Marketing Research Courses at MTSU

The following marketing research courses are offered through the Management and Marketing Department of MTSU.

3930 Marketing Research. Three credits. Prerequisites: MKT 3820 and Q M 3620. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

4880 Applied Marketing Research. Three credits. Prerequisite: MKT 3930. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life"; marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.