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  • Students of Dr. Tim Graeff, Office of Consumer Research, conduct consumer confidence surveys
  • Dr. Tim Graeff teaches an Online Marketing Research
    executive education course

Consumer Outlook Index Reports

Middle Tennessee Consumer Outlook Index Reports are published four times a year. Results are disseminated to local news media.  (Reports previous to spring 2012 were named "Consumer Confidence Reports."

The overall purpose of a consumer outlook index is to gauge the "pulse"or "mood" of consumers. It reflects prevailing business conditions and likely developments in the future. It measures consumers' perceptions of current business and economic conditions as well as their expectations for the future. Because consumer expectations and confidence can have dramatic effects on business and the economy, a measure of expectations and confidence can prove extremely valuable to business planners.

2015 Middle Tennessee Consumer Outlook Reports

2014 Middle Tennessee Consumer Outlook Reports

2013 Middle Tennessee Consumer Outlook Reports

2012 Middle Tennessee Consumer Outlook Reports

2011 Middle Tennessee Consumer Confidence Reports

2010 Middle Tennessee Consumer Confidence Reports

2009 Middle Tennessee Consumer Confidence Reports

2008 Middle Tennessee Consumer Confidence Reports

2007 Middle Tennessee Consumer Confidence Reports

2006 Middle Tennessee Consumer Confidence Reports

2005 Middle Tennessee Consumer Confidence Reports

2004 Middle Tennessee Consumer Confidence Reports

Note: Reports are available as Microsoft Word documents and require Microsoft Word or a compatible word processing program for viewing and printing.

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