NoBrow: The Culture of Marketing-The Marketing of Culture

Item Number

P94.65.U6S4

Author/Artist/Editor

John Seabrook

Type

Book, Hard Copy

Date

2000

Press/Publisher

Knopf

Language

English

Description

Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing." "He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance.

Keywords

Marketing

ISSN/ISBN

0-375-40504-6

Availability

Available

OCLC

41355761