{"id":126,"date":"2024-07-12T21:25:31","date_gmt":"2024-07-12T21:25:31","guid":{"rendered":"https:\/\/www.mtsu.edu\/branding\/?page_id=126"},"modified":"2026-09-07T10:13:17","modified_gmt":"2026-09-07T10:13:17","slug":"truebranding","status":"publish","type":"page","link":"https:\/\/www.mtsu.edu\/branding\/","title":{"rendered":"MTSU Brand"},"content":{"rendered":"\n

At Middle Tennessee State University, our brand is more than a logo, a color, or a slogan\u2013it\u2019s a promise. It reflects our values of integrity, academic excellence, and engagement, and it communications our commitment to shaping True Blue futures built on determination, hard work, and the power of an MTSU education.<\/p>\n\n\n\n

If you have any questions, please contact Domeda Duncan, senior director for marketing, at 615-494-7800.<\/p>\n\n\n\n

University Logos<\/h2>\n\n\n\n

MTSU\u2019s logo is one of the most visible and recognizable elements of our identity.<\/p>\n\n\n\n

\n
Download Logos<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n

Colors<\/h2>\n\n\n\n

MTSU’s official color palette creates a consistent and recognizable visual identity across all University communications.<\/p>\n\n\n\n

Primary Colors<\/h3>\n\n\n\n

MTSU True Blue is our dominant color and should be featured prominently in all designs. Supporting primary color, Midnight Murphy, provides balance, contrast, and flexibility.<\/p>\n\n\n\n

Use primary colors as the starting point for all designs before introducing secondary or complementary colors.<\/p>\n\n\n\n

\n
\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

MTSU True Blue<\/strong><\/p>\n\n\n\n

PMS 300 M
C:100 M:42 Y:0 K:0 
R:0 G:123 B:195 
HEX# 007BC3<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Midnight Murphy<\/strong><\/p>\n\n\n\n

PMS Black M
C:75 M:68 Y:67 K:90 
R:52 G:54 B:54 
HEX# 343636 <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

Secondary Colors<\/h3>\n\n\n\n

Always use secondary colors in combination with the primary palette\u2013never alone. Secondary colors should play a supporting role; MTSU True Blue must remain the dominant brand color.<\/p>\n\n\n\n

\n
\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Floyd Gray<\/strong><\/p>\n\n\n\n

PMS Cool Gray 6 M
C:0 M:0 Y:0 K:43 
R:166 G:168 B:170 
HEX# A6A8AA<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Raider Navy<\/strong><\/p>\n\n\n\n

PMS 648 M
C:100 M:42 Y:0 K:50 
R:0 G:71 B:118 
HEX# 004776 <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

Complementary Colors<\/h3>\n\n\n\n

Use complementary colors sparingly\u2013as emphasis or highlights, or supporting elements. They work best for charts, infographics, secondary graphics, or subtle backgrounds that let MTSU True Blue remain dominant.<\/p>\n\n\n\n

\n
\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Bolt Beige<\/strong><\/p>\n\n\n\n

PMS 7499 M
C:0 M:6 Y:26 K:6
R:241 G:223 B:184
HEX# F1DFB8<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Heritage Stone<\/strong><\/p>\n\n\n\n

PMS 406 M
C:31 M:27 Y:43 K:0
R:173 G:163 B:138
HEX# ADA38A <\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Buchanan Ivy<\/strong><\/p>\n\n\n\n

PMS 558 M
C:37 M:2 Y:42 K:0 
R:161 G:200 B:160
HEX# A1C8A0 <\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>\n<\/div>\n\n\n\n
\n

Legacy Brick<\/strong><\/p>\n\n\n\n

PMS 486 M
C:13 M:52 Y:50 K:0 
R:206 G:144 B:125
HEX# D98D79 <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

Typography<\/h2>\n\n\n\n

Using approved typography ensures a clear and consistent brand experience across print and digital materials.<\/p>\n\n\n\n

These fonts can be added to your Adobe apps and local apps on your computer by accessing Adobe Fonts through Adobe Creative Cloud. This Adobe Help Center article<\/a> can guide you through the process.<\/p>\n\n\n\n

\n
\n

Typeface\u2013Primary<\/h3>\n\n\n\n

Proxima Nova<\/h4>\n\n\n\n

(Adobe font)<\/p>\n\n\n\n

\"Sample<\/figure>\n<\/div>\n\n\n\n
\n

Typeface\u2013Secondary<\/h3>\n\n\n\n

Solitas Serif<\/h4>\n\n\n\n

(Adobe font)<\/p>\n\n\n\n

\"Sample<\/figure>\n<\/div>\n\n\n\n
\n

Typeface\u2013Accent<\/h3>\n\n\n\n

Relation<\/h4>\n\n\n\n

(Adobe font)<\/p>\n\n\n\n

\"Sample<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n\n\n\n

Brand Guide<\/h2>\n\n\n\n

Our Brand Guide helps units within the University understand our visual identity and brand message so that we may present ourselves consistently. It provides a way for units within the University to enjoy the benefits of marketing under the MTSU brand and offers visual tools to help MTSU stand out from competitor institutions.<\/p>\n\n\n