Marketing, B.B.A.

The Department of Marketing offers the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing and the Bachelor of Science (B.S.) degree with a major in Business Education. 

Undergraduate minors are available in Marketing, Business Communication, and Office Management.

The Jennings A. Jones College of Business is accredited by AACSB International. In the spirit of sharing information related to the program's performance with the public, the following data is provided.

Junior Retention Rates

Graduation Rates
EnrollmentDegrees Awarded

Time to Degree

  • Total Credit Hours Required for Degree: 120
  • Total Time to Graduate (14-17 Credit Hours Each Term): 8 Semesters or 4 years (if attending only fall and spring terms)
    *The time to graduation is for students beginning the program with no prior college credit. 
  • Academic Map

Graduating Senior Survey

Alumni Survey

Additional Information

Assessment: Student Learning Outcomes