In Carey v. Population Services International, 431 U.S. 678 (1977), the Supreme Court invalidated a New York law prohibiting the advertisement and display of contraceptives to consumers.

The law also forbade the sale or provision of contraceptives to individuals under 16 years of age and limited the dispensing of contraceptives to adults to licensed pharmacists.

New York had found that a corporation owned by Population Services International, a nonprofit that distributes birth control information and services, had violated the statute, including with advertisements in a college newspaper and in magazines.

State bans on sale of legal contraceptives violates right of privacy

Citing its invalidation of state bans on the sale and dissemination of contraceptives in Griswold v. Connecticut (1965) and Eisenstadt v. Baird (1972), the Court held that the New York statute’s limiting distribution to pharmacists and disallowing advertising violated the right of privacy.

Although conceding that not every regulation on contraception is unconstitutional, the Court in this case ruled that because New York’s limitation on access to contraception through licensed pharmacists included nonmedical contraception, it “clearly imposes a significant burden on the right of individuals to use contraceptives if they so choose.” It noted that the expertise of a licensed pharmacist is not required to protect citizens from nonmedical (and thus non-hazardous) contraception.

The Court also dismissed the state’s prohibition on providing contraception to minors under 16.

First, an absolute ban on nonhazardous contraception failed to advance the state’s interest in the health of minors.

Second, the state’s interest in discouraging adolescent intercourse by making contraception unavailable increased the hazards of sex for these young people, essentially making pregnancy (or a sexually transmitted disease) a state-prescribed punishment for teenage fornication.

State cannot suppress dissemination of truthful information about lawful activity, court says

In dismissing the advertising and display regulations of the statute, the Court employed the reasoning of Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, Inc. (1976), which dealt with the regulation of commercial speech.

The statute in the Virginia case, like the one in Carey, did not prohibit false advertising or the promotion of illegal activity. The statute also did not restrict speech based on legitimate considerations of time, place, and manner, which are permissible state interests in the regulation of commercial speech.

Quoting from its holding in Virginia State Board of Pharmacy, the Court in Carey “held that a State may not ‘completely suppress the dissemination of concededly truthful information about entirely lawful activity,’ even when that information could be categorized as ‘commercial speech.’ ”

Justice William Brennan, who wrote the opinion for the court, said: "The prohibition of any advertisement or display of contraceptives that seeks to suppress completely any information about the availability and price of contraceptives cannot be justified on the ground that advertisements of contraceptive products would offend and embarrass those exposed to them, and that permitting them would legitimize sexual activity of young people. These are classically not justifications validating suppression of expression protected by the First Amendment, and here the advertisements in question merely state the availability of products that are not only entirely legal, but constitutionally protected." 

Several years later, the Supreme Court extended Carey in Bolger v. Youngs Drug Products Corp. (1983), ruling that a state could not prohibit the unsolicited mailing of contraceptive advertisements.

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