• Media Management
    Journalism educators consider changes brought by the digital age
  • Media Management
    Much of the action during a production is behind the scenes
  • Media Management
    Learning how to visualize and plan is key to media management
  • Media Management
    Cara Hill, who is studying media management, shows her Blue Raider spirit

Media Management

The real action in the media business is behind the “seen.” Students choosing the media management program, part of the Electronic Media Communication concentration, study the art, craft, and business of behind-the-scenes careers in television, radio, film, and new media. Not only does the program give students the opportunity to learn the ropes of managing media businesses such as TV, radio, and new media, but also the art of production management. Media management covers programming, sales, marketing, and production. Internships with professional media operations give students additional opportunities to round out their educations with real-world experiences.

Innovative media center contributes to convergence

Innovative media center contributes to convergence

MTSU's new Center for Innovation in Media is a pioneering space designed as an outlet for student media and state-of-the-art instruction. The lab space is designed to co-mingle students working in various media to promote collaboration, coordination of content, and convergence of different forms of media. It also serves as the hub for student-run television station MT10HD; two FM radio stations, student-operated WMTS and Murfreesboro's public radio WMOT; Sidelines newspaper; and the MT Records label. Included are:  “the egg,” with rows of iMacs with programs for design, video, and audio and print editing; a “smart classroom,” enhanced by robotics and computer technology; and three fully-equipped high definition TV studios, one with five robotic cameras, a coved green-screen hard cyclorama, and virtual set technology.

Pareigis began in radio, now runs record label

Pareigis began in radio, now runs record label

MTSU's Mass Communication graduate Larry Pareigis turned his career in radio to records as president/owner of Nine North Records/Turnpike. Pareigis started radio work at age 14 in Savannah, Ga., with stops at Nashville, Albuquerque, Sacramento and San Francisco. He won a Gavin program director of the year award along the way. After radio, he made a brief stop at ALMO Sounds, then ran promotions at some point for each label under Sony's Nashville umbrella. He broke acts such as Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, and Miranda Lambert. Pareigis founded Nine North Records in 2007 as Nashville’s first “virtual” record label, providing promotion and marketing services to country artists.

Students choosing to study media management (sometimes referred to as electronic media management) follow a program that combines the business and creative aspects of electronic media for “behind-the-scenes” areas of broadcast stations and cable systems from programming to advertising and sales. Examples of career possibilities include

  • Media company management
  • Production company management
  • Television management
  • Radio management
  • Programming director
  • New media management
  • On-air promotions manager
  • Online promotions manager
  • Media marketing
  • Media sales
  • Video production management
  • Film production management
  • New media production management
  • Television sales
  • Radio sales


Employers of MTSU alumni include

  • CBS
  • CNN
  • Sirius XM Radio
  • Sinclair Broadcast Group
  • Cumulus Media
  • Titans Radio
  • WNPT-TV
  • WKRN-TV
  • WTVF-TV
  • WSMV-TV
  • WZTV-TV
  • Gemini Production Group

Dr. Roger Heinrich
Professor
roger.heinrich@mtsu.edu

Phone | 615-904-8565
Office | Room 263, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 58, Murfreesboro, TN 37132

Specialties
Broadcast journalism & broadcast

Degree Information
Ph.D., University of Tennessee, TN (2001)
M.A., Arizona State University, AZ (1996)
B.A., Arizona State University, AZ (1992)
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Dr. Robert Kalwinsky
Professor
robert.kalwinsky@mtsu.edu

Phone | 615-904-8366
Office | Room 261, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 58, Murfreesboro, TN 37132

Specialties
Digital communication
Film and health communication

Degree Information
Ph.D., University of Iowa (2001)
M.A., San Diego State University, CA (1993)
B.A., Temple University, PA (1974)
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Dr. Mary Nichols
Professor
mary.nichols@mtsu.edu

Phone | 615-898-5677
Office | Room 203, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 58, Murfreesboro, TN 37132

Specialties
Electronic media production
Media aesthetics
Media law

Degree Information
Ph.D., University of North Carolina, Chapel Hill (1994)
M.S., Clarion University, PA (1983)
B.S., Clarion University, PA (1982)
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Dr. Dennis Oneal
Professor
dennis.oneal@mtsu.edu

Phone | 615-898-2105
Office | Room 205, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 287, Murfreesboro, TN 37132

Specialties
Electronic media management
Media law

Degree Information
Ph.D., University of Southern Mississippi (1979)
M.A., University of Arkansas, Fayetteville (1972)
B.S., Southern Illinois University, Carbndle IL (1966)
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Billy Pittard
Department Chair
billy.pittard@mtsu.edu

Phone | 615-898-5867
Office | Room 250, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 51, Murfreesboro, TN 37132

Specialties
Educational film
Film
Interactive media
TV

Degree Information
B.S., Middle Tennessee State University (1978)
 
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Dr. Robert Pondillo
Professor
bob.pondillo@mtsu.edu

Phone | 615-904-8465
Office | Room 216, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 58, Murfreesboro, TN 37132

Specialties
Broadcast journalism
Electronic meda journalism
Media history

Degree Information
Ph.D., University of Wisconsin, Madison (2003)
M.A., University of Wisconsin, Milwaukee (1998)
B.S.C., Ohio University, Athens (1973)
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The Department of Electronic Media Communication offers the Bachelor of Science (B.S.) degree with a major in Mass Communication in the following concentrations:

  • Animation
  • Electronic Media Communication, which includes three specialties:
    • Electronic Media Production (video and film production)
    • Electronic Media Journalism (multimedia journalism)
    • Electronic Media Management (media management)
  • New Media Communication
  • Photography

Undergraduate or graduate students outside the College of Mass Communication may choose to minor in Mass Communication or may request approval for a minor in a specific program of study in the college.

A Master of Science (M.S.) degree is available in Mass Communication.

An academic map is a suggested four-year schedule of courses based on degree requirements in the undergraduate catalog. This sample schedule serves as a general guideline to help build a full schedule each term. Milestones, courses, and special requirements necessary for timely progress to complete a major are designated to keep you on track to graduate in four years. Missing milestones could delay your program. 

This map based on the 2013-2014 undergraduate catalog is not a substitute for academic advisement - contact your advisor if you have any questions about scheduling or about your degree requirements. Also see the current undergraduate catalog (catalog.mtsu.edu) for a complete list of requirements and electives.Note: Requirements are continually under revision, and there is no guarantee they will not be changed or revoked; contact the department and/or program area for current information. 

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years (see below). NOTE: Learning Support courses will alter the sequences on this map.

Mass Communication–Electronic Media Communication (Electronic Media Management) Academic Map

Department of Electronic Media Communication
Middle Tennessee State University | Murfreesboro


Suggested Fall/Spring and Summer/Fall/Spring Four-Year Schedule

Refer to www.mtsu.edu/scholarships/ for information regarding use of the Lottery Scholarship for the summer term.

Click here for printer friendly academic map.

FRESHMAN FALL FRESHMAN SPRING
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
HIST 2010, HIST 2020, or HIST 20303  HIST 2010, HIST 2020, or HIST 20303 
Hum/FA (Rubric 1)3  Hum/FA (Rubric 2)3 
EMC 10203  EMC 3020, EMC 3060, or JOUR 21703
ENGL 1010 (Comm)3  Soc/Beh Sci (Rubric 1)3 
MATH (Math)3  ENGL 1020 (Comm)3 
SUBTOTAL15  SUBTOTAL15 
SOPHOMORE FALL SOPHOMORE SPRING
EMC 24103  EMC 31203 
ENGL 2020, ENGL 2030 or HUM 2610 (Hum/FA3  EMC elective3 
Nat Sci (Rubric 1)4  Nat Sci (Rubric 2)4 
Soc/Beh Sci (Rubric 2)3  Elective3 
COMM 2200 (Comm)3  Minor course3 
SUBTOTAL16  SUBTOTAL16File candidacy form
JUNIOR FALL JUNIOR SPRING
EMC 30303  EMC 40103 
Minor course3  JOUR 4250 or EMC 42503 
Elective3  Minor course3 
Elective3  Elective3 
Elective3  Elective3 
SUBTOTAL15File Upper Division Form SUBTOTAL15 
SENIOR FALL SENIOR SPRING
EMC 31103  EMC 44303 
EMC 41403  EMC elective3 
Minor course3  Minor course3 
Minor course3  Elective3 
Elective3  Elective1 
SUBTOTAL15  SUBTOTAL13 

TOTAL HOURS IN PROGRAM: 120

FRESHMAN SUMMER
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
MATH (Math)3  EMC 3020, EMC 3060, or JOUR 27103 
SUBTOTAL3  SUBTOTAL3 
FRESHMAN FALL FRESHMAN SPRING
HIST 2010, HIST 2020, or HIST 20303  HIST 2010, HIST 2020, or HIST 20303 
ENGL 1010 (Comm)3  Hum/FA (Rubric 2)3 
EMC 10203  Soc/Beh Sci (Rubric 1)3 
Hum/FA (Rubric 1)3  ENGL 1020 (Comm03 
SUBTOTAL12  SUBTOTAL12 
SOPHOMORE SUMMER
EMC 24103  Elective3 
SUBTOTAL3  SUBTOTAL3 
SOPHOMORE FALL SOPHOMORE SPRING
ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA)3  EMC 31203 
Nat Sci (Rubric 1)4  EMC elective3 
Soc/Beh Sci (Rubric 2)3  Nat Sci (Rubric 2)4 
COMM 2200 (Comm)3  Minor course3 
SUBTOTAL13  SUBTOTAL13File candidacy form
JUNIOR SUMMER
Elective3  Elective3 
SUBTOTAL3  SUBTOTAL3 
JUNIOR FALL JUNIOR SPRING
EMC 30303  EMC 40103 
Minor course3  JOUR 4250 or EMC 42503 
Elective3  Minor course3 
Elective3  Elective3 
Elective3  Elective1 
SUBTOTAL15File upper-division Form SUBTOTAL13 
SENIOR FALL SENIOR SPRING
EMC 31103  EMC 44303 
EMC 41403  EMC elective3 
Minor course3  Minor course3 
Minor course3  Elective3 
SUBTOTAL12  SUBTOTAL12 

TOTAL HOURS IN PROGRAM: 120

Graduation information may be accessed at www.mtsu.edu/records/grad.php.

Electronic Media Communication

EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

EMC 1050 - Basic Digital Photography and Imaging
3 credit hours
(Same as PHOT 1050.)Introduces digitally based still photography; principles, methods, theory, and practice for non-photography majors. Emphasis placed on the digital single lens reflex (D-SLR) camera. Explores exposure, metering, focus, depth of field, lenses, basic lighting, design elements, and composition. Basic principles of digital photographic capture discussed. Students responsible for providing a digital single lens reflex (D-SLR) camera.Three-hour lecture plus up to three-hour lab per week.

EMC 1300 - Animation and the Illusion of Motion
3 credit hours
Introduces traditional techniques and history of animation. Explores production from planning to execution. Topics include history, story, storyboarding, timing, 2D animation techniques, and stop-motion animation techniques.Three-hour lecture plus up to three-lab per week.

EMC 2030 - Visual Journalism Production
3 credit hours
Prerequisites: EMC/JOUR 1020 and permission of department.Students shown how to gather information with words and pictures for the field of visual journalism by completing photojournalism assignments, producing images with still and video cameras, writing cutlines and voiceovers for images, producing images, using computer software to edit images and sound, and creating presentations for print and online media.Three-hour lecture plus up to three-hour lab per week.  

EMC 2132 - Introduction to Video Journalism
3 credit hours
Essential production techniques and applied technical skills necessary to arrange, shoot, edit, and produce a television news story in the field. All facets of electronic media news field production covered including camera work, lighting, audio, and editing. 

EMC 2410 - Introduction to Electronic Media
3 credit hours
Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of electronic media.

EMC 2500 - Survey of New Media Communication
3 credit hours
Developing systems and methods of new media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new media.

EMC 3000 - Introduction to Motion Pictures
3 credit hours
(Same as JOUR 3000.) Prerequisite: Upper-division standing.The development and role of motion pictures in America, including the history of films and filmmakers, the influence of film on American culture, and film criticism.

EMC 3020 - Writing for the Electronic Media
3 credit hours
Techniques of creating and writing for electronic media, including radio, television, and computer-generated programming for cable systems and studio production. Consideration of program design and technical limitations of media production for specific formats. Emphasis on readability of copy, writing style, time constraints, editing, and the integration of sound with graphic images or visual information.

EMC 3030 - Electronic Media Advertising
3 credit hours
Prerequisite: EMC 2410.Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

EMC 3040 - Motion Graphics I
3 credit hours
Prerequisites: Admission to candidacy and EMC 1050 or permission of instructor.Two-dimensional computer-generated graphics for television. Emphasis on the aesthetics and techniques for operating systems for character and graphics generation. Develop skills in the successful compositing of these graphics with live action and videotape sequences.Three-hour lecture plus up to three-hour lab per week.

EMC 3060 - Writing for Digital Media
3 credit hours
Prerequisite: JOUR 1020/EMC 1020.Fundamental principles of writing interactively for specific audiences. Encourages students to explore content development; looks at creation of meaning in the new media while providing skills in content.

EMC 3110 - Radio Station Operations
3 credit hours
Prerequisites: EMC 2410; instructor approval.Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction. Laboratory required.Three-hour lecture plus up to three-hour lab per week.

EMC 3120 - Sight, Sound, and Motion
3 credit hours
Prerequisites: EMC 1020; writing competency; or admission to RI candidacy.Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

EMC 3130 - Introduction to Field Video Production
3 credit hours
Prerequisite: EMC 1020 or permission of department.Technical, operational, and creative basics of single camera production. Focuses on skills used in producing, directing, and production management. Incorporates equipment applications including videography, lighting, field audio, and video editing.Three-hour lecture plus up to three-hour lab per week.

EMC 3131 - Introduction to Studio Video Production
3 credit hours
Prerequisites: EMC 1020, ENGL 1010, ENGL 1020, and EMC 2410 or EMC 2500.Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout.Three-hour lecture plus up to three-hour lab per week.  

EMC 3140 - Multi-Camera Directing and Producing
3 credit hours
Prerequisites: Admission to candidacy; EMC 3131.Focuses on the duties and responsibilities of the television studio director. Emphasis on actual production and directing of video material. Laboratory required.Three-hour lecture plus up to three-hour lab per week.  

EMC 3150 - Single-Camera Directing and Producing
3 credit hours
Prerequisites: Admission to candidacy; EMC 3130.Techniques of video field production. On-location shooting of features and mini-documentaries; editing techniques, coverage, lighting, sound, and graphics. Laboratory required.Three-hour lecture plus up to three-hour lab per week.  

EMC 3200 - Still Digital Imaging
3 credit hours
(Same as PHOT 3200.) Prerequisites: Admission to candidacy; PHOT 2050 and instructor approval; must have some working knowledge of the Macintosh computer system.Computerization of traditional film images and use of digital cameras allows student to use different software programs to manipulate photographic images. Ethics and law discussed along with techniques and hands-on analysis of this new medium.Three-hour lecture plus up to three-hour lab per week.  

EMC 3210 - New Media Video Applications
3 credit hours
Prerequisites: EMC 2030, EMC 3120, EMC 3130, EMC 3131, EMC 3200.Digital video production for the Web, cell phones, and other new media venues. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create digital productions that reflect these concepts. Laboratory required.Lecture/lab with three to six hours per week.

EMC 3300 - Introduction to Digital Animation
3 credit hours
Prerequisite: ART 1610 or ART 1620 or permission of instructor.Two- and three-dimensional computer data and animation. Emphasis on the aesthetics and techniques for building, lighting, assigning surface attributes, and rendering of three-dimensional models to be used in designing and producing three-dimensional computer-generated animations. Includes a broad survey of the process and techniques involved with creating electronic media quality three-dimensional animations and techniques and aesthetics incorporated into traditional methods of animations for contrast and comparison.Three-hour lecture plus up to three-hour lab per week.  

EMC 3310 - Intermediate Digital Animation
3 credit hours
Prerequisites: Admission to candidacy; EMC 3300.Continuation of 3300 for the development of two- and three-dimensional computer data and animation. Further understanding of aesthetics and techniques for building, lighting, assigning surface attributes, and rendering of three-dimensional models, to be used in designing and producing three-dimensional computer-generated animations. Introduction to the creation and modification of customized lighting models and the development of customized surface and bump-mapped textures as well as the techniques involved in the compositing of live-action videotape, sound, and computer-generated images.Three-hour lecture plus up to three-hour lab per week.  

EMC 3320 - Introduction to Digital Compositing
3 credit hours
Prerequisites: ART 1610 and CSCI 1150History, techniques, and applications of compositing in the areas of film, video, and multimedia production. Broad survey of process and techniques involved with creating composites. Techniques and aesthetics incorporated into traditional methods of compositing for contrast and comparison. Frequent review and discussion of current work from industry will occur in the form of videotape and DVD presentations. Three-hour lecture plus up to three-hour lab per week.  

EMC 3410 - Electronic Media News Writing
3 credit hours
Prerequisite: Admission to candidacy.Stresses reporting, writing, and presenting radio news. The history, philosophy, and regulation of electronic media news. Laboratory required.Three-hour lecture plus up to three-hour lab per week.  

EMC 3420 - Freelance Video Production
3 credit hours
Prerequisites: Admission to candidacy, EMC 3130, EMC 3131, EMC 3140 or EMC 3150.Focuses on the techniques and business applications of freelance video and video publication. Emphasis on writing, program design and objectives, planning and producing television materials.Three-hour lecture plus up to three-hour lab per week.  

EMC 3460 - Media and Messages
3 credit hours
Communication situations, communication needs analysis, and the application of media in solving communication problems. Involves theoretical and practical application of mass communication theories.

EMC 3500 - Electronic Media News Reporting and Producing
3 credit hours
Prerequisites: Admission to candidacy; EMC 3410.Theory and practice in the gathering, editing, and writing of news for electronic media. Attention given to on-the-air presentation. Laboratory required.Three-hour lecture plus up to three-hour lab per week.  

EMC 3510 - Mass Media and American Culture
3 credit hours
(Same as JOUR 3510.) Prerequisite: Upper-division standing.Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

EMC 3570 - Broadcast Announcing and Performance
3 credit hours
Prerequisite: Admission to candidacy.Responsibilities and skills required of the individual performer in preparing, announcing, and narrating of various types of materials for television and radio.Three-hour lecture plus up to three-hour lab per week.  

EMC 3580 - Broadcast Practicum
1 to 3 credit hours
Prerequisites: Admission to candidacy; junior standing; permission of instructor.Practical experience in an on-campus mass communication setting within the College of Mass Communication. A minimum of 75 hours of work will be required for each hour of credit. Note: Total university credit for practicum and internship courses cannot exceed 6 credits.

EMC 3650 - Free Expression, Mass Media, and the American Public
3 credit hours
(Same as JOUR 3650/RIM 3650.)A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

EMC 3740 - Advanced Electronic Media News Reporting and Producing
3 credit hours
Prerequisites: Admission to candidacy; EMC 3410 and EMC 3500.Theory and practice of television journalism, including use of electronic news-gathering equipment, evaluating and processing news for broadcast, and delivery of television news. Laboratory required.Three-hour lecture plus up to three-hour lab per week.  

EMC 4000 - Broadcast Internship
1 to 3 credit hours
Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.

EMC 4010 - Electronic Media Sales
3 credit hours
Prerequisite: EMC 3410.Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

EMC 4020 - Advanced Scriptwriting
3 credit hours
Prerequisites: EMC 1020; writing competency; EMC 3020 or permission of instructor.Scriptwriting guidelines, character development, plot design, and creation of storylines for contemporary television genre programs. Writing of original scripts conforming to the genre taught required. Topics will vary by offering. May be repeated for up to 9 hours credit for different topics.

EMC 4040 - Motion Graphics II
3 credit hours
Prerequisite: EMC 3040.Advanced principles and processes of designing non-moving graphics as well as motion graphics for video production, broadcast television, and the Internet. Emphasizes freedom of expression while respecting diversity of media audiences.Thee-hour lecture plus up to three-hour lab per week.

EMC 4060 - Photojournalism
3 credit hours
(Same as PHOT 4060.) Prerequisites: Admission to candidacy; PHOT 3120 and PHOT 3810; EMC 3200/PHOT 3200; or consent of instructor.Principles and practices of photography, including documentary, news and feature portraiture, photo stories and essays, and photo layout. Emphasis on newspaper assignments, participation in campus publications, portfolio editing and production, and internship preparation. Laboratory required.Three-hour lecture plus up to three-hour lab per week.  

EMC 4130 - Advanced Production Editing
3 credit hours
Prerequisites: Admission to candidacy; EMC 3130, EMC 3140, or EMC 3150.Methods of editing for narrative and non-narrative forms of media along with theory. Hands-on exercises, in class and one external editing project (experiential) for a client incorporate editing techniques, color correction, motion, filters, text, and audio editing for video.Three-hour lecture plus up to three-hour lab per week.  

EMC 4140 - Electronic Media Programming
3 credit hours
Prerequisite: EMC 2410.Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

EMC 4150 - Video Series Production
3 credit hours
Prerequisites: Admission to candidacy; .EMC 3140 or permission of instructor.Preparation and development of scripted and unscripted video programming; principles and aesthetics of production and directing.Three-hour lecture plus up to three-hour lab per week  

EMC 4210 - Mass Communication and Society
3 credit hours
(Same as JOUR 4210.) Prerequisite: Junior standing.Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research.

EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

EMC 4300 - Advanced Digital Animation I
3 credit hours
Prerequisites: Admission to candidacy; EMC 3310.Continuation of 3310 for the development of two- and three-dimensional computer data and animation. Further understanding of the aesthetics and techniques for visually communicating information for television journalism, advertising, and entertainment. Serves as a final classroom laboratory in preparation for the required internship and offers greater understanding of complete animation production and more complex methods for the integration of composited computer-generated images with live-action videotape and sound.Three-hour lecture plus up to three-hour lab per week.

EMC 4310 - Advanced Digital Animation II
3 credit hours
Prerequisite: EMC 4300Continuation of the development of three-dimensional computer data and animation. Further understanding of the aesthetics and techniques for visually communicating information for television, advertising, film, video games, visualization, and other entertainment. Serves as preparation for the required senior capstone courses and offers greater understanding of complete character animation production, principles, and foundation.Three-hour lecture plus up to three-hour lab per week.

EMC 4400 - Animation Seminar I
3 credit hours
Prerequisites: Senior standing; EMC 4300.Part one of two senior capstone courses for digital animation students. Students will create an original short animated film from preproduction to production. Heavy emphasis placed on story. Instruction on career planning and self-promotion also covered. Team taught. Three-hour lecture plus up to three-hour lab per week.

EMC 4410 - Animation Seminar II
3 credit hours
Prerequisite: EMC 4400Part two of team-taught senior capstone courses for digital animation students. Students continue work on original short animated film and see it through to completion. At the end of the course, students submit completed films to various film and animation festivals around the world. Additional instruction on career planning and self-promotion covered.Three-hour lecture plus up to three-hour lab per week.

EMC 4430 - Electronic Media Management
3 credit hours
Prerequisite: EMC 2410.An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

EMC 4460 - Digital Communication Applications
3 to 6 credit hours
Prerequisite: EMC 3060 or permission of instructor.Solving communication problems through digital communication applications. Involves working with outside clients, forming media companies, and the production of mediated materials. May be repeated for a total of 6 credit hours.Three-hour lecture plus up to three-hour lab per week.  

EMC 4500 - International Cinema
3 credit hours
Explores how culture and the contours of history influence filmmaking. Illustrates how foreign filmmakers both emulate and challenge mainstream U.S. fare.

EMC 4610 - Visual Communication for the Print Media
3 credit hours
Increases visual literacy; provides knowledge of our visual heritage, seeks to enrich the judgment of those responsible for making decisions about the use and display of photographs for publication. Also includes photographic processes and handling of pictures for publication among particular audiences.

EMC 4660 - Scientific Approaches to Media
3 credit hours
(Same as JOUR 4660.) Prerequisite: Junior standing.Provides a critical overview off the historical, intellectual, and  theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

EMC 4790 - Global News and World Media Cultures
3 credit hours
(Same as JOUR 4790.) Prerequisite: Junior standing.Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

EMC 4800 - Seminar in Media Issues
3 credit hours
(Same as JOUR 4800.) Prerequisite: Junior standing.Examination and critical evaluation of issues relevant to the operation and functions of mass media including their relationships to each other and to government, advertisers, consumers, and other "publics." Can repeat for 6 hours with different topic.

EMC 4810 - Global Comparative Media Systems
3 credit hours
(Same as JOUR 4810.) Prerequisites: JOUR 4790/EMC 4790  or permission of instructor and junior standing.A close comparative study of chosen media systems in regions of the world. Examines print, broadcast, entertainment, and new media in Western and Eastern Europe, Asia and the Pacific Rim Region, the Middle East, Africa, and the Americas. Media interactions with an influence on the geographic, demographic, linguistic, cultural, economic, and political structures of countries.

EMC 4820 - Race, Gender, and Class in Media
3 credit hours
(Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

EMC 4850 - Ethics and Mass Communication
3 credit hours
(Same as JOUR 4850.) Prerequisite: Junior standing.Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

EMC 4900 - Independent Study in Mass Communication
1 to 3 credit hours
(Same as JOUR 4900.) Prerequisite: Admission to candidacy.Provides opportunities for individually designed problems, work experiences, or research projects related to the development of professional competencies in a major field of study. Requires approval of instructor.

EMC 4910 - Advanced Seminar-Digital Imaging
3 credit hours
Prerequisites: Admission to candidacy; permission of department only. Practical experience in the conceptualization, pre-production preparation, and production of digital imaging materials. Integration of theory and skills from other EMC/RIM courses. Advanced compositing techniques, particle generation, and advanced modeling techniques are probable topics. Can be repeated with different topics; topics will vary by semester offering. Three-hour lecture plus up to three-hour lab per week.  

EMC 4920 - Advanced Seminar-Electronic Media Journalism
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.Practical experience in the conceptualization, preparation, and production of a specific news program format. Integration of theory and skills from other EMC/RIM courses. Documentary, political analysis, sports, and newscasting are probable topics. Topics will vary by semester offering. Can be repeated with different topics.Three-hour lecture plus up to three-hour lab per week.  

EMC 4930 - Advanced Seminar-Electronic Media Management
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.Practical experience in the conceptualization, preparation, and management of a specific program format. Integration of theory and skills from other EMC/RIM courses. Programming, station operations, and sales are probable topics. Topics will vary by semester offering. Can be repeated with different topics.Three-hour lecture plus up to three-hour lab per week.  

EMC 4940 - Advanced Seminar-Electronic Media Production
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.Practical experience in the conceptualization, pre-production preparation, and production of a specific program format. Integration of theory and skills from other EMC/RIM courses. Sports, music, drama, and editing are probable topics. Topics will vary by semester offering. Can be repeated with different topics. Can be repeated for 9 credit hours with different topics.Three-hour lecture plus up to three-hour lab per week.