Marketing
When you purchase a product or service and return again and again to that same outlet in search of other products or services, you are living proof that effective marketing works. Marketing is about presentation, but it is more about filling customer needs. Marketing appeals to the senses. It touches the consumer in ways that build confidence, trust, and brand loyalty. Marketing is impression—first, last, and everything in between. The discipline of marketing entails research, problem-solving, communication, and creativity—all to engage and meet the needs of a good friend … the customer.
She has moxie and is making money
Barbara Scurry earned a Bachelor of Business Administration degree in marketing a decade ago and to this day says she utilizes the skills of research, prospecting, networking, creating, presenting, and follow-up that she learned at MTSU. With her experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial spirit led her to launch her own company in 2011—The Money Moxie—in which she offers money-management services to senior citizens and busy professionals who are struggling with their daily personal finances. Her company is in the metro-Atlanta area.
Three links to the student's future
Every fall semester the Department of Management sponsors “Digging Deeper,” a networking opportunity for Management, Marketing, and Business Administration majors with 25 to 30 employers who visit MTSU. Every spring, the Business Exchange for Student Talent (BEST) career fair hosts area employers who meet with students majoring in Management, Marketing, or Business Administration. Both events allow students to ask questions, explore career paths, and form mentorships. In fall 2013, the department will establish a chapter of the American Marketing Association (AMA). With more than 30,000 members nationwide, the AMA is the go-to place for marketing resources and networking opportunities. The AMA is a tremendous bridge for students to cross from college to career.
The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include
- Advertising account manager
- Consumer behavior specialist
- E-commerce participant
- Entertainment marketer
- Logistics/transportation professional
- Market researcher
- Market strategist
- Nonprofit marketer
- Personal sales professional
- Promotions strategist
- Retail buyer
- Retail manager
- Sales manager
- Sales/marketing representative
- Sports marketer
Employers of MTSU alumni include
- American Cellular
- Automatic Data Processing
- CalsonicKansei North America
- Chick-Fil-A Murfreesboro
- Consolidated Electrical Distributors, Inc.
- Enterprise
- Ettain Group
- Insight Global, Inc.
- Internal Data Resources
- Liberty Mutual
- Modern Woodmen of America
- Nissan North America
- Northwestern Mutual Financial Network
- PepsiCo Foodservice
- Sherwin-Williams
- State Farm Insurance
- Target Stores
- Tennessee Valley Healthcare System (VA)
- The Hershey Company
- Walter Meier Manufacturing
The Department of Marketing offers the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. A bachelor of science (B.S.) is offered in Business Education.
An undergraduate minor is available in Marketing, and the department participates in interdisciplinary minors in Business Administration, Entrepreneurship, and Leadership Studies.
Graduate students can earn the Master of Business Administration (M.B.A.), with courses offered in management, marketing, business administration, human resources, and operations. An M.B.A. with a concentration in Concrete Industry Management is offered in conjunction with that department. A Certificate in Health Care Management also is available.
Marketing, B.B.A.
Department of Marketing
615-904-8564
Don Roy, program coordinator
Don.Roy@mtsu.edu
A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University. Students interested in careers in sales are encouraged to choose their marketing electives from the following list: MKT 3855, MKT 4800, MKT 4850, MKT 3950, MKT 4950. Students interested in careers in retailing are encouraged to choose their marketing electives from the following list: MKT 3830, MKT 3900, MKT 3920, MKT 3960, MKT 4950. Students interested in careers in promotion are encouraged to choose their marketing electives from the following list: MKT 3855, MKT 3865, MKT 3900, MKT 3920, MKT 4170, MKT 4950. Students interested in careers in business-to-business marketing are encouraged to choose their marketing electives from the following list: MKT 3860, MKT 3870, MKT 3950, MKT 3960, MKT 4810, and MKT 4950.
The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.
Academic Map
Following is a printable, suggested four-year schedule of courses:
Marketing, B.B.A., Academic Map
Degree Requirements
General Education (41 hours)
General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.
The following General Education courses are required for this major:
- MATH 1630 or 1810 (Math)
- ECON 2410 (Soc/Beh Sci and core course)
College of Business Core (36 hours)
All students must complete the College of Business Core.
Major Requirements (27 hours)
- MKT 3825 - Measuring Marketing Performance 3 credit hours
MKT 3825 - Measuring Marketing Performance
3 credit hours
Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
- MKT 3840 - Professional Selling 3 credit hours
MKT 3840 - Professional Selling
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
- MKT 3850 - Promotion 3 credit hours
MKT 3850 - Promotion
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
- MKT 3910 - Consumer Behavior 3 credit hours
MKT 3910 - Consumer Behavior
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
- MKT 3930 - Marketing Research 3 credit hours
MKT 3930 - Marketing Research
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
- MKT 4890 - Marketing Management 3 credit hours (core course)
MKT 4890 - Marketing Management
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3910; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
- MGMT 4710 - International Business 3 credit hours OR
MGMT 4710 - International Business
3 credit hours
(Same as MKT 4710 .) Prerequisites: MGMT 3610; MKT 3820; admission to the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.
- MKT 4710 - International Business 3 credit hours
MKT 4710 - International Business
3 credit hours
(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.
- MKT upper-division electives 6 credit hours
Auxiliary Courses (16 hours)
- MKT 3010 - Professional Preparation in Marketing 3 credit hours
MKT 3010 - Professional Preparation in Marketing
3 credit hours
Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.
- Business electives 6 credit hours
- Electives 7 credit hours
Total hours in program: 120
Curriculum: Marketing
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Freshman
- ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1010 - Expository Writing
3 credit hours
The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.
- ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing
3 credit hours
Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.
- MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (Math)
MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences
3 credit hours
Prerequisites: Two years of high school algebra and a Math Enhanced ACT greater than 25 or MATH 1710. Topics include solving systems of linear equations, Leontief models, linear programming, mathematics of finance, set theory, and probability theory.
- MATH 1810 - Applied Calculus I 3 credit hours (Math)
MATH 1810 - Applied Calculus I
3 credit hours
Prerequisite: MATH Enhanced ACT 19 or greater or MATH 1710. First of a four-course sequence. Introduces mathematical modeling applied to real-world problems. Sets, functions, inverse models, limits, continuity, first and second order model building, single variable differentiation, implicit differentiation, inverse problems (exponential and log models). First and second derivatives used to study the behavior of real-world applications.
- COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
COMM 2200 - Fundamentals of Communication
3 credit hours
Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.
- Natural Sciences (2 prefixes) 8 credit hours
- ECON 2410 - Principles of Economics, Macroeconomics 3 credit hours (Soc/Beh Sci)
ECON 2410 - Principles of Economics, Macroeconomics
3 credit hours
As an aid to understanding modern economic society: economic concepts of national income and its fluctuations, inflation, unemployment, role of the banking system, monetary and fiscal policies, and international topics.
- ECON 2420 - Principles of Economics, Microeconomics 3 credit hours *
ECON 2420 - Principles of Economics, Microeconomics
3 credit hours
As an aid to understanding modern economic society: economic concepts of consumer and firm behavior; the pricing of goods, services, and productive factors; international topics; and an overview of the American economy.
- Elective(s) 4 credit hours
Subtotal: 30 Hours
Sophomore
- ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA)
ENGL 2020 - Themes in Literature and Culture
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.
- ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA
ENGL 2030 - The Experience of Literature
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.
- HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
HUM 2610 - Foreign Literature in Translation
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.
- Humanities and/or Fine Arts (2 prefixes) 6 credit hours
- Social/Behavioral Sciences 3 credit hours
- ACTG 2110 - Principles of Accounting I 3 credit hours *
ACTG 2110 - Principles of Accounting I
3 credit hours
Prerequisites: A college-level math course; ENGL 1010; sophomore standing. Financial accounting for proprietorships and partnerships with emphasis on the accounting cycle for service and merchandising organizations. Additional topics include accounting for receivables; inventories; property, plant, and equipment; and current liabilities. (Not open to students with credit in ACTG 3000.)
- ACTG 2120 - Principles of Accounting II 3 credit hours
ACTG 2120 - Principles of Accounting II
3 credit hours
Prerequisite: ACTG 2110. A continuation of financial accounting concepts with emphasis on debt and equity structures, the statement of cash flows, and ratio analysis. Managerial accounting topics include job, standard- and activity-based costing, cost/volume/profit (CVP) analysis, and budgeting. (Not open to students with credit in ACTG 2125 or ACTG 3000.) [Same as TBR Community Colleges ACCT 1020.]
- BIA 2610 - Statistical Methods 3 credit hours *
BIA 2610 - Statistical Methods
3 credit hours
Prerequisite: MATH 1630 or MATH 1810. The application of collecting, summarizing, and analyzing data to make business decisions. Topics include measures of central tendency, variation, probability theory, point and interval estimation, correlation and regression. Computer applications emphasized.
- Elective 3 credit hours
Choose 6 hours from:
- HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2010 - Survey of United States History I
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.
- HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2020 - Survey of United States History II
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.
- HIST 2030 - Tennessee History 3 credit hours
HIST 2030 - Tennessee History
3 credit hours
The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.
Subtotal: 30 Hours
Junior
BUS 3000 - Dale Carnegie Communications and Human Relations Seminar
3 credit hours
Prerequisites: Junior standing and major in the Jones College of Business. Uses the proven content and design of a Dale Carnegie seminar which includes lecture, in-class activities, case studies, reflective exercises, and role-play experiences. Helps students develop self confidence and leadership ability, strengthen ability to relate to and motivate others, enhance ability to communicate effectively, reduce stress, and present a positive attitude.
- INFS 3100 - Principles of Management Information Systems 3 credit hours
INFS 3100 - Principles of Management Information Systems
3 credit hours
Prerequisite: Junior standing. The role of information technology in organizations.
- MGMT 3610 - Principles of Management 3 credit hours
MGMT 3610 - Principles of Management
3 credit hours
Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.
- BLAW 3400 - Legal Environment of Business 3 credit hours
BLAW 3400 - Legal Environment of Business
3 credit hours
Prerequisite: Junior standing. Legal rights and potential liabilities of business persons. Presentation of the dynamic nature of law in responding to the changing social, ethical, political, regulatory, and international environment. Includes the development and nature of the legal system; business crimes; the law of torts and product liability; constitutional limitations on regulatory powers; legislative, judicial, and administrative control of business activity through the laws of business organizations, securities regulations, antitrust laws, employment laws, labor and safety laws, and consumer protection.
- FIN 3010 - Business Finance 3 credit hours
FIN 3010 - Business Finance
3 credit hours
Prerequisite: Junior standing. Theory of corporate finance, emphasizing wealth creation, valuation, risk, capital budgeting, and cost of capital.
- MKT 3010 - Professional Preparation in Marketing 3 credit hours
MKT 3010 - Professional Preparation in Marketing
3 credit hours
Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.
- MKT 3820 - Principles of Marketing 3 credit hours
MKT 3820 - Principles of Marketing
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
- MKT 3825 - Measuring Marketing Performance 3 credit hours §
MKT 3825 - Measuring Marketing Performance
3 credit hours
Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
- MKT 3910 - Consumer Behavior 3 credit hours §
MKT 3910 - Consumer Behavior
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
- BIA 3620 - Introduction to Business Analytics 3 credit hours AND
BIA 3620 - Introduction to Business Analytics
3 credit hours
Prerequisites: BIA 2610 or equivalent, junior standing. Corequisite: BIA 3621. Introduction to the concepts and application of data analytics in business. Spreadsheet software and associated analytic tools will be utilized to visualize, model, and analyze business data using a hands-on-approach.
- BIA 3621 - Introduction to Business Analytics Lab 0 credit hours
BIA 3621 - Introduction to Business Analytics Lab
0 credit hours
Prerequisite: BIA 2610; corequisite: BIA 3620.
Subtotal: 30 Hours
Senior
- MKT 3840 - Professional Selling 3 credit hours §
MKT 3840 - Professional Selling
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
- MKT 3850 - Promotion 3 credit hours §
MKT 3850 - Promotion
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
- MKT 3930 - Marketing Research 3 credit hours §
MKT 3930 - Marketing Research
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
- MKT 4710 - International Business 3 credit hours §
MKT 4710 - International Business
3 credit hours
(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.
- MKT 4890 - Marketing Management 3 credit hours §
MKT 4890 - Marketing Management
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3910; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
- MKT upper-division electives 6 credit hours §
- Business electives 6 credit hours
- BUAD 4980 - Strategic Management 3 credit hours
BUAD 4980 - Strategic Management
3 credit hours
Prerequisites: Admission into the College of Business; must be taken after completion of the business requirements and in the semester in which the student graduates. Development of top management perspective with emphasis on policy and strategy formulation and evaluation through the demonstration of competence in handling multifunctional business problems. Transfer credit not allowed; must be taken in residence.
Subtotal: 30 Hours
NOTE:
*A 2.25 GPA in these courses is required for admission to the Jones College of Business.
§Admission required
Laura Buckner
Coordinator of Marketing Internship Program | Instructor
laura.buckner@mtsu.edu
Dr. W. Randy Clark
Associate Professor
randy.clark@mtsu.edu
Dr. Diane Edmondson
Associate Professor
diane.edmondson@mtsu.edu
Dr. Troy A. Festervand
Professor
troy.festervand@mtsu.edu
Dr. Timothy R. Graeff
Director, MTSU Office of Consumer Research | Professor
Tim.Graeff@mtsu.edu
Dr. Katie J. Kemp
Assistant Professor
katie.kemp@mtsu.edu
Dr. Deanna Kempf
Associate Professor
deanna.kempf@mtsu.edu
Dr. Lucy M. Matthews
Assistant Professor
Lucy.Matthews@mtsu.edu
Dr. Melodie R. Phillips
Associate Professor
melodie.phillips@mtsu.edu
Dr. Don Roy
Professor
don.roy@mtsu.edu
Dr. Rajesh Srivastava
Associate Professor
raj.srivastava@mtsu.edu
Dr. Cheryl B. Ward
Associate Professor
cheryl.ward@mtsu.edu
Dr. William E. Warren
Professor
william.warren@mtsu.edu
Marketing
3 credit hours
Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.
3 credit hours
Prerequisite: ENTR 2900. Applied study of marketing skills necessary to create a new business venture. Students will gain experience completing various marketing tasks that are important to new business startups.
3 credit hours
(Same as MGMT 3750.) Prerequisites: MGMT 3620 and admission to the College of Business. Design, operations, and control of materials management systems; implementation approaches including behavioral and technical issues; strategic role in independent and dependent demand environments; software systems; customer-supplier relationships. NOTE: Should take with or have completed MGMT 3620.
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
3 credit hours
Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
3 credit hours
Prerequisites: MKT 3820; BIA 2610; ACTG 2110, ACTG 2120; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.
3 credit hours
Prerequisites: MKT 3820 or approval of instructor, and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
3 credit hours
Prerequisites: MKT 3820; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.
3 credit hours
Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.
3 credit hours
Prerequisite: MKT 3820. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.
3 credit hours
(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.
3 credit hours
Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.
3 credit hours
(Same as MGMT 4810.) Prerequisite: Admission into the College of Business. The coordination and optimization issues faced by firms in managing the inbound and outbound logistics activities of the firm in order to minimize costs and provide high levels of customer service. Logistics activities covered include transportation management, warehousing, order fulfillment, inventory management, and network design.
3 credit hours
(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.
3 credit hours
Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.
3 credit hours
Prerequisites: MKT 3930 and admission into the College of Business. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3910; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
1 to 3 credit hours
Prerequisites: Marketing or Entrepreneurship major; senior standing; an overall grade point average of 2.50; admission into the College of Business. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.
1 to 3 credit hours
Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.
Contact and Student Information
Don Roy
don.roy@mtsu.edu
Phone | 615-904-8564
Room | N107, BAS
Lower Division Students, 0-60 hours
Amber Bollinger
Amber.Bollinger@mtsu.edu
615-898-2327 | BAS N245
Jillian Jacobson
Jillian.Jacobson@mtsu.edu
615-898-5294 | BAS N239
Kerri French-Nelson
Kerri.French.Nelson@mtsu.edu
BAS N232
Emily Yttri
Emily.Yttri@mtsu.edu
BAS N241
Upper Division Students, 61+ hours
Paula Calahan
Paula.Calahan@mtsu.edu
615-898-2328 | BAS N243
Amie Donahue
Amie.Donahue@mtsu.edu
615-494-7644 | BAS N2240
Brandie Freeman
Brandie.Freeman@mtsu.edu
615-898-5183 | BAS N244
Travis Tipton
Travis.Tipton@mtsu.edu
615-898-2363 | BAS N246
Gretchen Leming
Gretchen.Leming@mtsu.edu
615-898-5463 | BAS N230B
Department of Marketing
Middle Tennessee State University
MTSU Box 75
1301 East Main Street
Murfreesboro, TN 37132