NoBrow: The Culture of Marketing-The Marketing of Culture
Item Number
P94.65.U6S4
Author/Artist/Editor
John Seabrook
Type
Book, Hard Copy
Date
2000
Press/Publisher
Knopf
Language
English
Description
Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing." "He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance.
Keywords
Marketing
ISSN/ISBN
0-375-40504-6
Availability
Available
OCLC
41355761