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Electronic Media Management
Students majoring in Electronic Media Management learn the art, craft and business of how to prepare for careers in the "behind the scenes" areas of radio, television and the Internet.
In advertising, students learn how to promote brands from an integrated marketing perspective that emphasizes strategy building, data gathering and analysis, and creative development; in short, how to create effective radio and television commercials.
In sales, students learn the theories of marketing and selling the intangible products of the electronic media industries
Programming offers students knowledge of the problems and procedures followed in planning and producing content (television programs and radio formats) for the electronic media industries.
Qualified students may elect to participate in the internship program, which provides an opportunity to work in the professional community in the Greater Nashville area or other regions.
Student run stations MT10-TV and WMTS-FM also afford students hands on experience in management roles.
Click here to see the Electronic Media Management curriculum.
The EMC Department presents the Third Annual SMARTI AWARDS The 2012 SMARTI AWARDS is a media making competition open to Tennessee high school students to showcase their technical and narrative skills in producing short, creative, and original storytelling!
If you have a story to tell and the skills to tell it, this competition is for you!
For an overview of the competition call Dr. Bob Pondillo at 615-904-8465 or e-mail him at pondillo@mtsu.edu
2011 Middle Tennessee State University, a Tennessee Board of Regents institution 1301 East Main Street, Murfreesboro, TN 37132-0001 USA +1.615.898.2300
Middle Tennessee State University, in its educational programs and activities involving students and employees, does not discriminate on the basis of race, color, national origin, sex, religion, or age. Furthermore, the university does not discriminate against veterans or individuals with disabilities.
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