Professional Project Information
The project may have as its main component an
analysis and recommendation of a media or public relations strategy
for a targeted organization, or a sustained analysis in the form of
a documentary, a series of articles, design and implementation of a
media or public relations (internal/and or external) for a
corporation, government or non-government organization.
A professional project will
include a statement of purpose (or research), a literature review
and some discussion of theory and methodology and a discussion
For example, if the project
includes a compilation of materials or research/surveys conducted
on behalf of an organization, a 'discussion section'
will analyze the project - how well it accomplished its
goals, or what the student discovered through the project that can
help the organization for whom the work was done, or contribute as
a case study to the field of mass communication.
This project is largely shaped by the interests
of the student and can be an opportunity to connect to an industry
segment, corporation, etc. and conduct a 'case study',
produce media and/or public relations campaign, conduct image
research or other useful materials which allow the student to
'apply' her or his knowledge and also make useful
professional contacts as a part of the process.
A professional project requires a
faculty committee an 'advisor or director.'
The assessment of the worthiness
of the project rests with the committee.
It does not require the student to
submit the completed project to the Graduate School.
Recent examples of professional projects
"A Development Strategy for
King's Daughters' School,"; by Jesse Darnell
Davis, 2010. (Analysis of benchmarked organizations'
development strategies and proposal for new development/PR
strategies for a private school.)
"Still Slanted: A study of Asian
Stereotypes in Hollywood Motion Pictures,"; (Documentary of
images with accompanying paper analysis, literature review) by
Bill DeJesus, 2009.
"The Timeout as a Serious Speech Act in
Medical Discourse,"; by Rhonda Hudson, 2009. (Case study of
hospital internal communications program survey results plus
"How a Minority Religion is Covered by
a Local Newspaper in Murfreesboro, TN: An Ethnographic and Data
Analysis,"; by Ling Su, 2009. (Interviews with news editors,
local priests, content analysis)
"2007 Mattel Toy Recall:
An Analysis of Crisis Management
and Cross-Cultural Factors for Chinese Companies"; by Yan
Zhong, 2008. (Analysis of PR strategies by Mattel, cultural
business practices in China and recommendations for US businesses
on Chinese business practices, and recommendations for Chinese
businesses on PR strategies.)