Dr. Tom Hutchison
Associate Professor
Marketing of Recordings
International Recording Industry
Record Label Operations
Inside the Recording Industry
The Nashville Music Business
Record Industry Research
Office: Comm 220
Phone: 615.898.5695
Email: thutchis@mtsu.edu
Web: www.mtsu.edu/~thutchis
Thomas W. Hutchison received his Ph.D. in Marketing/Mass
Communication from Florida State University. His expertise is
in the areas of entertainment marketing, consumer behavior and
market research. Hutchison teaches in the Department of Recording
Industry at Middle Tennessee State University where he is the
coordinator of the music business program. He is a member of the
Americana Music Association research committee, the National Association
of Recording Merchandisers (NARM) Retail Certification Committee
and is the coordinator of the NARM Educator's Outreach Committee.
Hutchison has conducted focus group research on many artists for
Sony, RCA, MCA/Universal and Giant/WB Records. He has conducted
other marketing research and consumer research projects for Geffen
Records, DreamWorks, Warner Music Group, MCA, RCA Label Group
and Polydor that have involved such artists as Faith Hill, Travis
Tritt, The Dixie Chicks, Ricochet, Brooks & Dunn, Kenny Chesney,
Sons of the Desert, White Zombie, Sonic Youth, Rufus Wainwright,
Beck and many others. His industry wide research includes studies
for NARM, Music Video Association and an ongoing study for the
Country Music Association (CMA) on Fan Fair fans. Hutchison has
also implemented consulting/marketing projects for record labels
RCA, Sony, Pioneer, Magnatone, Virgin, Sparrow, Compass, Mercury,
Provident, Compendia and Lucky Dog.
