Dr. Hanna Park

Assistant Professor

Dr. Hanna Park
615-904-8553
Room 229A, John Bragg Media and Entertainment Building (BRAGG)
MTSU Box 64, Murfreesboro, TN 37132
Office Hours

Monday, Wednesday: 9AM-12PM

Tuesday, Thursday, Friday: By appointment

Degree Information

  • Ph.D., University of Florida (2012)
  • M.A., University of Florida (2009)
  • M.S., Hankuk University of Foreign Studies (2008)
  • B.S., Hankuk University of Foreign Studies (2006)

Areas of Expertise

Public Relations and Strategic Communication Research
Crisis Management
Corporate Social Responsibility
Youth Philanthropy 

Biography

Dr. Hanna Park is an assistant professor at MTSU, teaching courses in public relations. She has taught Public Relations Principles, Case Studies in Public Relations, and Public Relations Research since 2012. Before joining the MTSU School of Journalism faculty, she taught public relations and mass communication courses at the University of Florida (Gainesville, FL) and Hankuk University of Foreign Studies (Seoul, South Korea).

She received her bache...

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Dr. Hanna Park is an assistant professor at MTSU, teaching courses in public relations. She has taught Public Relations Principles, Case Studies in Public Relations, and Public Relations Research since 2012. Before joining the MTSU School of Journalism faculty, she taught public relations and mass communication courses at the University of Florida (Gainesville, FL) and Hankuk University of Foreign Studies (Seoul, South Korea).

She received her bachelor’s degree with top honors and her master’s degree in Mass Communication from Hankuk University of Foreign Studies. She also received another master’s degree with distinction in Public Relations and a doctoral degree in Mass Communication from the University of Florida.

Her research interests include corporate social responsibility, crisis management, nonprofits and philanthropy, public relations and relationship management, and social media. Her research work has appeared in the Korean Journal of Advertising, Korea Observer, PRism, and Public Relations Review. She also presented her research papers in national conferences in the U.S. and South Korea. Her recent publications include "Current trends in AD, PR, IMC, and strategic communication education" (2017), "A measure of strategic decision-making in nonprofit membership associations" (2017), "Exploring effective post-crisis response strategies" (2017), "Second-level agenda setting effects" (2015), "Engaging youth in philanthropy" (2013) and Associations among relationship maintenance strategies, organization-public relationships, and support for organizations (2010). She also has consulted Korea Scout Association’s Youth Philanthropy campaign.

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Publications

Park, H., & Ki, E. J. (2017). Current trends in advertising, public relations, integrated marketing communication and strategic communication education. Public Relations Journal Special Issue: Public Relations Practices in Asia.

Ki, E. J., Park, H., Kim, J. (2017). A measure of strategic decision-making in nonprofit membership associations, Review of Public Administration and Management, 5(1), doi:10.4172/2315-7844.1000201  

Park, H. (2...

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Park, H., & Ki, E. J. (2017). Current trends in advertising, public relations, integrated marketing communication and strategic communication education. Public Relations Journal Special Issue: Public Relations Practices in Asia.

Ki, E. J., Park, H., Kim, J. (2017). A measure of strategic decision-making in nonprofit membership associations, Review of Public Administration and Management, 5(1), doi:10.4172/2315-7844.1000201  

Park, H. (2017). Exploring effective crisis response strategies. Public Relations Review, 43(1), 190-192. [SSCI]   

Park, K., Han, S., Park, H., & Kang, E. (2015). Second-level agenda setting effects: The Internet portal sites’ visual framing of the 2012 Korean presidential candidates. Korea Observer, 46(4), 699-725. [SSCI]  

Park, H. (2013). Engaging Youth in Philanthropy. Korea Scout Association. [ISBN 978-89-92011-05-1]  

Park, H., & Rhee, Y. (2010). Associations among relationship maintenance strategies, organization-public relationships, and support for organizations: An exploratory study of the non-profit sector. The PRism, 7(2), Special issue on nonprofit relationship building.  

Choi, I., & Park, H. (2008). A study on the relationship between city-brand personality type and publics’ attitude by the public relations campaign. The Korean Journal of Advertising, 19(6), 237-254. [KCI]

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In the Media

http://prlink.yonhapnews.co.kr/YNA/Basic/Article/Press/yibw_seoulpress.aspx?contents_id=RPR20140311005200353

Courses

PR 2040 Public Relations Principles

PR 3400 Case Studies in Public Relations

PR 4740 Public Relations Campaigns

JOUR 3660 Strategic Communication Research