• Journalism educators consider changes brought by the digital age
  • Much of the action during a production is behind the scenes
  • Learning how to visualize and plan is key to media management
  • Cara Hill, who is studying media management, shows her Blue Raider spirit

Media Management

Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are skilled teachers whose backgrounds include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students are encouraged to become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students are also encouraged to complete internships at the department’s many internship partners. Interns not only learn “on the job” but also begin to establish themselves in the industry.

This program is approved for the Academic Common Market.

Innovative media center contributes to convergence

MTSU's new Center for Innovation in Media is a pioneering space designed as an outlet for student media and state-of-the-art instruction. The lab space is designed to co-mingle students working in various media to promote collaboration, coordination of content, and convergence of different forms of media. It also serves as the hub for student-run television station MT10HD; two FM radio stations, student-operated WMTS and Murfreesboro's public radio WMOT; Sidelines newspaper; and the MT Records label. Included are:  “the egg,” with rows of iMacs with programs for design, video, and audio and print editing; a “smart classroom,” enhanced by robotics and computer technology; and three fully-equipped high definition TV studios, one with five robotic cameras, a coved green-screen hard cyclorama, and virtual set technology.

Pareigis began in radio, now runs record label

MTSU's Mass Communication graduate Larry Pareigis turned his career in radio to records as president/owner of Nine North Records/Turnpike. Pareigis started radio work at age 14 in Savannah, Ga., with stops at Nashville, Albuquerque, Sacramento and San Francisco. He won a Gavin program director of the year award along the way. After radio, he made a brief stop at ALMO Sounds, then ran promotions at some point for each label under Sony's Nashville umbrella. He broke acts such as Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, and Miranda Lambert. Pareigis founded Nine North Records in 2007 as Nashville’s first “virtual” record label, providing promotion and marketing services to country artists.

Students choosing to study media management follow a program that combines the business and creative aspects of the industry for “behind-the-scenes” careers in media. Examples of career possibilities include

  • Film production management
  • Media company management
  • Media marketing
  • Media sales
  • New media management
  • New media production management
  • On-air promotions manager
  • Online promotions manager
  • Production company management
  • Programming director
  • Radio management
  • Radio sales
  • Television management
  • Television sales
  • Video production management

Employers of MTSU alumni include

  • CBS
  • CNN
  • Cumulus Media
  • Disney
  • DIY Networks
  • Gemini Production Group
  • Ingram Content Group
  • Midwest Communications
  • Oryx Nashville
  • Sinclair Broadcast Group
  • Sirius XM Radio
  • Titans Radio
  • WKRN-TV
  • WNPT-TV
  • WSMV-TV
  • WTVF-TV
  • WZTV-TV

Students may choose from four Bachelor of Science (B.S.) degrees in the Department of Media Arts.

For complete curriculum details, click on the REQUIREMENTS tab above. 

Students may minor in any program that is not under the same degree as their major. Animation majors are required to have an Art minor. 

Master of Science (M.S.) degree is available in Mass Communication.

Mass Communication, Media Management, B.S.

Department of Media Arts 
615-898-5628
Dr. Roger Heinrich, program coordinator
Roger.Heinrich@mtsu.edu

The Media Management concentration offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, production, management, marketing, and sales. The program combines business and creative aspects of media, and blends theoretical and hands-on approaches to education. Used for instruction are a 40-foot mobile video production lab, post-production facilities, and cross-platform media experiences in the Center for Innovation in Media. Students are encouraged to complete their education with internships in professional settings.

NOTE: Students must earn a C (2.00) or better in each course in the college in order to graduate.

Admission to Candidacy

To be admitted to candidacy in the Media Management program, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020/JOUR 1020/RIM 1020 

EMC 3020, EMC 3060, or JOUR 2710 

ENGL 1010 and ENGL 1020 

EMC 2410   

EMC 2120    

  1. Minimum overall GPA in all college coursework of 2.50.
  2. Math course satisfying General Education requirements.

Academic Map

Following is a printable, suggested four-year schedule of courses

Mass Communication, Media Management, B.S., Academic Map  

Degree Requirements

General Education (41 hours)

General Education requirements include Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Major Requirements (36 hours)

College Core (9 hours)

 

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

May count as Social/Behavioral Sciences requirement

 

  • EMC 3020 - Screenwriting I  3 credit hours  OR 

    EMC 3020 - Screenwriting I

    3 credit hours

    Prerequisite: Media Arts major or  permission of instructor

    Techniques of creating and writing for film and video production in both the studio and field environment. Integrates writing for visual impact and audio/integration of sound and examines formatting needs of varying non-fiction and fiction story platforms for screen-based media.

  • EMC 3060 - Writing for Interactive Experiences

    3 credit hours

    Prerequisites: JOUR 1020/EMC 1020 and EMC 2500 (may not be taken concurrently) or permission of instructor.

    Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • EMC 4250 - Mass Media Law  3 credit hours  OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

Media Management Requirements (27 hours)

  • EMC 2120 - Sight, Sound, and Motion

    3 credit hours

    Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.

    Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

  • EMC 2410 - Networks Then and Now

    3 credit hours

    Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.

  • EMC 3030 - Electronic Media Advertising

    3 credit hours

    Prerequisite: EMC 2410.

    Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

    Usually offered Fall only

  • EMC 3110 - Radio Station Operations

    3 credit hours

    Prerequisites: EMC 2410; instructor approval.

    Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.

    Three-hour lecture plus up to three-hour lab per week.

  • EMC 4010 - Media Sales  3 credit hours  

    EMC 4010 - Media Sales

    3 credit hours

    Prerequisite: EMC 2410.

    Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

    Offered Spring only.

  • EMC 4140 - Media Programming  3 credit hours  

    EMC 4140 - Media Programming

    3 credit hours

    Prerequisite: EMC 2410.

    Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

  • EMC 4430 - Media Management  3 credit hours  

    EMC 4430 - Media Management

    3 credit hours

    Prerequisites: Admission to candidacy; EMC 2410.

    An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

  • Mass Comm upper-division electives 6 credit hours

Minor (15-18 hours)

Electives (25-28 hours)

Total hours in program: 120

 

Curriculum: Mass Communication, Media Management

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories

Freshman

 

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

May count as Social/Behavioral Sciences requirement

 

  • COMM 2200 - Fundamentals of Communication  3 credit hours  (Comm) 

    COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm) 

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • Mathematics 3 credit hours
  • Humanities and/or Fine Arts (2 rubrics) 6 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Elective 3 credit hours

 

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

Subtotal: 30 hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture  3 credit hours  (Hum/FA)  OR 

    ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)  OR 

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation  3 credit hours  (Hum/FA) 

    HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • EMC 2120 - Sight, Sound, and Motion

    3 credit hours

    Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.

    Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

  • EMC 2410 - Networks Then and Now

    3 credit hours

    Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.

  • Natural Sciences (2 rubrics) 8 credit hours
  • EMC elective 3 credit hours
  • Soc/Beh Sci or elective 3 credit hours
  • Minor 3 credit hours

 

  • EMC 3020 - Screenwriting I  3 credit hours  OR 

    EMC 3020 - Screenwriting I

    3 credit hours

    Prerequisite: Media Arts major or  permission of instructor

    Techniques of creating and writing for film and video production in both the studio and field environment. Integrates writing for visual impact and audio/integration of sound and examines formatting needs of varying non-fiction and fiction story platforms for screen-based media.

  • EMC 3060 - Writing for Interactive Experiences

    3 credit hours

    Prerequisites: JOUR 1020/EMC 1020 and EMC 2500 (may not be taken concurrently) or permission of instructor.

    Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

 

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

Subtotal: 32 hours

 

Junior

 

  • EMC 3030 - Electronic Media Advertising

    3 credit hours

    Prerequisite: EMC 2410.

    Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

    Usually offered Fall only

  • EMC 4010 - Media Sales  3 credit hours  

    EMC 4010 - Media Sales

    3 credit hours

    Prerequisite: EMC 2410.

    Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

    Offered Spring only.

  • Minor 6 credit hours
  • Electives 15 credit hours
  • EMC 4250 - Mass Media Law  3 credit hours  OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

Subtotal: 30 hours

 

Senior

 

  • EMC 3110 - Radio Station Operations

    3 credit hours

    Prerequisites: EMC 2410; instructor approval.

    Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.

    Three-hour lecture plus up to three-hour lab per week.

  • EMC 4140 - Media Programming  3 credit hours  

    EMC 4140 - Media Programming

    3 credit hours

    Prerequisite: EMC 2410.

    Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

  • EMC 4430 - Media Management  3 credit hours  

    EMC 4430 - Media Management

    3 credit hours

    Prerequisites: Admission to candidacy; EMC 2410.

    An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

  • Minor 9 credit hours
  • Electives 7 credit hours
  • EMC elective 3 credit hours

Subtotal: 28 hours

 

Electronic Media Communication

EMC 1020 - American Media and Social Institutions
3 credit hours

(Same as JOUR 1020/RIM 1020.)

The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

EMC 1050 - Basic Digital Photography and Imaging
3 credit hours

(Same as PHOT 1050.)

Introduces simple and multiple image photography, principles, methods, theory, and practice for both Photography majors and non-Photography majors. Explores digital camera anatomy, operating, and handling while discussing proper in-camera exposure, metering, focusing, shutter speeds, apertures, depth of field, and camera accessories. Basic principles of lighting, design, and image composition discussed. Digital darkroom techniques and image manipulation using tool such as Photoshop included. Emphasis placed on the DSLR (digital single lens reflex) camera. Students responsible for providing a DSLR camera for the class. Must have working knowledge of the Macintosh computer system.

Three-hour lecture plus up to three-hour lab per week.

EMC 1060 - Basic Video Production
3 credit hours

Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and lavalier microphones that work with the cameras.

EMC 1080 - Post-Production I
3 credit hours

Explores non-linear editing techniques and practices, as well as the history and theory of film/video editing. Topics include post-production workflow, video formats and compression, narrative and documentary storytelling, exporting, sound design, color correction, multicam editing, and motion graphics. Three hours per week combined lecture/lab.

EMC 2030 - Visual Journalism Production
3 credit hours

Prerequisites: EMC/JOUR 1020 and permission of department.

Students shown how to gather information with words and pictures for the field of visual journalism by completing photojournalism assignments, producing images with still and video cameras, writing cutlines and voiceovers for images, producing images, using computer software to edit images and sound, and creating presentations for print and online media.

Three-hour lecture plus up to three-hour lab per week.  

EMC 2120 - Sight, Sound, and Motion
3 credit hours

Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.

Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

EMC 2130 - Single Cam I
3 credit hours

Prerequisite: EMC 1080 or permission of department

Technical, operational, and creative basics of single camera production. Focuses on skills used in producing, directing, and production management. Incorporates equipment applications including videography, lighting, and field audio.

Three-hour lecture plus up to three-hour lab per week.

EMC 2131 - Multi Cam I
3 credit hours

Prerequisites: EMC 1080.

Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout.

Three-hour lecture plus up to three-hour lab per week.

EMC 2410 - Networks Then and Now
3 credit hours

Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.

EMC 2500 - Survey of New Media Communication
3 credit hours

Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of new media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new media.

EMC 3000 - Films and Filmmakers
3 credit hours

Prerequisite: Upper-division standing.

The development and role of motion pictures in America, including the history of films and filmmakers, the development of film technique and genres, and the role of films in culture and society.

EMC 3020 - Screenwriting I
3 credit hours

Prerequisite: Media Arts major or  permission of instructor

Techniques of creating and writing for film and video production in both the studio and field environment. Integrates writing for visual impact and audio/integration of sound and examines formatting needs of varying non-fiction and fiction story platforms for screen-based media.

EMC 3030 - Electronic Media Advertising
3 credit hours

Prerequisite: EMC 2410.

Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

Usually offered Fall only

EMC 3040 - Motion Graphics I
3 credit hours

(Same as ANIM 3040.) Prerequisites: Admission to candidacy and EMC 1050 or permission of instructor.

Aesthetics, principles, and processes of designing motion graphics for video production, broadcast television, film, and the Internet. Emphasizes freedom of expression while respecting diversity of media audiences.

Three-hour lecture plus up to three-hour lab per week.

EMC 3060 - Writing for Interactive Experiences
3 credit hours

Prerequisites: JOUR 1020/EMC 1020 and EMC 2500 (may not be taken concurrently) or permission of instructor.

Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

EMC 3070 - Introduction to Social Media Practice
3 credit hours

(Same as JOUR 3070.) Prerequisites: EMC 3060 and EMC 3460.

Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.

EMC 3090 - Media Technology Seminar
3 credit hours

Prerequisite: Permission of department. Introduces various aspects of the technology of media-its production, distribution, and consumption. Topics may vary by semester offering. Can be repeated for up to 9 credit hours with different topics.

Three hour lecture plus up to three-hour lab per week.

EMC 3110 - Radio Station Operations
3 credit hours

Prerequisites: EMC 2410; instructor approval.

Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.

Three-hour lecture plus up to three-hour lab per week.

EMC 3140 - Multi Cam II
3 credit hours

Prerequisites: Admission to candidacy; EMC 2131.

Focuses on the duties and responsibilities of the television studio director. Emphasis on actual production and directing of video material. Laboratory required.

Three-hour lecture plus up to three-hour lab per week.

EMC 3150 - Single Cam II
3 credit hours

Prerequisites: Admission to candidacy; EMC 2130.

Techniques of video field production. On-location shooting of features and mini-documentaries; editing techniques, coverage, lighting, sound, and graphics. Laboratory required.

Three-hour lecture plus up to three-hour lab per week.  

EMC 3200 - Still Digital Imaging
3 credit hours

(Same as PHOT 3200.) Prerequisites: Admission to candidacy; PHOT 2050 and instructor approval; must have some working knowledge of the Macintosh computer system.

Computerization of traditional film images and use of digital cameras allows student to use different software programs to manipulate photographic images. Ethics and law discussed along with techniques and hands-on analysis of this new medium.

Three-hour lecture plus up to three-hour lab per week.  

EMC 3210 - New Media Video Applications
3 credit hours

Prerequisite: EMC 2130 or permission of department.

The application of video for online, mobile, and other new media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.

Three-hour lecture plus up to three-hour lab per week.

EMC 3460 - Media and Messages
3 credit hours

Prerequisites: EMC 2500 and EMC 3060. Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.

EMC 3510 - Mass Media and American Culture
3 credit hours

(Same as JOUR 3510.) Prerequisite: Upper-division standing.

Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

EMC 3570 - Broadcast Announcing and Performance
3 credit hours

(Same as JOUR 3570.) Prerequisite: Admission to candidacy.

Responsibilities and skills required of the individual performer in preparing, announcing, and narrating of various types of materials for television and radio.

Three-hour lecture plus up to three-hour lab per week.  

EMC 3580 - Media Practicum
1 to 3 credit hours

Prerequisites: Admission to candidacy; junior standing; permission of instructor.

Practical experience in an on-campus mass communication setting within the College of Media and Entertainment. A minimum of 75 hours of work will be required for each hour of credit. Note: Total university credit for practicum and internship courses cannot exceed 6 credits.

EMC 3600 - Digital and Media Literacy
3 credit hours

(Same as JOUR 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

EMC 3650 - Free Expression, Mass Media, and the American Public
3 credit hours

(Same as JOUR 3650/RIM 3650.)

A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

EMC 4000 - Media Internship
1 to 3 credit hours

Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.

Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.

EMC 4010 - Media Sales
3 credit hours

Prerequisite: EMC 2410.

Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

Offered Spring only.

EMC 4020 - Screenwriting II
3 credit hours

Prerequisite: EMC 3020; permission of department for non-majors.

Techniques of creating and writing for film and video production in both the studio and field environment. Scriptwriting guidelines, character development, plot design, and creation of storylines for contemporary screen-based media with emphasis on television genre programs or film scripts. Writing of original scripts conforming to the genre with emphasis on longer form teleplays and film scripts.

EMC 4040 - Motion Graphics II
3 credit hours

(Same as ANIM 4040.) Prerequisite: ANIM 3040.

Aesthetics, advanced principles, and processes of designing motion graphics for video production, broadcast television, film, and the Internet. Emphasizes freedom of expression while respecting diversity of media audiences.

Three-hour lecture plus up to three-hour lab per week.

EMC 4060 - Photojournalism
3 credit hours

(Same as PHOT 4060.) Prerequisites: Admission to candidacy; PHOT 3120 and PHOT 3810; EMC 3200/PHOT 3200; or consent of instructor.

Principles and practices of photography, including documentary, news and feature portraiture, photo stories, photo essays, and photo layout. Emphasis on newspaper assignments, participation in campus publications, portfolio editing and production, and internship preparation. SLR or DSLR camera required.

Three-hour lecture plus up to three-hour lab per week.

Normally offered Fall only

EMC 4130 - Post Production II
3 credit hours

Prerequisites: Admission to candidacy; EMC 1080 and EMC 2130.

Methods of editing for narrative and non-narrative forms of media along with theory. Hands-on exercises in class with exploration of color correction, motion, filters, text and audio editing for video and digital film.

Three-hour lecture plus up to three-hour lab per week.

EMC 4140 - Media Programming
3 credit hours

Prerequisite: EMC 2410.

Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

EMC 4150 - Video Series Production
3 credit hours

Prerequisites: Admission to candidacy; EMC 3140 or permission of instructor.

Preparation and development of scripted and unscripted video programming; principles and aesthetics of production and directing.

Three-hour lecture plus up to three-hour lab per week  

EMC 4210 - Mass Communication and Society
3 credit hours

(Same as JOUR 4210.) Prerequisite: Junior standing.

Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research.

EMC 4250 - Mass Media Law
3 credit hours

(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

EMC 4430 - Media Management
3 credit hours

Prerequisites: Admission to candidacy; EMC 2410.

An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

EMC 4460 - New Media Capstone
3 credit hours

Prerequisites: Candidacy and EMC 3060.

Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.

Three-hour lecture plus up to three-hour lab per week.

EMC 4500 - International Cinema
3 credit hours

Explores how culture and the contours of history influence filmmaking. Illustrates how foreign filmmakers both emulate and challenge mainstream U.S. fare.

EMC 4660 - Scientific Approaches to Media
3 credit hours

Prerequisite: Junior standing.

Provides a critical overview off the historical, intellectual, and  theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

EMC 4790 - Global News and World Media Cultures
3 credit hours

(Same as JOUR 4790.) Prerequisite: Junior standing.

Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

EMC 4800 - Seminar in Media Issues
3 credit hours

Prerequisite: Junior standing.

Examination and critical evaluation of issues relevant to the operation and functions of mass media including their relationships to each other and to government, advertisers, consumers, and other "publics." Can repeat for 6 hours with different topic.

EMC 4810 - Global Comparative Media Systems
3 credit hours

(Same as JOUR 4810.) Prerequisite: Permission of instructor and junior standing.  A close comparative study of chosen media systems in regions of the world. Examines print, broadcast, entertainment, and new media in Western and Eastern Europe, Asia and the Pacific Rim Region, the Middle East, Africa, and the Americas. Media interactions with an influence on the geographic, demographic, linguistic, cultural, economic, and political structures of countries.

EMC 4820 - Race, Gender, and Class in Media
3 credit hours

(Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

EMC 4850 - Ethics and Mass Communication
3 credit hours

(Same as JOUR 4850.) Prerequisite: Junior standing.

Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

EMC 4900 - Individual Problems in Mass Communication
1 to 3 credit hours

Prerequisite: Admission to candidacy and permission of department.

Provides opportunities for individually designed problems, work experiences, or research projects related to the development of professional competencies in a major field of study. Requires approval of instructor.

EMC 4910 - Advanced Seminar-Digital Imaging
3 credit hours

Prerequisites: Admission to candidacy; permission of department only. Practical experience in the conceptualization, pre-production preparation, and production of digital imaging materials. Integration of theory and skills from other EMC/RIM courses. Advanced compositing techniques, particle generation, and advanced modeling techniques are probable topics. Can be repeated with different topics; topics will vary by semester offering. Three-hour lecture plus up to three-hour lab per week.  

EMC 4920 - Advanced Seminar-Electronic Media Journalism
3 credit hours

Prerequisites: Admission to candidacy; permission of department only.

Practical experience in the conceptualization, preparation, and production of a specific news program format. Integration of theory and skills from other EMC/RIM courses. Documentary, political analysis, sports, and newscasting are probable topics. Topics will vary by semester offering. Can be repeated with different topics.

Three-hour lecture plus up to three-hour lab per week.  

EMC 4930 - Advanced Seminar-Media Management
3 credit hours

Prerequisites: Admission to candidacy; permission of department only.

Practical experience in the conceptualization, preparation, and management of a specific program format. Integration of theory and skills from other EMC/RIM courses. Programming, station operations, and sales are probable topics. Topics will vary by semester offering. Can be repeated with different topics.

Three-hour lecture plus up to three-hour lab per week.  

EMC 4940 - Advanced Seminar-Electronic Media Production
3 credit hours

Prerequisites: Admission to candidacy; permission of department only.

Practical experience in the conceptualization, pre-production preparation, and production of a specific program format. Integration of theory and skills from other EMC/RIM courses. Sports, music, drama, and editing are probable topics. Topics will vary by semester offering. Can be repeated with different topics. Can be repeated for 9 credit hours with different topics.

Three-hour lecture plus up to three-hour lab per week.

EMC 4941 - Advanced Multi-camera Video Production
1 to 4 credit hours

Prerequisite: Admission to candidacy and EMC 3140 or permission of instructor.

Practical experience in the conceptualization, pre-production preparation, and production of live television productions such as sports, musical performances, special events, or news. Topics will vary by section offering. Can be repeated for up to 9 credit hours with each section offering varying composition of projects.

Three-hour lecture/lab plus a varying number of production shoots outside of regularly scheduled class time.

EMC 4950 - Advanced Seminar-New Media
3 credit hours

Prerequisite: Candidacy; permission of department.

Provides practical experience in the conceptualization, design, and production of new media oriented projects as well as integration of theory and skills from other EMC courses. Topics will vary by semester offering but may include content management systems; e-books; web and mobile applications; digital signs, etc. Can be repeated for 6 credit hours with different topics.

Three-hour lecture plus up to three-hour lab per week.

Contact and Student Information

Dr. Roger Heinrich
Roger.Heinrich@mtsu.edu

Phone | 615‐904‐8565

Lucille Wilcox
Lucille.Wilcox@mtsu.edu
615-898-5499 | BRAGG 230I

Department of Department of Media Arts
Middle Tennessee State University
MTSU Box 58
1301 East Main Street
Murfreesboro, TN 37132

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