Participating Faculty
The following MTSU faculty contribute to the Office of Consumer Research at MTSU.
Dr. Timothy R. Graeff
Director of Consumer Research
Timothy R. Graeff, who received his Ph.D. in marketing from Penn State University,
is Professor of Marketing and Director of the Office of Consumer Research at Middle
Tennessee State University in Murfreesboro, Tennessee. He has taught marketing research
since 1992 and has received the Middle Tennessee State University Outstanding Teacher
Award, Distinguished Research Award, and Outstanding Public Service Award. He was
also awarded the MTSU Jennings Jones College of Business Outstanding Faculty Award
in 1993 and 2008. Along with his publications in leading marketing journals, he has
given many presentations at national and international marketing conferences. In addition
to his writings, he also serves on the editorial review board of Marketing Education
Review and Psychology & Marketing. Dr. Graeff can be reached at (615) 898-5124 or tim.graeff@mtsu.edu.
Dr. Don Roy
Sports Marketing Studies Coordinator
Dr. Don Roy, Professor of Marketing, teaches courses in Promotion, Sports Marketing,
and Product Management. Dr. Roy's research interests include corporate sports sponsorship,
consumer behavior in sports, and cause-related marketing. He has collaborated with
the Office of Consumer Research on projects for the Tennessee Titans, Nashville Sounds,
and Nashville Superspeedway. Dr. Roy can be reached at (615) 904-8564 or don.roy@mtsu.edu.
Contact Us