• Marketing
    Presenting marketing plans gives students real world experience
  • Marketing
    Monitoring a personal selling exercise allows for instant feedback
  • Marketing
    Marketing majors network
    with
    area employers
    at "Digging Deeper"
  • Marketing
    Mock interviews build confidence in Marketing students

Marketing

When you purchase a product or service and return again and again to that same outlet in search of other products or services, you are living proof that effective marketing works. Marketing is about presentation, but it is more about filling customer needs. Marketing appeals to the senses. It touches the consumer in ways that build confidence, trust, and brand loyalty. Marketing is impression—first, last, and everything in between. The discipline of marketing entails research, problem-solving, communication, and creativity—all to engage and meet the needs of a good friend … the customer.

The Money Moxie

She has moxie and is making money

Barbara Scurry earned a Bachelor of Business Administration degree in marketing a decade ago and to this day says she utilizes the skills of research, prospecting, networking, creating, presenting, and follow-up that she learned at MTSU. With her experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial spirit led her to launch her own company in 2011—The Money Moxie—in which she offers money-management services to senior citizens and busy professionals who are struggling with their daily personal finances. Her company is in the metro-Atlanta area.

Best Career Fair

Three links to the student's future

Every fall semester the Management and Marketing Department sponsors “Digging Deeper,” a networking opportunity for Management, Marketing, and Business Administration majors with 25 to 30 employers who visit MTSU. Every spring, the Business Exchange for Student Talent (BEST) career fair hosts area employers who meet with students majoring in Management, Marketing, or Business Administration. Both events allow students to ask questions, explore career paths, and form mentorships. In fall 2013, the department will establish a chapter of the American Marketing Association (AMA). With more than 30,000 members nationwide, the AMA is the go-to place for marketing resources and networking opportunities. The AMA is a tremendous bridge for students to cross from college to career.

The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include

  • Advertising account manager
  • Consumer behavior specialist
  • E-commerce participant
  • Entertainment marketer
  • Logistics/transportation professional
  • Market researcher
  • Market strategist
  • Nonprofit marketer
  • Personal sales professional
  • Promotions strategist
  • Retail buyer
  • Retail manager
  • Sales manager
  • Sales/marketing representative
  • Sports marketer


Employers of MTSU alumni include

  • American Cellular
  • Automatic Data Processing
  • CalsonicKansei North America
  • Chick-Fil-A Murfreesboro
  • Consolidated Electrical Distributors, Inc.
  • Enterprise
  • Ettain Group
  • Insight Global, Inc.
  • Internal Data Resources
  • Liberty Mutual
  • Modern Woodmen of America
  • Nissan North America
  • Northwestern Mutual Financial Network
  • PepsiCo Foodservice
  • Sherwin-Williams
  • State Farm Insurance
  • Target Stores
  • Tennessee Valley Healthcare System (VA)
  • The Hershey Company
  • Walter Meier Manufacturing

Dr. Michelle Beauchamp
Assistant Professor
michelle.beauchamp@mtsu.edu

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Dr. Michelle Bobbitt
Assistant Professor
michelle.bobbitt@mtsu.edu

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Laura Buckner
Instructor | Coordinator of Internship Program
laura.buckner@mtsu.edu

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Dr. W. Randy Clark
Associate Professor
randy.clark@mtsu.edu

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Dr. Diane Edmondson
Assistant Professor
diane.edmondson@mtsu.edu

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Dr. Troy A. Festervand
Professor
troy.festervand@mtsu.edu

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Dr. Timothy R. Graeff
Professor
tim.graeff@mtsu.edu

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Dr. Katie J. Kemp
Assistant Professor
katie.kemp@mtsu.edu

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Dr. Deanna Kempf
Associate Professor
deanna.kempf@mtsu.edu

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Dr. Melodie R. Phillips
Associate Professor
melodie.phillips@mtsu.edu

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Dr. Don Roy
Professor
don.roy@mtsu.edu

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Dr. Rajesh Srivastava
Associate Professor
raj.srivastava@mtsu.edu

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Dr. Cheryl B. Ward
Associate Professor
cheryl.ward@mtsu.edu

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Dr. William E. Warren
Professor
william.warren@mtsu.edu

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The Department of Management and Marketing offers the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing and also in Management and Business Administration. An interdisciplinary major in Entrepreneurship is offered with the Department of Business Communication and Entrepreneurship.

Undergraduate minors are available in Management and Marketing, and the department participates in interdisciplinary minors in Business Administration, Entrepreneurship, and Leadership Studies.

Graduate students can earn the Master of Business Administration (M.B.A.), with courses offered in management, marketing, business administration, human resources, and operations. An M.B.A. with a concentration in Concrete Industry Management is offered in conjunction with that department. A Certificate in Health Care Management also is available.

The sample schedule below is based on the current undergraduate catalog. It is not a substitute for academic advisement. Contact your advisor if you have any questions about scheduling or about your degree requirements or consult the undergraduate catalog (catalog.mtsu.edu) for a complete list of requirements and electives.

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years. (Refer to the scholarships website for information regarding use of the Lottery Scholarship for the summer term.)

NOTE: Learning Support courses will alter the sequences on this map. Missing milestones could delay your program.

Marketing Academic Map

Department of Management and Marketing
Middle Tennessee State University | Murfreesboro


Suggested Fall/Spring and Summer/Fall/Spring Four-Year Schedule with Business Administration Minor

Click here for printer friendly academic map.

FRESHMAN FALL FRESHMAN SPRING
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
ENGL 1010 (Comm)3  ENGL 1020 (Comm)3 
MATH 1630 or 1810 (Math)3  COMM 2200 (Comm)3 
Nat Sci (Rubric 1)4  Nat Sci (Rubric 2)4
ECON 2410* (Soc/Beh Sci)3  ECON 2420*3 
Elective1  Elective3 
SUBTOTAL14   SUBTOTAL16 
SOPHOMORE FALL SOPHOMORE SPRING
ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA)3  HUM/FA (Rubric 2)3 
HUM/FA (Rubric 1)3  HIST 2010, HIST 2020,or HIST 20303 
HIST 2010, HIST 2020,or HIST 20303  Soc/Beh Sci3 
ACTG 2110*3Prereq: College-level math; ENGL 1010 ACTG 21203Prereq: ACTG 2110
Elective3  QM 2610*3Prereq: MATH 1630 or 1810
SUBTOTAL15  SUBTOTAL15 
*2.25 GPA in these courses for admission to Jones College of Business 2.25 GPA overall required for admission to Jones College of Business
JUNIOR FALL JUNIOR SPRING
MKT 30001  INFS 31003 
QM 36203Prereq: QM 2610 MGMT 36203 Prereq: Junior standing
MGMT 36103  FIN 30103Prereq: Junior standing
BCEN 35103  MKT 3910§3Prereq: MKT 3820
BLAW 34003  MKT 3825§3 
MKT 38203     
SUBTOTAL16  SUBTOTAL15 
SENIOR FALL SENIOR SPRING
MKT 3840§3Prereq: MKT 3820 MKT 4000§2Prereq: See catalog
MKT 4710§3Prereq: MGMT 3610 and MKT 3820 MKT UD elective§3Prereq: See catalog
ECON 32103Prereq: ECON 2410 MKT UD elective§3Prereq: See catalog
MKT 3930§3Prereq: MKT 3820 and QM 3620 MKT 4890§3Prereq: MKT 3910, 3930, and six additional hours of MKT
MKT 3850§3Prereq: MKT 3820 BUAD 4980§3Taken last semester
SUBTOTAL15  SUBTOTAL14 
§Admission required

TOTAL HOURS IN PROGRAM: 120

FRESHMAN FALL FRESHMAN SPRING
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
ENGL 1010 (Comm)3  ENGL 1020 (Comm)3 
MATH 1630 or 1810 (Math)3  COMM 2200 (Comm)3 
Nat Sci (Rubric 1)4  Nat Sci (Rubric 2)4
ECON 2410* (Soc/Beh Sci)3  ECON 2420*3 
Elective1     
SUBTOTAL14  SUBTOTAL13 
FRESHMAN SUMMER
Hum/FA (Rubric 1)3  Hum/FA (Rubric 2)3 
SUBTOTAL3  SUBTOTAL3 
SOPHOMORE FALL SOPHOMORE SPRING
ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA)3  HIST 2010, HIST 2020, or HIST 20303 
HIST 2010, HIST 2020, or HIST 20303  ACTG 21203Prereq: ACTG 2110
ACTG 2110*3Prereq: College-level math; ENGL 1010 QM 2610*3Prereq: MATH 1630 or 1810
Elective3  Elective3 
SUBTOTAL12  SUBTOTAL12 
SOPHOMORE SUMMER
Soc/Beh Sci3  MKT 38203 
SUBTOTAL3  SUBTOTAL3 
*2.25 GPA in these courses for admission to Jones College of Business 2.25 GPA overall required for admission to Jones College of Business
JUNIOR FALL JUNIOR SPRING
MKT 30001  MGMT 36203Prereq: Junior standing
QM 36203Prereq: QM 2610 MKT 3825§3 
MGMT 36103  ECON 32103Prereq: ECON 2410
INFS 31003  MKT 3910§3Prereq: MKT 3820
BLAW 34003     
SUBTOTAL13  SUBTOTAL12 
JUNIOR SUMMER
BCEN 35103  FIN 30103Prereq: Junior standing
SUBTOTAL3  SUBTOTAL3 
SENIOR FALL SENIOR SPRING
MKT 3840§3Prereq: MKT 3820 MKT 4710§3Prereq: MGMT 3610 and MKT 3820
MKT 3850§3Prereq: MKT 3820 MKT 4000§2 
MKT 3930§3Prereq: MKT 3820 and QM 3620 MKT UD elective§3Prereq: See catalog
MKT UD elective§3Prereq: See catalog MKT 4890§3Prereq: MKT 3910, 3930, and six additional hours of MKT
    BUAD 4980§3Taken last semester
SUBTOTAL12  SUBTOTAL14 

TOTAL HOURS IN PROGRAM: 120

Graduation information may be accessed here.

Marketing

MKT 3000 - Marketing as a Profession
1 credit hour
Required for students with 60 hours and a declared marketing major. Recommend course completion in the first semester of the junior year. Discussion of marketing as a profession including possible career paths, day-to-day requirements of marketing professionals, and development of a marketing program of study to fit the student's career path. Includes interaction with marketing professionals through class presentations and discussions.

MKT 3750 - Supply Chain Management
3 credit hours
(Same as MGMT 3750.) Prerequisites: MGMT 3620 and admission to the College of Business. Design, operations, and control of materials management systems; implementation approaches including behavioral and technical issues; strategic role in independent and dependent demand environments; software systems; customer-supplier relationships. NOTE: Should take with or have completed MGMT 3620.

MKT 3820 - Principles of Marketing
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

MKT 3825 - Measuring Marketing Performance
3 credit hours
Prerequisites: MATH 1630 or MATH 1810; MKT 3820; QM 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.

MKT 3830 - Retailing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.

MKT 3840 - Personal Selling
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.

MKT 3850 - Promotion
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.

MKT 3855 - Product Management
3 credit hours
Prerequisites: MKT 3820; QM 2610; ACTG 2110, ACTG 2120; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.

MKT 3860 - Purchasing
3 credit hours
Prerequisites: MKT 3820 or approval of instructor, and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.

MKT 3865 - Sports Marketing
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.

MKT 3870 - Principles of Transportation
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.

MKT 3880 - Credit and Price Management
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Credit and pricing policies, procedures, organization; analysis of credit and pricing information as related to marketing activities; determination of credit limits and price levels; statement analysis; cost and collection procedures.

MKT 3900 - Social Media Marketing and E-Commerce
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.

MKT 3910 - Consumer Behavior
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.

MKT 3920 - Entertainment Marketing
3 credit hours
Prerequisites: MKT 3850; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.

MKT 3930 - Marketing Research
3 credit hours
Prerequisites: MKT 3820;  QM 3620; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

MKT 3950 - Business-to-Business Marketing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.

MKT 3960 - Marketing Channels Management
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.

MKT 3970 - Cooperative Education
1 to 3 credit hours
Prerequisites: Junior standing and admission into the College of Business. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Career Development Center requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.

MKT 3980 - Cooperative Education
1 to 3 credit hours
Prerequisites: Junior standing and admission into the College of Business. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Career Development Center requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.

MKT 4000 - Professional Preparation in Marketing
2 credit hours
Prerequisite: Admission to the College of Business. Required for graduating marketing students; recommend course completion in the first semester of the senior year. Exposure to professional training in interviewing skills, resume development, professional presentation, personal branding strategy, and personal marketing plan development. Designed to prepare students to successfully enter the job market. Interactive course that introduces graduating students to resume preparation, interviewing skills, and development of a personal brand and marketing plan.

MKT 4170 - Applied Promotional Strategy
3 credit hours
Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.

MKT 4710 - International Business
3 credit hours
(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.

MKT 4800 - Sales Management
3 credit hours
Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.

MKT 4810 - Integrated Logistics Management
3 credit hours
(Same as MGMT 4810.) Prerequisite: Admission into the College of Business. The coordination and optimization issues faced by firms in managing the inbound and outbound logistics activities of the firm in order to minimize costs and provide high levels of customer service. Logistics activities covered include transportation management, warehousing, order fulfillment, inventory management, and network design.

MKT 4840 - Study Abroad
3 credit hours
(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.

MKT 4850 - Advanced Selling
3 credit hours
Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.

MKT 4860 - Problems in Retail Management
3 credit hours
Prerequisites: MKT 3830 and admission into the College of Business. Factors governing a successful retail operation including current problems, case studies, and simulation in merchandising, budgeting, and control.

MKT 4870 - Services Marketing
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.

MKT 4880 - Applied Marketing Research
3 credit hours
Prerequisites: MKT 3930 and admission into the College of Business. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.

MKT 4890 - Marketing Management
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3910; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.

MKT 4950 - Marketing Internship
1 to 3 credit hours
Prerequisites: Marketing or Entrepreneurship major; senior standing; an overall grade point average of 2.50; admission into the College of Business. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.

MKT 4990 - Independent Study
1 to 3 credit hours
Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.