Marketing, B.B.A.

Marketing

Gain an understanding of the true meaning of value: The value of the product and of the person or brand that delivers the product.

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Marketing, B.B.A.

Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills needed to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology.

The Bachelor of Business Administration is offered through the Jones College of Business at MTSU. Students can pursue a generalized approach to marketing or specialize in two distinct concentrations: Marketing, Digital Marketing Concentration, B.B.A. or Marketing, Professional Selling Concentration, B.B.A.

Careers
Requirements
Faculty
Information
Careers
Requirements
Faculty
Information

News Briefs

She has moxie and is making money

She has moxie and is making money

Barbara Scurry earned a Bachelor of Business Administration degree in marketing a decade ago and to this day says she utilizes the skills of research, prospecting, networking, creating, presenting, and follow-up that she learned at MTSU. With her experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial spirit led her to launch her own company in 2011 — The Money Moxie — in which she offers money-management services to senior citizens and busy professionals who are struggling with their daily personal finances. Her company is in the metro-Atlanta area.

Be ready to compete

Be ready to compete

Many Marketing classes, activities, and events help students prepare for a career. BEST (Business Exchange for Student Talent) combines speed networking with a career fair to connect students with over 50 employers. The Professional Preparation in Marketing class helps students focus on their own brand — investigating careers, meeting professionals at business mixers, hearing speakers, building LinkedIn profiles, and practicing interviewing. The Business Communication course addresses one of the most vital elements of any profession: the ability to communicate information effectively. Students learn to communicate in concise, professional, appropriate ways — a skill employers seek. Gaining real-world experience is supported by coordinators who help students find internships. Internship Fairs allow students to make high-payoff contacts with area businesses.

News Briefs

She has moxie and is making money

Barbara Scurry earned a Bachelor of Business Administration degree in marketing a decade ago and to this day says she utilizes the skills of research, prospecting, networking, creating, presenting, and follow-up that she learned at MTSU. With her experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial spirit led her to launch her own company in 2011 — The Money Moxie — in which she offers money-management services to senior citizens and busy professionals who are struggling with their daily personal finances. Her company is in the metro-Atlanta area.

Be ready to compete

Many Marketing classes, activities, and events help students prepare for a career. BEST (Business Exchange for Student Talent) combines speed networking with a career fair to connect students with over 50 employers. The Professional Preparation in Marketing class helps students focus on their own brand — investigating careers, meeting professionals at business mixers, hearing speakers, building LinkedIn profiles, and practicing interviewing. The Business Communication course addresses one of the most vital elements of any profession: the ability to communicate information effectively. Students learn to communicate in concise, professional, appropriate ways — a skill employers seek. Gaining real-world experience is supported by coordinators who help students find internships. Internship Fairs allow students to make high-payoff contacts with area businesses.

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CAREERS

The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include:

  • Entertainment marketer
  • Market researcher
  • Nonprofit marketer
  • Promotions strategist
  • Retail buyer or manager
  • Marketing representative
  • Social media marketing coordinator
  • Sports marketer

Employers of MTSU alumni include:

  • Bridgestone
  • Dell Technologies
  • Dollar General
  • Enterprise
  • Insight Global, Inc.
  • Jackson Financial
  • Liberty Mutual
  • State Farm Insurance
  • Titan Web Marketing Solutions

REQUIREMENTS

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FACULTY

INFORMATION

Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology.

Highlights:

  • Marketing B.B.A. graduates have an average starting salary of $55,000.
  • Annual Business Exchange for Student Talent career fair connects students with area employers.
  • Travel, study abroad, networking, experiential learning, and job opportunities are available to students.
  • Jones College is one of the top 1.5% of business schools in the world.
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