|BCEN 1400||Introduction to Business|
|MKT 3930||Marketing Research|
|MGMT 3650||New Venture Creation|
|BCEN 4620||Business Plan Development|
|MGMT 4920||Small Business Management|
|BCEN 4810, MGMT 4950, or MKT 4950||Internship|
BCEN 4510 or
|Business Report Writing|
BCEN 1400 Introduction to Business
Three credits. Survey of business economic units of our society; the problems of business such as ownership, social responsibility, physical factors, personnel, marketing, and managerial controls. Includes exploration and analysis of business careers.
MKT 3930 Marketing Research
Three credits. Prerequisites: MKT 3820 and QM 3620. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
BCEN 4510 Business Report Writing
Three credits. Prerequisite: Junior standing. (BCEN 3510 recommended.) Nature, general function, and present need of reports in industry. Recognizing, organizing, and investigating problems preparatory to writing reports and construction and writing of distinctive business and technical reports.
MGMT 3650 New Venture Creation
Three credits. Prerequisite: BCEN 2900 or MGMT 3610; junior standing. An examination of the process of new venture formation. Topics include recognizing and testing opportunity, developing the business concept, analyzing risks, and financing the new venture.
BCEN 4620 Business Plan Development
Three credits. Prerequisites: BCEN 2900; MGMT 3650; junior standing. Development of a comprehensive business plan detailing all facets of a proposed venture with an emphasis on using the plan for loan acquisition and venture implementation.
MGMT 4920 Small Business Management
Three credits. Prerequisite: MGMT 3610. Analysis of problems and considerations involved in planning, organizing, and operating small businesses and entrepreneurial ventures. Emphasis on environmental issues, growth strategies, process management activities, and human resource management.