Faculty

Dr. Timothy R. Graeff, Professor

Educational Background

• Ph.D. (Marketing); Penn State University; 1992
• M.B.A. (Business Administration); Florida State University; 1986
• B.S. (Marketing); Florida State University; 1985

Achievements/Activities

Teaching Interests:

• Marketing Research
• Consumer Behavior
• Marketing Concepts
• Services Marketing

Research Topics:

• Brand Image and Self-Image
• Consumer Comprehension Processes
• Effective Teaching in Marketing
• Consumer Inferences
• Survey Research Methods
• Response Bias in Survey Research
• Improving Teaching Effectiveness

Published Textbook :

• Marketing Research For Managerial Decision Making, 2010, 4th Edition, Kendall Hunt Publishers.

Published in Such Journals as:

• Journal of Consumer Marketing
• Psychology and Marketing
• Journal of Marketing Education
• Marketing Education Review
• Journal of Business Research
• Marketing Management Journal
• Journal of Marketing for Higher Education
• Sport Marketing Quarterly

Member of:

• American Marketing Association
• Association for Consumer Research
• Marketing Management Association

How To Contact Dr. Graeff

• E-mail: tim.graeff@mtsu.edu
• Phone: (615) 898-5124
• Address:
  PO Box X013
  Middle Tennessee State University
  Murfreesboro, TN 37132
• In Person: Business and Aerospace Building N118