Gain organization skills, design marketing strategies, media economic understanding, and tools utilized in media productions.
Media Management, B.S.
Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are skilled teachers whose backgrounds include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students are encouraged to become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students are also encouraged to complete internships at the department's many internship partners. Interns not only learn "on the job" but also begin to establish themselves in the industry.
The Media Management degree offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program builds upon a foundation of media history and theory with practical studies and experiences in media business. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students are challenged to manage an aspect of an actual media operation in the senior capstone course and to prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers. Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.
If you live in one of these states: MS; you may be able to attend MTSU at in-state rates under the Academic Common Market program.
Students choosing to study media management follow a program that combines the business and creative aspects of the industry for “behind-the-scenes” careers in media. Examples of career possibilities include
- Film production management
- Media company management
- Media marketing
- Media sales
- New media management
- New media production management
- On-air promotions manager
- Online promotions manager
- Production company management
- Programming director
- Radio management
- Radio sales
- Television management
- Television sales
- Video production management
Employers of MTSU alumni include
- Cumulus Media
- DIY Networks
- Gemini Production Group
- Ingram Content Group
- Midwest Communications
- Oryx Nashville
- Sinclair Broadcast Group
- Sirius XM Radio
- Titans Radio
Students may choose from five Bachelor of Science (B.S.) degrees in the Department of Media Arts.
- B.S. in Animation
- B.S. in Interactive Media
- B.S. in Media Management
- B.S. in Photography
- B.S. in Video and Film Production
For complete curriculum details, click on the REQUIREMENTS tab above.
Students may minor in any program that is not under the same degree as their major. Animation majors are required to have an Art minor.
A Master of Science (M.S.) degree is available in Media and Communication.
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