Faculty

Dr. Don Roy, Professor

Educational Background

  • Ph.D. (Marketing); University of Memphis; 2000
  • M.B.A. (Marketing); Mississippi College; 1995
  • B.B.A. (Marketing); Mississippi State University; 1985

Achievements/Activities

Teaching Interests:

  • Principles of Marketing
  • Promotion
  • Sports Marketing
  • Product Management

Research Topics:

  • Sports Sponsorship
  • Cause Marketing
  • Sports Fan Behavior

Published in Such Journals as:

  • International Journal of Sports Marketing and Sponsorship
  • Journal of Advertising
  • Journal of Marketing of Higher Education
  • Psychology & Marketing
  • Services Marketing Quarterly
  • Sport Marketing Quarterly

Member of:

  • American Marketing Association
  • Direct Marketing Association
  • Marketing Management Association

Achievements:

  • Outstanding Faculty Member, Jennings A. Jones College of Business, 2006-2007
  • State Farm Excellence Professor, Jennings A. Jones College of Business, 2006-2007

How To Contact Dr. Roy

  • E-mail: don.roy@mtsu.edu
  • Phone: (615) 904-8564
  • Address:
    PO Box X431
    Middle Tennessee State University
    Murfreesboro, TN 37132
  • In Person: Business and Aerospace Building N107
  • Web Address: http://www.mtsu.edu/~droy