School of Journalism and Strategic Media

Digital Skills, Writing, and Critical Thinking

MTSU’s internationally recognized and accredited School of Journalism and Strategic Media equip students with the professional knowledge necessary for success in the work environments of today and tomorrow. 

Our education model balances professional skills with a broader understanding of history, ethics, and social impacts. Students gain real-world experience using the core techniques of reporting and writing, video, photography, audio, and social media to tell stories, build audiences, and design portfolios that get noticed. 

Faculty draw from extensive professional experience and nationally-recognized research to teach the latest skills and concepts in award-winning, innovative ways. The School emphasizes digital skills for storytelling, teaching the fundamentals—writing, reporting and ethics—to ensure that students are prepared for a host of emerging careers in sports media, journalism, broadcasting, social media, advertising, integrated media, public relations, and entrepreneurship.  

Leaders in Understanding Media

The MTSU Social Media Insights Lab provides real-time information about what’s happening on social media.  With industry-leading technology, the SMIL serves as the place for social media management, social media listening, influencer engagement, and more.

Featured Concentration: Sports Media

If you’re interested in sports reporting and editing for TV, radio, newspaper or online, sports public relations, or sports marketing communications, speak with our faculty and academic advisors.  Students complete a series of sports-focused courses in the School of Journalism and Strategic Media, along with an accompanying minor. 

What is Strategic Media?  Accreditation Matters

See and Hear What Our Students Say

The School of Journalism and Strategic Media is a part of the College of Media and Entertainment, and includes the Center for Innovation in Media, bringing together the University’s two campus radio stations, WMOT and WMTS, and the school newspaper, Sidelines, along with TV broadcasting facilities. The Center enhances the School curriculum with further opportunities to acquire and use digital media skills.

What Can You Study?

There are six concentrations within the school, each with its own core faculty:

These concentrations provide practical skills and experience through classes, laboratory courses, fieldwork and internships, while acquainting students with the history, theory, ethics, social responsibility and law of media communication.

The College of Media and Entertainment offers a graduate program leading to a Master of Science degree in Media and Communication.

Students may minor in the School of Journalism and Strategic Media. Options include Journalism, Public Relations, Advertising and Visual Communication.

Mission Statement

The mission of the School of Journalism and Strategic Media is to:

  • Provide an undergraduate education combining a liberal arts foundation with contemporary media instruction and hands-on professional experience.
  • Educate students about the essential role and ethical responsibilities of a free press and media in a democratic and diverse society.
  • Prepare students for careers in journalism, communication, advanced studies and other professional opportunities in an ever-shifting media environment.
  • Contribute to the body of knowledge in journalism and communication through research and scholarship as well as creative and professional activity.