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Dr. Timothy R. Graeff, Professor

Educational Background

  • Ph.D. (Marketing); Penn State University; 1992
  • M.B.A. (Business Administration); Florida State University; 1986
  • B.S. (Marketing); Florida State University; 1985


Teaching Interests:

  • Marketing Research
  • Consumer Behavior
  • Marketing Concepts
  • Services Marketing

Research Topics:

  • Brand Image and Self-Image
  • Consumer Comprehension Processes
  • Effective Teaching in Marketing
  • Consumer Inferences
  • Survey Research Methods
  • Response Bias in Survey Research
  • Improving Teaching Effectiveness

Published Textbook :

  • Marketing Research For Managerial Decision Making, 2010, 4th Edition, Kendall Hunt Publishers.

Published in Such Journals as:

  • Journal of Consumer Marketing
  • Psychology and Marketing
  • Journal of Marketing Education
  • Marketing Education Review
  • Journal of Business Research
  • Marketing Management Journal
  • Journal of Marketing for Higher Education
  • Sport Marketing Quarterly

Member of:

  • American Marketing Association
  • Association for Consumer Research
  • Marketing Management Association

How To Contact Dr. Graeff

  • E-mail:
  • Phone: (615) 898-5124
  • Address:
    PO Box X013
    Middle Tennessee State University
    Murfreesboro, TN 37132
  • In Person: Business and Aerospace Building N118