• The Small Business Development Center puts theory into practice
  • TSBDC Foundation scholarship recipient Lake Summar presents her business plan in class.
  • Semifinalists participate in the Business Plan Competition showcase
  • Bill McDowell, Wright Travel Chair of Entrepreneurship, gives a research presentation.

Entrepreneurship

How many times have you said, “I would rather do it myself,”? That attitude is certainly a key component of the entrepreneurial spirit. Young people especially are itching to strike out on their own and make a name for themselves. And while that may be a desire shared by most, far fewer muster the courage to take the risk and pursue their dreams. Of course it takes more than desire and drive. It also requires business savvy, planning, and preparation. There's also the matter of start-up money. It's a fact that small- to medium-sized enterprises represent the largest source of U.S. economic and job growth. The entrepreneurship program offers preparation to students for successful placement within this exciting and challenging market.

Pam Wright, Wright Travel Agency

A travel plan to the top

Pam Wright (B.S. '73) embarked on her entrepreneurial adventure in 1981 when she opened Wright Travel Agency in Nashville. Today Wright Travel boasts 28 locations in seven states with annual sales of $128 million. In 2007, Pam pledged $1.25 million to MTSU to establish the Wright Travel Endowed Chair in Entrepreneurship. She is a member of the 2009 class of Tennessee's “Women of Influence” and an MTSU Distinguished Alumna.

Alex Treneff was recently promoted to manager of Product Operations at Asurion

Success on the side

Alex Treneff (B.B.A. '09, M.B.A. '11) was recently promoted to manager of Product Operations at Asurion, a national technology protection insurance company. Alex, who lives and works in Jackson, Tenn., also is owner of a side venture, Treneff RC, a small business that designs, manufactures, and retails remote-controlled aircraft technology.

Due to the dual focus on business development and business ownership, MTSU alumni hold positions that include, among many others

  • CEO
  • Manager
  • Owner/founder
  • President
  • Product design
  • Product manufacturer
  • Sales specialist


Firms linked to MTSU's programs through research, hiring, and mentoring include

  • Almost Home Animal Rescue
  • Aramark
  • CBS Radio (Atlanta)
  • Chik-Fil-A
  • Clear Channel
  • DiPentino and Associates
  • Disney
  • Enterprise
  • HCA
  • Nashville Predators
  • ogo Chairs
  • Panda Express
  • Rutherford County Government
  • Sherwin-Williams
  • St. Jude
  • Starbucks
  • Tennessee Breast Cancer Coalition
  • The Money Moxie
  • The Nurture Nook
  • The Southwestern Company
  • UPS
  • Wright Travel
  • YMCA

Patrick Geho
Associate Professor
patrick.geho@mtsu.edu

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Dr. Jerry Kudlats
Assistant Professor
Jerry.Kudlats@mtsu.edu

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Dr. William C. McDowell
Professor
William.McDowell@mtsu.edu

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Dr. Rachel C. Wilson
Associate Professor
rachel.wilson@mtsu.edu

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Entrepreneurship is an interdisciplinary major offered through the departments of Business Communication and Entrepreneurship and Management and Marketing. A Bachelor of Business Administration (B.B.A.) degree is offered with a major in Entrepreneurship. Major courses include entrepreneurship, new-venture creation, business-plan development, and small-business management. The degree includes a Business Administration minor. An interdisciplinary minor also is available in Entrepreneurship.

Other majors offered by Business Communication and Entrepreneurship are Business Education and Office Management.

Undergraduate students can pursue minors in Business Communication and Office Management.

Those who complete a Bachelor of Science (B.S.) or Bachelor of Business Administration (B.B.A.) degree may enter the Master of Business Administration (M.B.A.) or Master of Business Education (M.B.E.) program. The latter is also available online.

The sample schedule below is based on the current undergraduate catalog. It is not a substitute for academic advisement. Contact your advisor if you have any questions about scheduling or about your degree requirements or consult the undergraduate catalog (catalog.mtsu.edu) for a complete list of requirements and electives.

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years. (Refer to the scholarships website for information regarding use of the Lottery Scholarship for the summer term.)

NOTE: Learning Support courses will alter the sequences on this map. Missing milestones could delay your program.

Entrepreneurship Academic Map

Department of Business Communication and Entrepreneurship
Middle Tennessee State University | Murfreesboro


Suggested Fall/Spring and Summer/Fall/Spring Four-Year Schedule with Business Administration Minor

Click here for printer friendly academic map.

FRESHMAN FALL FRESHMAN SPRING
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
ENGL 1010 (Comm)3  ENGL 1020 (Comm)3 
MATH 1630 or 1810 (Math)3  Soc/Beh Sci3 
Nat Sci (Rubric 1)4  Nat Sci (Rubric 2)4
Hum/FA (Rubric 1)3  Hum/FA (Rubric 2)3 
BCEN 14003  COMM 2200 (Comm)3 
SUBTOTAL16  SUBTOTAL16 
SOPHOMORE FALL SOPHOMORE SPRING
ENGL 2020, ENGL 2030, or
HUM 2610 (Hum/FA)3  BCEN 2330, BCEN 2340, or INFS 22003Prereq: BCEN 2330 for BCEN 2340
ECON 2410* (Soc/Beh Sci)3  ECON 2420*3 
HIST 2010, HIST 2020, or HIST 20303  HIST 2010, HIST 2020, or HIST 20303 
ACTG 2110*3Prereq: College-level math; ENGL 1010 ACTG 21203Prereq: ACTG 2110
BCEN 29003  QM 2610*3Prereq: MATH 1630 or 1810
SUBTOTAL15  SUBTOTAL15 
*2.25 GPA in these courses for admission to Jones College of Business 2.25 GPA overall required for admission to Jones College of Business
JUNIOR FALL JUNIOR SPRING
BCEN 35103  BCEN 4510 or MGMT UD elective§3Prereq: BCEN 3510 rec.; see catalog for UD MGMT prereq.
QM 36203Prereq: QM 2610 MKT 38203 
MGMT 36103  MGMT 36203Prereq: QM 2610
BLAW 34003  INFS 31003 
ECON 32103Prereq: ECON 2410 MGMT 4920§3Prereq: MGMT 3610
SUBTOTAL15  SUBTOTAL15 
SENIOR FALL SENIOR SPRING
MKT 3930§3Prereq: MKT 3820 and QM 3620 MKT UD elective§3Prereq: MKT 3820
MGMT 3650§3Prereq: BCEN 2900 or MGMT 3610 BCEN 4620§3Prereq: BCEN 2900 and MGMT 3650
FIN 30103Prereq: ACTG 2120 and QM 2610 Nonbusiness elective3 
Nonbusiness elective3  Nonbusiness elective1 
BCEN 4810 or MGMT/MKT 4950§3POD required BUAD 4980§3Taken last semester
SUBTOTAL15  SUBTOTAL13 
§Admission required §Admission required

TOTAL HOURS IN PROGRAM: 120

FRESHMAN SUMMER
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
ENGL 1010 (Comm)3  Hum/FA (Rubric 1)3 
SUBTOTAL3  SUBTOTAL3 
FRESHMAN FALL FRESHMAN SPRING
ENGL 1020 (Comm)3  Hum/FA (Rubric 2)3 
MATH 1630 or 1810 (Math)3  ECON 2410* (Soc/Beh Sci)3 
Nat Sci (Rubric 1)4  Nat Sci (Rubric 2)4
COMM 2200 (Comm)3  ENGL 2020, ENGL 2030, or
HUM 2610 (Hum/FA)3 
SUBTOTAL13  SUBTOTAL13 
SOPHOMORE SUMMER
BCEN 14003  ECON 2420*3 
SUBTOTAL3  SUBTOTAL3 
SOPHOMORE FALL SOPHOMORE SPRING
HIST 2010, HIST 2020, or HIST 20303  HIST 2010, HIST 2020, or HIST 20303 
ACTG 2110*3Prereq: College-level math; ENGL 1010 BCEN 2330, BCEN 2340, or INFS 22003Prereq: BCEN 2330 for BCEN 2340
BCEN 29003  ACTG 21203Prereq: ACTG 2110
Soc/Beh Sci3  QM 2610*3Prereq: MATH 1630 or 1810
SUBTOTAL12  SUBTOTAL12 
*2.25 GPA in these courses for admission to Jones College of Business 2.25 GPA overall required for admission to Jones College of Business
JUNIOR SUMMER
BCEN 35103  MGMT 36103 
SUBTOTAL3  SUBTOTAL3 
JUNIOR FALL JUNIOR SPRING
QM 36203Prereq: QM 2610 MKT 38203 
Nonbusiness elective3  MGMT 36203Prereq: QM 2610
MGMT 4920§3Prereq: MGMT 3610 FIN 30103Prereq: ACTG 2120 and QM 2610
BLAW 34003  INFS 31003 
SUBTOTAL12  SUBTOTAL12 
SENIOR SUMMER
BCEN 4810 or MGMT/MKT 4950§3POD required    
SUBTOTAL3     
SENIOR FALL SENIOR SPRING
MGMT 3650§3Prereq: BCEN 2900 or MGMT 3610 Nonbusiness elective3 
MKT 3930§3Prereq: MKT 3820 and QM 3620 MKT UD elective§3Prereq: MKT 3820
Nonbusiness elective1  BCEN 4620§3Prereq: BCEN 2900 and MGMT 3650
ECON 32103Prereq: ECON 2410 BUAD 4980§3Taken last semester
BCEN 4510 or MGMT UD elective§3Prereq: BCEN 3510 rec.; see catalog for UD MGMT prereq.    
SUBTOTAL13  SUBTOTAL12 
§Admission required §Admission required

TOTAL HOURS IN PROGRAM: 120

Graduation information may be accessed here.

Accounting Business Communication and Entrepreneurship Marketing

Accounting

ACTG 2110 - Principles of Accounting I
3 credit hours

Prerequisites: A college-level math course; ENGL 1010; sophomore standing. Financial accounting for proprietorships and partnerships with emphasis on the accounting cycle for service and merchandising organizations. Additional topics include accounting for receivables; inventories; property, plant, and equipment; and current liabilities. (Not open to students with credit in ACTG 3000.)

ACTG 2120 - Principles of Accounting II
3 credit hours

Prerequisite: ACTG 2110. A continuation of financial accounting concepts with emphasis on debt and equity structures, the statement of cash flows, and ratio analysis. Managerial accounting topics include job, standard- and activity-based costing, cost/volume/profit (CVP) analysis, and budgeting. (Not open to students with credit in ACTG 2125 or ACTG 3000.)

ACTG 2125 - Principles of Accounting II for Accounting Majors
3 credit hours

Prerequisite: ACTG 2110 with a minimum grade of C. Reporting for corporations with emphasis on issues relating to debt and equity, the Statement of Cash Flows, reporting for manufacturing companies, and other issues related to the profession of accounting. (Not open to students with credit in ACTG 2120.)

ACTG 3000 - Survey of Accounting for General Business
3 credit hours

Prerequisites: A college-level math course; ENGL 1010; sophomore standing. Accounting cycle given minor emphasis; financial statement analysis and managerial uses of accounting given major emphasis. May be used for general business minors or M.B.A. candidates who have had no previous accounting courses. (Not open to Accounting majors and students with credit in ACTG 2110 and ACTG 2120.)

ACTG 3020 - Managerial Accounting
3 credit hours

Prerequisites: ACTG 2120 or ACTG 3000; junior standing; admission into the College of Business. Analysis of costs of products and services, recognition of quantitative techniques relating to management objectives, overview of master budgeting, and planning and control techniques. Designed for nonaccounting majors. (Not open to students with credit in ACTG 3310 or Accounting majors.)

ACTG 3110 - Intermediate Accounting I
3 credit hours

Prerequisites: ACTG 2110 with minimum grade of C;  ACTG 2125 or ACTG 3000 with minimum grade of C; MATH 1630; GPA of at least 2.00; junior standing; admission into the College of Business; passing grade on departmental admission exam. Introduction to professional accounting standards and financial statement preparation. Review of the accounting cycle. Extensive coverage of time value of money concepts and accounting for and reporting of current assets; current liabilities; and property, plant, and equipment.

ACTG 3120 - Intermediate Accounting II
3 credit hours

Prerequisite: ACTG 3110 with minimum grade of C and admission into the College of Business. Continuation of Intermediate Accounting I with professional accounting standards and financial statement preparation. Extensive coverage of accounting for and reporting of investments, long-term liabilities, owners' equity and related issues, revenue recognition, accounting changes and errors, and cash flows.

ACTG 3310 - Cost Accounting
3 credit hours

Prerequisites: ACTG 2125 or ACTG 3000 with minimum grade of C; MATH 1630; INFS 2200; junior standing; admission into the College of Business. Determine costs of products or services, apply quantitative concepts relating to management objectives, prepare master budgets, and perform various techniques for planning and controlling in a business environment.

ACTG 4310 - Advanced Cost Accounting
3 credit hours

Prerequisites: ACTG 3310 with minimum grade of C; QM 2610; admission into the College of Business. In-depth analysis of costs; quantitative concepts relating to management objectives, control, and planning. Cost analysis and management accounting practices and problems using a variety of problem sets, statistical techniques, case studies, computer applications, and other materials.

ACTG 4420 - Accounting Internship
3 credit hours

Prerequisites: Senior standing or consent of advisor; a plan of activities with the associated firm prior to registration; admission into the College of Business. Active employment with an accounting firm, governmental agency, or business firm for accounting field work; credit given for experience and research upon completion of acceptable work and formal report. (Not counted as part of 24-hour Accounting major requirements.) Pass/Fail.

ACTG 4510 - Accounting Systems
3 credit hours

Prerequisites: ACTG 2125 or ACTG 3000 with minimum grade of C; INFS 2200; junior standing; admission into the College of Business. An introduction to accounting information systems in a variety of technological environments. Emphasis on business process modeling, accounting cycle controls, and database design and implementation.

ACTG 4530 - Individual Income Tax
3 credit hours

Prerequisites: ACTG 2125 or ACTG 3000 with minimum grade of C; junior standing; admission into the College of Business. Addressed to a determination of taxable income for individuals; federal income tax returns and research methods.

ACTG 4550 - Introduction to Federal Income Tax
3 credit hours

Prerequisite: ACTG 3110 with minimum grade of C or consent of instructor and admission into the College of Business. Federal income tax concepts applicable to business entities (C corporations, S corporations, partnerships, limited liability companies, and sole proprietorships) and individuals. Emphasizes the role taxes play in business and investment decisions.

ACTG 4610 - Governmental Accounting and Reporting
3 credit hours

Prerequisites: ACTG 3120 with minimum grade of C and admission into the College of Business. State and local government accounting principles and procedures; classifications of accounts for budgetary and financial reporting; accounting for revenues and expenditures or expenses; reporting for funds and the governmental entity; and auditing the governmental entity.

ACTG 4620 - External Auditing I
3 credit hours

Prerequisites: ACTG 3120 and ACTG 4510 with minimum grade of C; QM 3620; and admission to the College of Business. Applications of theory and principles of external auditing. Includes gathering and evaluating evidence on accounting data, preparation of reports by public accountants, evaluation of internal controls, use of statistical sampling, legal liability and ethical requirements of public accountants. (Recommended for CPA exam candidates.)

ACTG 4640 - Internal Auditing
3 credit hours

Prerequisites: ACTG 3120 and ACTG 4510 with a minimum grade of C; QM 3620; and admission to the College of Business. Application of internal auditing concepts. Includes gathering and analyzing company data, assessing risk, applying professional and ethical standards, performing statistical sampling, and preparing internal audit reports. (Recommended for CIA exam candidates.)

ACTG 4650 - Financial Accounting Standards
3 credit hours

Prerequisite: ACTG 3120 with minimum grade of C and admission to the College of Business. Analysis of propositions, axioms, theorems, controversial accounting concepts, and authoritative statements and research on accounting principles.

ACTG 4680 - Forensic Accountancy and Fraud Auditing
3 credit hours

Prerequisite: ACTG 4620 or ACTG 4640 with minimum grade of C or approval of department chair and admission into the College of Business. The practice of forensic accounting, i.e., nontraditional investigative aspects of accountancy (e.g., litigation support, business interruptions, etc.); emphasis on fraud prevention and the detection of fraudulent intent to obtain improper individual or group gains.

ACTG 4980 - Independent Study in Accounting
1 to 3 credit hours

Prerequisites: Senior standing; 3.00 overall GPA; consent of department chair; and admission into the College of Business. Accounting research or project in contemporary problem areas under direct faculty supervision. Aggregate credits allowable toward a degree may not exceed 3 hours under 4980 courses.

Business Communication and Entrepreneurship

BCEN 1310 - Keyboarding
3 credit hours

Development of manipulative ability; information essential to effective use of a computer keyboard; rapid and controlled application of ability and information to communication problems involving personal correspondence and simple business materials.

BCEN 1400 - Introduction to Business
3 credit hours

Survey of business economic units of our society; the problems of business such as ownership, social responsibility, physical factors, personnel, marketing, and managerial controls. Includes exploration and analysis of business careers.

BCEN 2010 - Career Decision Making
1 credit hour credit

Skills in and knowledge of the career decision-making process; aspects of career development theories; how interests, skills, and values relate to career choices; and information about how educational options and career clusters are organized.

BCEN 2020 - Job Search Communication
1 credit hour credit

Skills needed to efficiently and effectively search for a job, create professional resumes and career materials, use social media for job search purposes, and job interviewing skills.

BCEN 2030 - Workplace Etiquette and Protocol
1 credit hour credit

Provides students with workplace etiquette skills needed during the job-search process and throughout their careers. Topics will include nonverbal and interpersonal communication skills, table manners, protocol, and other career-related skills.

BCEN 2320 - Document Production
3 credit hours

(BCEN 1310 recommended.) Extension and refinement of fundamental manipulative abilities and keyboarding knowledges; development of production capacity through the completion of increasingly involved problems.

BCEN 2330 - Word Processing Concepts
3 credit hours

(BCEN 2320 recommended.) Familiarization with word processing equipment, implications, and applications in business operations.

BCEN 2340 - Microcomputer Word Processing Applications
3 credit hours

Prerequisite: BCEN 2330. Advanced word processing and computer applications, including formatting and preparation of lengthy documents such as company newsletters and databases.

BCEN 2900 - Entrepreneurship
3 credit hours

Prerequisite: BCEN 1400 recommended. The mechanics and operational skills needed for organizing and operating an enterprise.

BCEN 3010 - Office Management
3 credit hours

Prerequisites: Admission into the College of Business; junior standing. Office organization and functions; layout and equipment; selection, training, and supervision of personnel; office automation; planning, organizing, and controlling office services; cost reduction; work simplification.

BCEN 3510 - Business Communication
3 credit hours

Prerequisite: Junior standing. (Keyboarding skills helpful.) A review of the theory and processes in oral and written business communication. Emphasis on the extensive functions of written and electronic communications.

BCEN 4100 - Family Business
3 credit hours

Prerequisite: MGMT 3610 or permission of instructor. Analysis of issues unique to family enterprises. Issues can include governance, succession, family dynamics, trust, and conflict among others.

BCEN 4200 - Problems in Business and Marketing Education and Entrep
1 to 3 credit hours

Prerequisites: Admission into the College of Business; junior standing; consent of department chair. Individual research, reading analysis, or projects in contemporary problems and issues in a concentrated area of study under the direction of a faculty member. This course may be taken only twice.

BCEN 4240 - Materials and Methods in Basic Business
3 credit hours

Prerequisites: Admission into the College of Business; junior standing. Analysis of objectives, materials, research, and appropriate instructional strategies for developing teaching strategies and delivery systems in basic business courses such as introduction to business, economics, business communication systems, American business/legal systems, business management, and marketing.

BCEN 4250 - Innovations and Problems in Administrative Business Ser
3 credit hours

Prerequisites: Admission into the College of Business; junior standing. (BCEN 2330 recommended.) Instructional strategies in office technology including objectives, testing, audio-visuals, course content, basic programming, and standards.

BCEN 4300 - Professional Meeting, Event, Exhibition, and Convention
3 credit hours

Prerequisite: LSTS 3530. Introduces students to the meetings, events, exhibitions, and conventions (MEEC) industry.  Explores the core issues of the MEEC industry from the fundamentals to the contemporary trends.

BCEN 4340 - Integrated Administrative Technology
3 credit hours

Prerequisites: BCEN 2330; junior standing; admission into the College of Business. Development of necessary skills for administrators of word processing centers. Word processing feasibility, development, and implementation for business using a total information processing concept. Students have the opportunity to develop a thorough knowledge and refine skills using a variety of software applications.

BCEN 4350 - Records Management
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Equipment and systems used for information storage, transmission, and retrieval. Filing, microfilming, tape processing and storage system design, form usage, and other information management functions in the office included.

BCEN 4410 - Managerial Media Presentations
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. (BCEN 2330 recommended.) Skills needed to make business presentations. Emphasis on the communication process, audience analysis, planning, presentation design, delivery, and appropriate hardware and software.

BCEN 4450 - Training Strategies for Business Systems and Technology
3 credit hours

Prerequisite: Junior standing; admission into College of Business. (BCEN 4410 recommended.) Corporate learning specialist activities such as design, development, delivery, and evaluation of learning programs for a business environment. Focuses on adult learning theories with emphasis on professional learning activities related to innovative corporate educational programs.

BCEN 4510 - Business Report Writing
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. (BCEN 3510 recommended.) Nature, general function, and present need of reports in industry. Recognizing, organizing, and investigating problems preparatory to writing reports and construction and writing of distinctive business and technical reports.

BCEN 4520 - Instructional Strategies in Marketing Education
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Techniques of teaching with emphasis on problem-solving and demonstration procedures. Emphasizing teaching-learning evaluation.

BCEN 4570 - Meeting, Event, Exhibition, and Convention (MEEC) Pract
3 credit hours

Completion of all minor required courses (including LSTS 3530 and BCEN 4300). Provides students with practical work experience in the Meeting, Event, Exhibition, and Convention industry.

BCEN 4600 - Organization and Administration of Marketing Education
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Organizing marketing education programs at secondary and postsecondary levels; emphasizes youth organizations, techniques of coordination, and administrative procedures.

BCEN 4620 - Business Plan Development
3 credit hours

Prerequisites: BCEN 2900; MGMT 3650; junior standing; admission into the College of Business. Development of a comprehensive business plan detailing all facets of a proposed venture with an emphasis on using the plan for loan acquisition and venture implementation.

BCEN 4640 - Issues and Trends in Office Management
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. (BCEN 3010 recommended.) Significant research of emerging problems in office management: group dynamics, workplace issues, ethics and diversity information processing, and problem solving.

BCEN 4670 - International Business Communication
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Provides students with a theoretical and practical framework for understanding and conducting effective international business communication. Emphasis on the analysis and development of international business communication processes.

BCEN 4680 - Diversity in the Workplace
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Emphasis on developing skills essential for working effectively with a diverse work force in global and domestic settings, incorporating the value of diversity into organizations, and building multicultural work teams.

BCEN 4710 - History and Foundations of Business and Marketing Educa
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Developments, aims, principles, and present status of business education; organization and evaluation of the business education curriculum; administration and supervision of business education.

BCEN 4810 - Internship Program
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. A supervised program of related work experience. Provides experiential opportunities for the application of the theoretical concepts learned.

BCEN 4850 - Digital Communication for Business
3 credit hours

Prerequisites: BCEN 3510; admission into the College of Business. Offers skills needed to create digital communication for business with emphasis on the writing process, digital tools, planning, design, collaborating, copyright and fair use, and technical aspects of digital writing.

BCEN 4900 - Dimensions in Professional Development
3 credit hours

Prerequisites: Junior standing; admission into the College of Business. Emphasis on job acquisition process, time management, effective listening skills, oral and nonverbal communication competencies, dictation management, and assumption of professional responsibility for participative management activities.

Marketing

MKT 3750 - Supply Chain Management
3 credit hours

(Same as MGMT 3750.) Prerequisites: MGMT 3620 and admission to the College of Business. Design, operations, and control of materials management systems; implementation approaches including behavioral and technical issues; strategic role in independent and dependent demand environments; software systems; customer-supplier relationships. NOTE: Should take with or have completed MGMT 3620.

MKT 3820 - Principles of Marketing
3 credit hours

Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

MKT 3825 - Measuring Marketing Performance
3 credit hours

Prerequisites: MATH 1630 or MATH 1810; MKT 3820; QM 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.

MKT 3830 - Retailing
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.

MKT 3840 - Personal Selling
3 credit hours

Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.

MKT 3850 - Promotion
3 credit hours

Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.

MKT 3855 - Product Management
3 credit hours

Prerequisites: MKT 3820; QM 2610; ACTG 2110, ACTG 2120; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.

MKT 3860 - Purchasing
3 credit hours

Prerequisites: MKT 3820 or approval of instructor, and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.

MKT 3865 - Sports Marketing
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.

MKT 3870 - Principles of Transportation
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.

MKT 3880 - Credit and Price Management
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. Credit and pricing policies, procedures, organization; analysis of credit and pricing information as related to marketing activities; determination of credit limits and price levels; statement analysis; cost and collection procedures.

MKT 3910 - Consumer Behavior
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.

MKT 3920 - Entertainment Marketing
3 credit hours

Prerequisites: MKT 3850; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.

MKT 3930 - Marketing Research
3 credit hours

Prerequisites: MKT 3820;  QM 3620; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

MKT 3950 - Business-to-Business Marketing
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.

MKT 3960 - Marketing Channels Management
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.

MKT 3970 - Cooperative Education
1 to 3 credit hours

Prerequisites: Junior standing and admission into the College of Business. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Career Development Center requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.

MKT 3980 - Cooperative Education
1 to 3 credit hours

Prerequisites: Junior standing and admission into the College of Business. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Career Development Center requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.

MKT 4000 - Professional Preparation in Marketing
2 credit hours

Prerequisite: Admission to the College of Business. Required for graduating marketing students; recommend course completion in the first semester of the senior year. Exposure to professional training in interviewing skills, resume development, professional presentation, personal branding strategy, and personal marketing plan development. Designed to prepare students to successfully enter the job market. Interactive course that introduces graduating students to resume preparation, interviewing skills, and development of a personal brand and marketing plan.

MKT 4710 - International Business
3 credit hours

(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.

MKT 4800 - Sales Management
3 credit hours

Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.

MKT 4810 - Integrated Logistics Management
3 credit hours

(Same as MGMT 4810.) Prerequisite: Admission into the College of Business. The coordination and optimization issues faced by firms in managing the inbound and outbound logistics activities of the firm in order to minimize costs and provide high levels of customer service. Logistics activities covered include transportation management, warehousing, order fulfillment, inventory management, and network design.

MKT 4840 - Study Abroad
3 credit hours

(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.

MKT 4850 - Advanced Selling
3 credit hours

Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.

MKT 4860 - Problems in Retail Management
3 credit hours

Prerequisites: MKT 3830 and admission into the College of Business. Factors governing a successful retail operation including current problems, case studies, and simulation in merchandising, budgeting, and control.

MKT 4870 - Services Marketing
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.

MKT 4880 - Applied Marketing Research
3 credit hours

Prerequisites: MKT 3930 and admission into the College of Business. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.

MKT 4990 - Independent Study
1 to 3 credit hours

Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.

Mission

The Entrepreneurship Program's mission is to provide education about the roles and contributions of entrepreneurs in economic development and job creation and to foster the growth and development of entrepreneurship.

Program objectives Include:

  • Encourage creativity and innovation.
  • Prepare students for successful venture creation and implementation.
  • Provide opportunities for students to gain knowledge required for startup and successful operation.
  • Help students create "real" business plans.
  • Facilitate networking for students to meet and learn from local, regional, and national entrepreneurs.
  • Introduce students to the expertise of Small Business Development Centers.
  • Encourage student participation in national and global entrepreneurship celebrations.
  • Give students opportunities to participate in the Collegiate Entrepreneurs' Organization (CEO).

Resources