Academic Programs

Business Administration Upper Division Forms

 

Academic Map

Course Descriptions

MGMT 3610 - Principles of Management
3 credit hours
Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.

MGMT 3620 - Operations Management
3 credit hours
Prerequisite: Junior standing. Management of production systems with emphasis on the process, system inputs, transformations, system outputs, and techniques for decision making.

MGMT 3630 - Organization Theory
3 credit hours
Prerequisites: MGMT 3610; admission to the College of Business. The organization as a system. Emphasis on the external environment, performance measurement, structure (including contingency theory of organization design), bureaucracy, and the impact of behavioral aspects on organization theory.

MGMT 3640 - Introduction to Management Science
3 credit hours
Prerequisites: QM 2610; junior standing; and admission to the College of Business. Introduction to optimization techniques used in business decision making, including mathematical programming, linear and integer modeling, network modeling and queuing theory. NOTE: Should take with or have completed MGMT 3620.

MGMT 3710 - Management of Quality
3 credit hours
Prerequisite: Admission into the College of Business. Introduction to design, operation, and control of quality systems; implementation approaches including behavioral and technical issues; strategic importance; quality improvement tools and their use; supplier certification; awards and recognition. NOTE: Should take with or have completed MGMT 3620.

MGMT 3730 - Management of Technology
3 credit hours
Prerequisite: Admission to the College of Business. Examines  the management of the process of forecasting, acquiring, and integrating emerging technologies into the firm's products/services and processes. Particular emphasis given to information and communications technologies. Course structure may vary. NOTE: Should take with or have completed MGMT 3620.

MGMT 3750 - Supply Chain Management
3 credit hours
(Same as MKT 3750.) Prerequisites: MGMT 3620; admission to the College of Business. Design, operations, and control of materials management systems; implementation approaches including behavioral and technical issues; strategic role in independent and dependent demand environments; software systems; customer-supplier relationships. NOTE: Should take with or have completed MGMT 3620.

MGMT 3770 - Operations Simulation
3 credit hours
Prerequisite: Admission to the College of Business. Introduction to the development of computer simulation as a decision-making tool. Investigation of simulation methodology and its application in business settings. Personal computers will be used. NOTE: Should take with or have completed MGMT 3620.

MGMT 3810 - Human Resources Management
3 credit hours
Prerequisites: Junior standing and admission to the College of Business. The organization, functions, and administration of a human resources management department, including selection, training, placement, promotion, appraisal, pay incentives, and laws affecting the human resource function.

MGMT 3890 - Managerial Decision Making
3 credit hours
Prerequisites: MGMT 3610 and admission to the College of Business. Investigates the decision-making processes of business professionals to gain an understanding of how decisions are made. Emphasis on creative problem solving, critical thinking, problem formulation, and decision analysis.

MGMT 4680 - Organization Behavior
3 credit hours
Prerequisites: MGMT 3610 and admission to the College of Business. Human behavior in organizations. Emphasis on motivation, leadership, communication, group processes, and methods for managing change. Understanding human behavior allows student to learn better employee utilization strategies resulting in a more effective and efficient organization.

MGMT 4710 - International Business
3 credit hours
(Same as MKT 4710 .) Prerequisites: MGMT 3610; MKT 3820; admission to the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.

MARKETING COURSES

MKT 3820 - Principles of Marketing
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

MKT 3830 - Retailing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.

MKT 3840 - Personal Selling
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.

MKT 3850 - Promotion
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.

MKT 3860 - Purchasing
3 credit hours
Prerequisites: MKT 3820 or approval of instructor, and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.

MKT 3865 - Sports Marketing
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.

MKT 3870 - Principles of Transportation
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.

MKT 3900 - Social Media Marketing and E-Commerce
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.

MKT 3910 - Consumer Behavior
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.

MKT 3920 - Entertainment Marketing
3 credit hours
Prerequisites: MKT 3850; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.

MKT 3950 - Business-to-Business Marketing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.

MKT 3960 - Marketing Channels Management
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.

MKT 4170 - Applied Promotional Strategy
3 credit hours
Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.

MKT 4710 - International Business
3 credit hours
(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.

MKT 4870 - Services Marketing
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.