Board of Professional Advisors

John Michael Seigenthaler
CEO Seigenthaler Public Relations of New York

John M. Seigenthaler is CEO of SPR New York, specializes in crisis and reputation management, media strategy and media training. One of the nation's most respected broadcast journalists, John was the anchor of the top-rated NBC Nightly News Weekend Edition from 1999 to 2007 and host of MSNBC Investigates, an hour-long documentary series. In addition, he served as a special correspondent for NBC News, anchor for MSNBC and The News on CNBC, and substitute anchor for NBC Nightly News, Dateline NBC, TODAY, and Meet the Press. He also anchored the Court TV program Under Investigation and a special on the Titanic for the Discovery Channel.

Called "the thinking man's broadcaster" by The New York Daily News, John began his television news career in 1980 as an anchor, reporter and producer for NBC affiliate WSMV-TV, Nashville, and over the course of a decade covered most of the city's major news stories. From 1990 to 1993, he was an anchor and reporter for KOMO-TV, an ABC affiliate in Seattle. He returned to Nashville in 1993 to co-anchor the nightly news for WKRN-TV, also an ABC affiliate. In 1996, NBC tapped him to be co-anchor of Morning Line, a weekday morning news broadcast on its' new cable news channel, MSNBC, which launched his 11-year career with the network. During his tenure with NBC, John covered a wide range of national and international stories including U.S. presidential campaigns and conventions, the 9/11 terrorist attacks, Hurricane Katrina, the tsunami in Sri Lanka and the Atlanta Olympics.

John has won numerous awards and distinctions for his work, including the Robert F. Kennedy Journalism Award for a series of stories on the civil rights movement, National Headliner and Iris awards for coverage of a Tennessee prison riot, an American Bar Association award for a documentary on the death penalty, and two regional Emmys.

A graduate of Duke University with a B.S. in Public Policy Studies, John is based in New York.