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  • Students of Dr. Tim Graeff, Office of Consumer Research, conduct consumer confidence surveys
  • Dr. Tim Graeff teaches an Online Marketing Research
    executive education course

Participating Faculty

The following MTSU faculty contribute to the Office of Consumer Research at MTSU.

Dr. Timothy R. Graeff

Director of Consumer Research
Timothy R. Graeff, who received his Ph.D. in marketing from Penn State University, is Professor of Marketing and Director of the Office of Consumer Research at Middle Tennessee State University in Murfreesboro, Tennessee. He has taught marketing research since 1992 and has received the Middle Tennessee State University Outstanding Teacher Award, Distinguished Research Award, and Outstanding Public Service Award. He was also awarded the MTSU Jennings Jones College of Business Outstanding Faculty Award in 1993 and 2008. Along with his publications in leading marketing journals, he has given many presentations at national and international marketing conferences. In addition to his writings, he also serves on the editorial review board of Marketing Education Review and Psychology & Marketing. Dr. Graeff can be reached by phone at (615) 898-5124 or by e-mail at

Dr. Don Roy

Sports Marketing Studies Coordinator
Dr. Don Roy, Assistant Professor of Marketing, teaches courses in Promotion, Sports Marketing, and Product Management. Dr. Roy's research interests include corporate sports sponsorship, consumer behavior in sports, and cause-related marketing. He has collaborated with the Office of Consumer Research on projects for the Tennessee Titans, Nashville Sounds, and Nashville Superspeedway. Dr. Roy can be reached by phone at (615) 904-8564 or by e-mail at

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