Faculty

Dr. Don Roy, Professor

Educational Background

• Ph.D. (Marketing); University of Memphis; 2000
• M.B.A. (Marketing); Mississippi College; 1995
• B.B.A. (Marketing); Mississippi State University; 1985

Achievements/Activities

Teaching Interests:

• Principles of Marketing
• Promotion
• Sports Marketing
• Product Management

Research Topics:

• Sports Sponsorship
• Cause Marketing
• Sports Fan Behavior

Published in Such Journals as:

• International Journal of Sports Marketing and Sponsorship
• Journal of Advertising
• Journal of Marketing of Higher Education
• Psychology & Marketing
• Services Marketing Quarterly
• Sport Marketing Quarterly

Member of:

• American Marketing Association
• Direct Marketing Association
• Marketing Management Association

Achievements:

• Outstanding Faculty Member, Jennings A. Jones College of Business, 2006-2007
• State Farm Excellence Professor, Jennings A. Jones College of Business, 2006-2007

How To Contact Dr. Roy

• E-mail: don.roy@mtsu.edu
• Phone: (615) 904-8564
• Address:
  PO Box X431
  Middle Tennessee State University
  Murfreesboro, TN 37132
• In Person: Business and Aerospace Building N107
• Web Address: http://www.mtsu.edu/~droy