Marketing Major Information

Areas of Specialty/Careers:

A major in marketing prepares students for assuming all marketing responsibilities in the small organization and specialized marketing activities in the larger organization. Marketing activities include sales, sales management, purchasing, distribution, pricing, and marketing research. These marketing responsibilities may be found in business, government, and non-profit organizations.

Typical career titles in marketing include the following: retail manager, retail buyer, sales/marketing representative, sales manager, market research analyst, promotions strategist, logistics coordinator, and advertising account manager.

Additional Courses or Qualities of Benefit for Majors:

Additional skills that are important for marketing majors include: computer skills, communication skills, ability to think creatively, ability to work well with people. Some courses that may help students to strengthen these skills include: INFS 2200, PSY 1410, SOC 1010, PHIL 2110, SOC 3950, BMOM 4510, COMM 2200, and BUAD 4000.

Marketing Major Requirements:

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must take a minimum of 12 hours of marketing courses in residence at MTSU.

Required Major Courses (2013-2014 Catalog):

MKT 3820 Principles of Marketing
MKT 3910 Consumer Behavior
MKT 3930 Marketing Research
MKT 4710 International Business
MKT 4890 Marketing Management
Five Marketing Electives

Students interest in careers in Sales are encouraged to choose their marketing electives from the following list:

Marketing Electives (Sales):

MKT 3840 Personal Selling
MKT 3850 Promotion
MKT 3950 Business-to-Business Marketing
MKT 4800 Sales Management
MKT 4850 Advanced Selling
MKT 4950 Marketing Internship

Students interest in careers in Retailing are encouraged to choose their marketing electives from the following list:

Marketing Electives (Retailing):

MKT 3830 Retailing
MKT 3880 Credit and Price Management
MKT 3900 Direct Marketing and Electronic Commerce
MKT 3920 Entertainment Marketing
MKT 3960 Marketing Channels Management
MKT 4860 Problems in Retail Management
MKT 4950 Marketing Internship

Students interest in careers in Promotion are encouraged to choose their marketing electives from the following list:

Marketing Electives (Promotion):

MKT 3840 Personal Selling
MKT 3850 Promotion
MKT 3855 Product Management
MKT 3865 Sports Marketing
MKT 3900 Direct Marketing and Electronic Commerce
MKT 3920 Entertainment Marketing
MKT 4170 Applied Promotional Strategy
MKT 4950 Marketing Internship

Students interest in careers in Business-to-Business Marketing are encouraged to choose their marketing electives from the following list:

Marketing Electives (Business-to-Business Marketing):

MKT 3840 Personal Selling
MKT 3855 Product Management
MKT 3860 Purchasing
MKT 3870 Principles of Transportation
MKT 3950 Business-to-Business Marketing
MKT 4810 Physical Distribution Analysis
MKT 4950 Marketing Internship

Marketing Electives:

MKT 3830 Retailing
MKT 3840 Personal Selling
MKT 3850 Promotion
MKT 3855 Product Management
MKT 3860 Purchasing
MKT 3865 Sports Marketing
MKT 3870 Principles of Transportation
MKT 3880 Credit and Price Management
MKT 3900 Direct Marketing and Electronic Commerce
MKT 3920 Entertainment Marketing
MKT 3950 Business-to-Business Marketing
MKT 3960 Marketing Channels Management
MKT 4170 Applied Promotional Strategy
MKT 4800 Sales Management
MKT 4810 Physical Distribution Analysis
MKT 4850 Advanced Selling
MKT 4860 Problems in Retail Management
MKT 4870 Services Marketing
MKT 4880 Applied Marketing Research
MKT 4950 Marketing Internship
MKT 4990 Independent Study

For the required program including general studies requirements, please see the Department of Management and Marketing section of the MTSU Undergraduate Catalog.*

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