Faculty

Dr. Melodie R. Phillips, Associate Professor

Educational Background

  • Ph.D. (Business Administration - Concentration in Marketing); Louisiana State University; 1993
  • M.B.A. (Business Administration- Concentration in Management); University of Miami; 1985
  • B.A. (Marketing); University of South Florida; 1984

Achievements/Activities

Teaching Interests:

  • Promotion, Advertising and Public Relations
  • Entertainment Marketing

Research Topics:

  • Compulsive Buying Decisions
  • Value Judgments and Implications for Marketing
  • Approaches to Dysfunctional Consumer Purchasing in the Retail Environment
  • Internet Commerce and Student Ethical Implications

Published in Such Journals as:

  • Journal of the Internet & Higher Education
  • Journal of Education for Business
  • Ethics and Critical Thinking Journal Trends in Marketing
  • Advances in Consumer Research
  • Developments in Marketing Science
  • Journal of Services Marketing
  • Internet Journal of Higher Education

Member of:

  • Marketing Management Association
  • Society for Marketing Advances

How To Contact Dr. Phillips