The Management and Marketing Department at Middle Tennessee State University received funding from an MTSU Technology Access Fee grant to create a telephone survey research lab and the Office of Consumer Research to be housed in the department. The Office of Consumer Research uses the telephone survey lab to conduct surveys of consumer confidence in Middle Tennessee. The surveys measure consumers' perceptions of economic conditions in the country as a whole as well as in Middle Tennessee. Similar consumer confidence surveys conducted by the Conference Board and the Survey Research Center at the University of Michigan have been shown to be very predictive of key economic indicators such as inflation, interest rates and consumer spending.
Students in Professor Timothy R. Graeff's marketing research courses conduct the telephone surveys. Students gain valuable experience using state-of-the-art CATI (computer assisted telephone interviewing) software. The Office of Consumer Research provides significant benefits to students, faculty, and local business managers.
Middle Tennessee Consumer Outlook Reports are published five times per year. Results are disseminated to local news media. Please click on the link above to read the reports.
The Office of Consumer Research also conducts the Middle Tennessee Sports Affinity Survey. The Sports Affinity Survey measures familiarity and liking of different sports leagues and teams. Middle Tennessee Sports Affinity Reports are published twice a year. Read the Spring 2007 Middle Tennessee Sports Affinity Report, "College Basketball, Hockey Top Movers in Affinity Index"; .
We welcome your comments, questions and suggestions. Please contact us for more information.