Current Institutional Television Spot
Marketing and Communications serves as a resource for the entire University, providing
consultations and assistance with advertising, branding, marketing, media relations
and printing needs. We inform the general public and University community by assisting
with publicity of news and events, responding to media queries and producing content
for print and digital platforms on and off campus. And we create and publish a variety
of materials and publications for the University; coordinate the use of MTSU's official
logos and brands; and ensure that our print and digital products meet University and
Tennessee Board of Regents standards. Our offices include:
Creative and Visual Services: Offers writing, editing, photography and design services for the University. Produces a broad range of products, including posters, brochures, programs, pamphlets, guides, logos, bulletins and other academic documents. Also helps ensure consistency in branding for the University and conducts Tennessee Board of Regents-required pre-publication review of materials. Works with University Printing Services and outside vendors.
Marketing and Branding: Serves the University's overall advertising needs and available to consult and assists all college, departments and offices with marketing and branding strategies and specific projects. Collects and interprets market research. Oversees content and functions of the University's primary website, www.mtsu.edu. The lead office for the coordination of MTSU's Centennial celebration in 2011.
News and Media Relations : Develops and disseminates important news and public information from the University and serves as the principal point-of-contact for local, state, national and international media organizations. Responsible for content and production of digital and print news and information platforms for the University and management of the University's internal alert network.
Resource and Operations Management: Oversees the University's Printing Services, which prints and prepares a wide range of products for the campus. Also works with other Marketing and Communications units to ensure proper cost recovery, efficient budget management and consistent operational systems.
University Publications : Develops and produces the University's magazine, as well as other major institutional publications and reports.
Our focus is primarily on the University's academic, administrative and service units. Marketing and branding for Blue Raiders sports are handled by our Athletics Department, but we work in concert with them on projects and efforts affecting the entire University community.
For more information about Marketing and Communications, contact Andrew Oppmann, associate vice president and spokesman, at 615-494-7800 or by e-mail at firstname.lastname@example.org. You can reach each of our offices by clicking on the "Contact Information"; link at left.
Advertising: All University advertising, except for job postings, must be reviewed by the Office of Marketing and Branding before it is purchased (Procurement Services Policy IV: 06:01).
Please contact Doug Williams (email@example.com or 494-7800) before placing advertising in any media, including but not limited to newspapers, magazines, television, radio, outdoor, theater and advertising sponsorships. We will work with you to plan advertising strategies and ensure proper value in our media buys. We would like at least four weeks’ notice, but we can speed the review for emergency situations.
Logo Use: We are often asked for MTSU wordmark and logo files. We are happy to work with you to make sure that your project is within University standards and is suitable for your goal.
Pre-Publication Review: We’re required by the Tennessee Board of Regents to officially number and keep track of University publications, but our mission is much more than that. Focusing on students and the academic goals of MTSU, we strive to present the University accurately and favorably to the world. We do this while working to meet the specific creative and visual needs of student groups, faculty, University administrators, and all the departments, schools, and colleges at MTSU. For more information, contact Kara Hooper at (615) 898-2896 or 2875 or firstname.lastname@example.org