Dr. Timothy R. Graeff

Director, MTSU Office of Consumer Research | Professor

Dr. Timothy R. Graeff
615-898-5124
Room N118, Business & Aerospace Building (BAS)
MTSU Box 40, Murfreesboro, TN 37132

Departments/Programs

Degree Information

  • Ph.D., Pennsylvania State University (1992)
  • M.B.A., Florida State University (1986)
  • B.S., Florida State University (1985)

Areas of Expertise

Consumer Behavior
Marketing Concepts
Marketing Research
Services Marketing

Biography

Published Textbook
Marketing Research For Managerial Decision Making: Data Analytics Using Microsoft Excel, 2016, 6th Edition, Kendall Hunt Publishers.  

Published in
Journal of Consumer Marketing
Psychology and Marketing
Journal of Business Research
Journal of Marketing Education
Journal of Consumer Marketing
Marketing Education Review
Journal of Education for Business
Internet and Highe...

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Published Textbook
Marketing Research For Managerial Decision Making: Data Analytics Using Microsoft Excel, 2016, 6th Edition, Kendall Hunt Publishers.  

Published in
Journal of Consumer Marketing
Psychology and Marketing
Journal of Business Research
Journal of Marketing Education
Journal of Consumer Marketing
Marketing Education Review
Journal of Education for Business
Internet and Higher Education
Journal for Advancement of Marketing Education
Marketing Management Journal
Journal of Marketing for Higher Education
Journal of Sports Management
Sport Marketing Quarterly
International Journal of Sports Marketing & Sponsorship
Encyclopedia of Social Measurement

Awards

Jones College of Business, E. W. "Wink" Midgett Distinguished Teaching Award (2016)

Fellow - Marketing Management Association (2015)
MTSU Outstanding Teacher Award (1999, 2009)
MTSU Outstanding Public Service Award (2002, 2011)
MTSU Distinguished Researcher Award (2001)
Jones College of Business Outstanding Faculty Award (2003, 2008)
Marketing Management Association Hormel Master Marketing Teacher Award (2005)
State Farm Excellence Professorship (2006)

Editorial Review Board Member
Psychology & Marketing
Marketing Education Review

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