Tim Graeff
Department of Management and Marketing

I teach Marketing Research and Principles of Marketing courses in the Management and Marketing Department. When I am not teaching I am actively involved in research and public service. I am currently conducting research to better understand how and why consumers answer survey questions when they are uninformed about the topics of the questions and to assess the validity of scales used on marketing research surveys. I am also involved with the Learning, Teaching & Innovative Technologies Center (LT&ITC) at MTSU—serving as a faculty fellow for the center from 2006-2007. I also serve as the chair of the MTSU Teaching Mentoring Program. This allows me to work with fellow faculty members on issues related to improving teaching effectiveness and student learning. As Director of the Office of Consumer Research, I conduct telephone surveys of Middle Tennessee residents to measure their level of consumer confidence in the local and national economy. Students who take my Marketing Research course serve as interviewers for the consumer confidence surveys. Area businesses use the information contained in the consumer confidence reports to help gauge and predict consumer spending.

I have been fortunate to receive numerous awards during my tenure at MTSU. In 2003, I received the Outstanding Faculty Award in the Jennings A. Jones College of Business (COB). In 2005, I received both the State Farm Excellence Professorship in the COB and the 2005 Marketing Management Association's Master Marketing Teacher Award. However, the highlight of my career at MTSU has been receiving all three of the MTSU Foundation's outstanding faculty awards—the MTSU Outstanding Teacher Award (1999, 2009), the MTSU Distinguished Research Award (2001), and the MTSU Outstanding Public Service Award (2002).

I began working at MTSU in the fall of 1992. At first, it was the geographic location that attracted me to MTSU. But once I visited the campus and was able to interact with the faculty, I quickly realized that it was the friendly, professional, and supportive faculty and administration that made me want to work here.

I cannot imagine working and living anywhere else. I am fortunate to be a member of a growing university that is continually gaining in status and prestige. In addition, the administration at MTSU sincerely wants each and every faculty member to prosper in the areas of teaching, research, and public service.

The best part of my job is getting to interact with students. I genuinely enjoy getting to know them and helping them to learn. It is very satisfying to be able to see a student progress and grow to reach his or her fullest potential.

I am impressed by the professional and academic quality of the students here at MTSU. I am continually amazed at students who are able to work 30 to 40 hours a week at a job and still find time for school.

If I could tell a potential faculty member anything about MTSU, it would be, "Since I came to MTSU in 1992, I have never once regretted coming here."; I can think of no better way than this to say that I am so thankful for my time here at MTSU. The faculty and administration have made it very enjoyable. The campus atmosphere at MTSU is positive, pleasant and supportive. I can only hope that the next 18 years are as enjoyable as the first 18 years.

You should apply to become an MTSU faculty member because MTSU offers an ideal place to grow as a teacher and a researcher. There are numerous resources available to help any faculty member reach his or her full potential in the area of teaching, research, or public service. The administration at MTSU genuinely cares for faculty and truly wants to see every faculty member succeed and prosper professionally. This commitment to faculty is evident throughout the campus.