What Brain Research Says About

Visualization


 
90% of the brain's sensory input is visual. 
 
 
 
 
The brain's quickest response is to color, motion, form and depth. 
 
 
 
 
The brain has an attentional bias for high contrast and novelty.

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The brain has an immediate and primitive response to symbols, icons and strong, simple images.

 
 
 

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