changing legal environment.
Measured in BLAW 3400 using course-embedded test questions

CRITICAL ANALYSIS AND DECISION MAKING
Learning Goal:
Students will be skilled in the use of appropriate analytical and quantitative techniques in problem solving and decision making.
Learning Objectives:
1. Students will select appropriate analysis techniques to analyze problem data.
Measured in QM 3620 using course-embedded test questions
2. Students will analyze, interpret, and communicate financial statement data.
Measured in FIN 3010 using a course-embedded exam
3. Students will propose and evaluate alternative solutions for decision making.
Measured in BUAD 4980 using a course-embedded project

MULTICULTURAL UNDERSTANDING
Learning Goal:
Students will understand fundamental elements of effective multicultural business relationships.
Learning Objectives:
1. Students will demonstrate appropriate knowledge of core content areas in a global business environment.
Measured in BUAD 4980 using a course-embedded exam
2. Students will apply the tools necessary to research diverse cultures and apply that knowledge to appropriate business practices.
Measured to be determined
3. Students will evaluate ethical positions and effectiveness of business practices in a multicultural context.
Measures to be determined