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Marketing
When you purchase a product or service and return again and again to that same outlet in search of other products or services, you are living proof that effective marketing works. Marketing is about presentation, but it is more about filling customer needs. Marketing appeals to the senses. It touches the consumer in ways that build confidence, trust, and brand loyalty. Marketing is impression—first, last, and everything in between. The discipline of marketing entails research, problem-solving, communication, and creativity—all to engage and meet the needs of a good friend … the customer.
She has moxie and is making money
Barbara Scurry earned a Bachelor of Business Administration degree in marketing a decade ago and to this day says she utilizes the skills of research, prospecting, networking, creating, presenting, and follow-up that she learned at MTSU. With her experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial spirit led her to launch her own company in 2011—The Money Moxie—in which she offers money-management services to senior citizens and busy professionals who are struggling with their daily personal finances. Her company is in the metro-Atlanta area.
Three links to the student's future
Every fall semester the Management and Marketing Department sponsors “Digging Deeper,” a networking opportunity for Management, Marketing, and Business Administration majors with 25 to 30 employers who visit MTSU. Every spring, the Business Exchange for Student Talent (BEST) career fair hosts area employers who meet with students majoring in Management, Marketing, or Business Administration. Both events allow students to ask questions, explore career paths, and form mentorships. In fall 2013, the department will establish a chapter of the American Marketing Association (AMA). With more than 30,000 members nationwide, the AMA is the go-to place for marketing resources and networking opportunities. The AMA is a tremendous bridge for students to cross from college to career.
The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include
- Advertising account manager
- Consumer behavior specialist
- E-commerce participant
- Entertainment marketer
- Logistics/transportation professional
- Market researcher
- Market strategist
- Nonprofit marketer
- Personal sales professional
- Promotions strategist
- Retail buyer
- Retail manager
- Sales manager
- Sales/marketing representative
- Sports marketer
Employers of MTSU alumni include
- American Cellular
- Automatic Data Processing
- CalsonicKansei North America
- Chick-Fil-A Murfreesboro
- Consolidated Electrical Distributors, Inc.
- Enterprise
- Ettain Group
- Insight Global, Inc.
- Internal Data Resources
- Liberty Mutual
- Modern Woodmen of America
- Nissan North America
- Northwestern Mutual Financial Network
- PepsiCo Foodservice
- Sherwin-Williams
- State Farm Insurance
- Target Stores
- Tennessee Valley Healthcare System (VA)
- The Hershey Company
- Walter Meier Manufacturing
Dr. Michelle Beauchamp
Assistant Professor
michelle.beauchamp@mtsu.edu
Dr. Michelle Bobbitt
Assistant Professor
michelle.bobbitt@mtsu.edu
Laura Buckner
Instructor | Coordinator of Internship Program
laura.buckner@mtsu.edu
Dr. W. Randy Clark
Associate Professor
randy.clark@mtsu.edu
Dr. Diane Edmondson
Assistant Professor
diane.edmondson@mtsu.edu
Dr. Troy A. Festervand
Professor
troy.festervand@mtsu.edu
Dr. Timothy R. Graeff
Professor
tim.graeff@mtsu.edu
Dr. Katie J. Kemp
Assistant Professor
katie.kemp@mtsu.edu
Dr. Deanna Kempf
Associate Professor
deanna.kempf@mtsu.edu
Dr. Melodie R. Phillips
Associate Professor
melodie.phillips@mtsu.edu
Dr. Don Roy
Professor
don.roy@mtsu.edu
Dr. Rajesh Srivastava
Associate Professor
raj.srivastava@mtsu.edu
Dr. Cheryl B. Ward
Associate Professor
cheryl.ward@mtsu.edu
Dr. William E. Warren
Professor
william.warren@mtsu.edu
The Department of Management and Marketing offers the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing and also in Management and Business Administration. An interdisciplinary major in Entrepreneurship is offered with the Department of Business Communication and Entrepreneurship.
Undergraduate minors are available in Management and Marketing, and the department participates in interdisciplinary minors in Business Administration, Entrepreneurship, and Leadership Studies.
Graduate students can earn the Master of Business Administration (M.B.A.), with courses offered in management, marketing, business administration, human resources, and operations. An M.B.A. with a concentration in Concrete Industry Management is offered in conjunction with that department. A Certificate in Health Care Management also is available.The sample schedule below is based on the current undergraduate catalog. It is not a substitute for academic advisement. Contact your advisor if you have any questions about scheduling or about your degree requirements or consult the undergraduate catalog (catalog.mtsu.edu) for a complete list of requirements and electives.
You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years. (Refer to the scholarships website for information regarding use of the Lottery Scholarship for the summer term.)
NOTE: Learning Support courses will alter the sequences on this map. Missing milestones could delay your program.
Marketing Academic Map
Department of Management and Marketing
Middle Tennessee State University | Murfreesboro
Suggested Fall/Spring and Summer/Fall/Spring Four-Year Schedule with Business Administration Minor
Click here for printer friendly academic map.
| FRESHMAN FALL | FRESHMAN SPRING | |||||
|---|---|---|---|---|---|---|
| Course | Hours | Milestones/Notes | Course | Hours | Milestones/Notes | |
| ENGL 1010 (Comm) | 3 | ENGL 1020 (Comm) | 3 | |||
| MATH 1630 or 1810 (Math) | 3 | COMM 2200 (Comm) | 3 | |||
| Nat Sci (Rubric 1) | 4 | Nat Sci (Rubric 2) | 4 | |||
| ECON 2410* (Soc/Beh Sci) | 3 | ECON 2420* | 3 | |||
| Elective | 1 | Elective | 3 | |||
| SUBTOTAL | 14 | SUBTOTAL | 16 | |||
| SOPHOMORE FALL | SOPHOMORE SPRING | |||||
|---|---|---|---|---|---|---|
| ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA) | 3 | HUM/FA (Rubric 2) | 3 | |||
| HUM/FA (Rubric 1) | 3 | HIST 2010, HIST 2020,or HIST 2030 | 3 | |||
| HIST 2010, HIST 2020,or HIST 2030 | 3 | Soc/Beh Sci | 3 | |||
| ACTG 2110* | 3 | Prereq: College-level math; ENGL 1010 | ACTG 2120 | 3 | Prereq: ACTG 2110 | |
| Elective | 3 | QM 2610* | 3 | Prereq: MATH 1630 or 1810 | ||
| SUBTOTAL | 15 | SUBTOTAL | 15 | |||
| *2.25 GPA in these courses for admission to Jones College of Business | 2.25 GPA overall required for admission to Jones College of Business | |||||
| JUNIOR FALL | JUNIOR SPRING | |||||
|---|---|---|---|---|---|---|
| MKT 3000 | 1 | INFS 3100 | 3 | |||
| QM 3620 | 3 | Prereq: QM 2610 | MGMT 3620 | 3 | Prereq: Junior standing | |
| MGMT 3610 | 3 | FIN 3010 | 3 | Prereq: Junior standing | ||
| BCEN 3510 | 3 | MKT 3910§ | 3 | Prereq: MKT 3820 | ||
| BLAW 3400 | 3 | MKT 3825§ | 3 | |||
| MKT 3820 | 3 | |||||
| SUBTOTAL | 16 | SUBTOTAL | 15 | |||
| SENIOR FALL | SENIOR SPRING | |||||
|---|---|---|---|---|---|---|
| MKT 3840§ | 3 | Prereq: MKT 3820 | MKT 4000§ | 2 | Prereq: See catalog | |
| MKT 4710§ | 3 | Prereq: MGMT 3610 and MKT 3820 | MKT UD elective§ | 3 | Prereq: See catalog | |
| ECON 3210 | 3 | Prereq: ECON 2410 | MKT UD elective§ | 3 | Prereq: See catalog | |
| MKT 3930§ | 3 | Prereq: MKT 3820 and QM 3620 | MKT 4890§ | 3 | Prereq: MKT 3910, 3930, and six additional hours of MKT | |
| MKT 3850§ | 3 | Prereq: MKT 3820 | BUAD 4980§ | 3 | Taken last semester | |
| SUBTOTAL | 15 | SUBTOTAL | 14 | |||
| §Admission required | ||||||
TOTAL HOURS IN PROGRAM: 120
| FRESHMAN FALL | FRESHMAN SPRING | |||||
|---|---|---|---|---|---|---|
| Course | Hours | Milestones/Notes | Course | Hours | Milestones/Notes | |
| ENGL 1010 (Comm) | 3 | ENGL 1020 (Comm) | 3 | |||
| MATH 1630 or 1810 (Math) | 3 | COMM 2200 (Comm) | 3 | |||
| Nat Sci (Rubric 1) | 4 | Nat Sci (Rubric 2) | 4 | |||
| ECON 2410* (Soc/Beh Sci) | 3 | ECON 2420* | 3 | |||
| Elective | 1 | |||||
| SUBTOTAL | 14 | SUBTOTAL | 13 | |||
| FRESHMAN SUMMER | ||||||
|---|---|---|---|---|---|---|
| Hum/FA (Rubric 1) | 3 | Hum/FA (Rubric 2) | 3 | |||
| SUBTOTAL | 3 | SUBTOTAL | 3 | |||
| SOPHOMORE FALL | SOPHOMORE SPRING | |||||
|---|---|---|---|---|---|---|
| ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA) | 3 | HIST 2010, HIST 2020, or HIST 2030 | 3 | |||
| HIST 2010, HIST 2020, or HIST 2030 | 3 | ACTG 2120 | 3 | Prereq: ACTG 2110 | ||
| ACTG 2110* | 3 | Prereq: College-level math; ENGL 1010 | QM 2610* | 3 | Prereq: MATH 1630 or 1810 | |
| Elective | 3 | Elective | 3 | |||
| SUBTOTAL | 12 | SUBTOTAL | 12 | |||
| SOPHOMORE SUMMER | ||||||
|---|---|---|---|---|---|---|
| Soc/Beh Sci | 3 | MKT 3820 | 3 | |||
| SUBTOTAL | 3 | SUBTOTAL | 3 | |||
| *2.25 GPA in these courses for admission to Jones College of Business | 2.25 GPA overall required for admission to Jones College of Business | |||||
| JUNIOR FALL | JUNIOR SPRING | |||||
|---|---|---|---|---|---|---|
| MKT 3000 | 1 | MGMT 3620 | 3 | Prereq: Junior standing | ||
| QM 3620 | 3 | Prereq: QM 2610 | MKT 3825§ | 3 | ||
| MGMT 3610 | 3 | ECON 3210 | 3 | Prereq: ECON 2410 | ||
| INFS 3100 | 3 | MKT 3910§ | 3 | Prereq: MKT 3820 | ||
| BLAW 3400 | 3 | |||||
| SUBTOTAL | 13 | SUBTOTAL | 12 | |||
| JUNIOR SUMMER | ||||||
|---|---|---|---|---|---|---|
| BCEN 3510 | 3 | FIN 3010 | 3 | Prereq: Junior standing | ||
| SUBTOTAL | 3 | SUBTOTAL | 3 | |||
| SENIOR FALL | SENIOR SPRING | |||||
|---|---|---|---|---|---|---|
| MKT 3840§ | 3 | Prereq: MKT 3820 | MKT 4710§ | 3 | Prereq: MGMT 3610 and MKT 3820 | |
| MKT 3850§ | 3 | Prereq: MKT 3820 | MKT 4000§ | 2 | ||
| MKT 3930§ | 3 | Prereq: MKT 3820 and QM 3620 | MKT UD elective§ | 3 | Prereq: See catalog | |
| MKT UD elective§ | 3 | Prereq: See catalog | MKT 4890§ | 3 | Prereq: MKT 3910, 3930, and six additional hours of MKT | |
| BUAD 4980§ | 3 | Taken last semester | ||||
| SUBTOTAL | 12 | SUBTOTAL | 14 | |||
TOTAL HOURS IN PROGRAM: 120
Graduation information may be accessed here.
Marketing
1 credit hour
Required for students with 60 hours and a declared marketing major. Recommend course completion in the first semester of the junior year. Discussion of marketing as a profession including possible career paths, day-to-day requirements of marketing professionals, and development of a marketing program of study to fit the student's career path. Includes interaction with marketing professionals through class presentations and discussions.
3 credit hours
(Same as MGMT 3750.) Prerequisites: MGMT 3620 and admission to the College of Business. Design, operations, and control of materials management systems; implementation approaches including behavioral and technical issues; strategic role in independent and dependent demand environments; software systems; customer-supplier relationships. NOTE: Should take with or have completed MGMT 3620.
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
3 credit hours
Prerequisites: MATH 1630 or MATH 1810; MKT 3820; QM 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
3 credit hours
Prerequisites: MKT 3820; QM 2610; ACTG 2110, ACTG 2120; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.
3 credit hours
Prerequisites: MKT 3820 or approval of instructor, and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Credit and pricing policies, procedures, organization; analysis of credit and pricing information as related to marketing activities; determination of credit limits and price levels; statement analysis; cost and collection procedures.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
3 credit hours
Prerequisites: MKT 3850; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.
3 credit hours
Prerequisites: MKT 3820; QM 3620; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.
1 to 3 credit hours
Prerequisites: Junior standing and admission into the College of Business. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Career Development Center requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.
1 to 3 credit hours
Prerequisites: Junior standing and admission into the College of Business. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Career Development Center requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.
2 credit hours
Prerequisite: Admission to the College of Business. Required for graduating marketing students; recommend course completion in the first semester of the senior year. Exposure to professional training in interviewing skills, resume development, professional presentation, personal branding strategy, and personal marketing plan development. Designed to prepare students to successfully enter the job market. Interactive course that introduces graduating students to resume preparation, interviewing skills, and development of a personal brand and marketing plan.
3 credit hours
Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.
3 credit hours
(Same as MGMT 4710.) Prerequisites: MGMT 3610; MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.
3 credit hours
Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.
3 credit hours
(Same as MGMT 4810.) Prerequisite: Admission into the College of Business. The coordination and optimization issues faced by firms in managing the inbound and outbound logistics activities of the firm in order to minimize costs and provide high levels of customer service. Logistics activities covered include transportation management, warehousing, order fulfillment, inventory management, and network design.
3 credit hours
(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.
3 credit hours
Prerequisites: MKT 3820; MKT 3840; admission into the College of Business. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.
3 credit hours
Prerequisites: MKT 3830 and admission into the College of Business. Factors governing a successful retail operation including current problems, case studies, and simulation in merchandising, budgeting, and control.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.
3 credit hours
Prerequisites: MKT 3930 and admission into the College of Business. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3910; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
1 to 3 credit hours
Prerequisites: Marketing or Entrepreneurship major; senior standing; an overall grade point average of 2.50; admission into the College of Business. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.
1 to 3 credit hours
Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.
Contact and Student Information
615-898-2736
Department of Management and Marketing
Middle Tennessee State University
MTSU Box 75
1301 East Main Street
Murfreesboro, TN 37132
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