Content Guidelines

  1. All digital signage will:
    1. be aligned with university branding
    2. consistently apply campus-wide information architecture, visual style, and terminology for digital signage
    3. display both local content and campus-wide content as appropriate
    4. be consistent with the architectural setting in which it is placed
    5. be compatible with and utilize the FWi system.
  2. Campus governance units, academic units, campus departments/offices, and College committees are permitted to display content on the Digital Signage system. In addition, registered student organizations may submit content that promotes the student organization or campus events for display on the Digital Signage system. The Digital Signage Committee reserves the right to address concerns or make suggestions related to Digital Signage content in an effort to reinforce the educational mission of the University.
    1. Content must be MTSU related and adhere to the Digital Signage Content Guidelines.
    2. Digital Signage content that promotes or condones behavior that violates University policies, or local, state or federal law, or content that is obscene, as defined by law, will not be approved for display.
    3. Digital signage system administrators reserve the right to remove any content asset, without notice or explanation if such are deemed contrary to these standards.
  3. Emergency Notifications - In case of emergency (e.g., fire, inclement weather, campus violence, etc.), sign content will be overridden to display emergency messaging. University Police and-or appropriate emergency communication systems administrators will initiate any emergency messages that should be pushed to content players. The Emergency Notification procedure will be tested once per academic semester.
  4. Advertisement of commercial products or services on the Digital Signage system is prohibited unless approved by the President.  Messages promoting off-campus products or services, or messages that promote commercial, political or other ventures are not permitted; however, at the discretion of the system administrators, messages about products and services offered by University organizations and entities may be permitted.
  5. Content deployment will adhere to the following Digital Signage Communication Plan:
    1. Interactive wayfinding directories – will follow the approved template design which includes building images, faculty/staff/offices etc. listings with appropriate wayfinding, building events as appropriate and the MTSU digital signage menu;
    2. Readerboards and Interactive Information Boards – while aligned with the university branding, may contain various content elements and layout as appropriate to the objectives of the sign and its location.
    3. Video walls – as video walls provide greater opportunity for both local and campus-wide content, programming of video walls will follow a layered approach:
      1. Layer 1 – campus-wide multimedia content produced specifically for the video wall by the Marketing Communications office; a library of this content will be created and maintained; a playlist and schedule WILL be provided to the digital signage administrator monthly
      2. Layer 2 – campus-wide featured event content, as determined by the Marketing Communications office to be appropriate for video wall display, will be added to the Layer 1 playlist; the display decision and appropriate multimedia content MUST be provided to the digital signage administrator at least one month in advance of the event.
      3. Layer 3 – building specific events that are appropriate for video wall display as determined by the building administration will be placed in the schedule for short-term interruption of the Layer 1 playlist; the display decision and appropriate multimedia content MUST be provided to the digital signage administrator at least one month in advance of the event.