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Academic Programs
Major Courses
| BCEN 1400 | Introduction to Business |
| BCEN 2900 | Entrepreneurship |
| MKT 3930 | Marketing Research |
| MKT | Marketing Elective |
| MGMT 3650 | New Venture Creation |
| BCEN 4620 | Business Plan Development |
| MGMT 4920 | Small Business Management |
| BCEN 4810, MGMT 4950, or MKT 4950 | Internship |
| Choice of BCEN 4510 or |
Business Report Writing |
| MGMT | Management Elective |
BCEN 1400 Introduction to Business
Three credits. Survey of business economic units of our society; the problems of business
such as ownership, social responsibility, physical factors, personnel, marketing,
and managerial controls. Includes exploration and analysis of business careers.
BCEN 2900 Entrepreneurship
Three credits. (BCEN 1400 recommended.) The mechanics and operational skills needed
for organizing and operating an enterprise.
MKT 3930 Marketing Research
Three credits. Prerequisites: MKT 3820 and QM 3620. Modern research methods and their
application in gathering information for marketing decisions. Special emphasis given
to the implementation of marketing surveys and experiments.
MKT Marketing Elective
Three Credits: Any approved elective from the area of Marketing. For guidance, please
contact your advisor for a suggested course that would be beneficial for you.
MGMT Management Elective
Three Credits: Any approved elective from the area of Management. For guidance, please
contact your advisor for a suggested course that would be beneficial for you.
BCEN 4510 Business Report Writing
Three credits. Prerequisite: Junior standing. (BCEN 3510 recommended.) Nature, general
function, and present need of reports in industry. Recognizing, organizing, and investigating
problems preparatory to writing reports and construction and writing of distinctive
business and technical reports.
MGMT 3650 New Venture Creation
Three credits. Prerequisite: BCEN 2900 or MGMT 3610; junior standing. An examination
of the process of new venture formation. Topics include recognizing and testing opportunity,
developing the business concept, analyzing risks, and financing the new venture.
BCEN 4620 Business Plan Development
Three credits. Prerequisites: BCEN 2900; MGMT 3650; junior standing. Development of
a comprehensive business plan detailing all facets of a proposed venture with an emphasis
on using the plan for loan acquisition and venture implementation.
MGMT 4920 Small Business Management
Three credits. Prerequisite: MGMT 3610. Analysis of problems and considerations involved
in planning, organizing, and operating small businesses and entrepreneurial ventures.
Emphasis on environmental issues, growth strategies, process management activities,
and human resource management.
Internship
Qualified students may select one of the internships listed below. Contact your advisor
for more information.
- BCEN 4810 Entrepreneruship Internship
- MGMT 4950 Management Internship
- MKT 4950 Marketing Internship
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