Virginia Dodge Fielder
Past Vice President for Research
Knight-Ridder, Inc.
Miami, FL
Virginia Dodge Fielder, Ph.D., retired in 2004 as Vice
President/Research for Knight Ridder, the nation's second-largest
newspaper publisher. Dr. Fielder was responsible for market
research for the corporation, including its annual reader and
advertiser surveys. She also consulted with Knight Ridder's daily
newspapers on local research projects, and with Knight Ridder
Digital on Internet operations. Prior to her Knight Ridder
appointment, she was editorial research manager at The Chicago
Sun-Times. She also worked as a reporter and then marketing
research manager for The Lexington (KY) Herald-Leader, a Knight
Ridder newspaper. She currently serves as a judge for Knight
Ridder's annual Excellence Awards program which honors achievements
of employees throughout the corporation.