Media Management, B.S.

Media Management

Gain organization skills, design marketing strategies, media economic understanding, and tools utilized in media productions.

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Media Management, B.S.

Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are skilled teachers whose backgrounds include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students are encouraged to become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students are also encouraged to complete internships at the department's many internship partners. Interns not only learn "on the job" but also begin to establish themselves in the industry.

The Media Management degree offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program builds upon a foundation of media history and theory with practical studies and experiences in media business. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students are challenged to manage an aspect of an actual media operation in the senior capstone course and to prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers. Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.

If you live in one of these states: MS SC; you may be able to attend MTSU at in-state rates under the Academic Common Market program.

Careers
Requirements
Faculty
Information
Careers
Requirements
Faculty
Information

News Briefs

Reputation management replaces traditional advertising

Reputation management replaces traditional advertising

Justin Styll graduated from MTSU in 2002 after studying Electronic Media Management. He spent the next 13 years working in radio sales for many of Nashville's top-rated talk stations. Having to move with an ever-changing market place, he found his niche in sports talk and moved from 99.7 WTN to 104.5 The Zone to 102.5 The Game as talent and ownership groups changed. Early in 2014, Styll walked away from the corporate radio world to do his own thing and started Tall Boy Marketing, an ad agency that took on traditional media buying and marketing but also embraced the social media and digital aspects of advertising and focused on food and beverage clients. Styll says, "To quote Gary Vaynerchuk, ‘we're in the middle of the biggest advertising revolution since the invention of the printing press. Advertising has become day-trading attention.'" Following this philosophy of buying underpriced attention, Styll's team now works with over 30 restaurants and bars on various projects. "There was a time when buying an ad on the radio could drive business and do very well for clients. Today, 85% of people research online where they are going to eat. Our clients needed us to make sure they looked good online before driving new business to the locations. Our business has completely changed from traditional media buys to reputation management and digital media marketing." Along with Styll, Tall Boy Marketing has four other full-time employees, three of whom attended MTSU. The name Tall Boy is a play on the fact that Styll himself is 6'8" and likes the idea of "marketing that stands out."

Pareigis began in radio, now runs record label

Pareigis began in radio, now runs record label

MTSU's Mass Communication graduate Larry Pareigis turned his career in radio to records as president/owner of Nine North Records/Turnpike. Pareigis started radio work at age 14 in Savannah, Ga., with stops at Nashville, Albuquerque, Sacramento and San Francisco. He won a Gavin program director of the year award along the way. After radio, he made a brief stop at ALMO Sounds, then ran promotions at some point for each label under Sony's Nashville umbrella. He broke acts such as Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, and Miranda Lambert. Pareigis founded Nine North Records in 2007 as Nashville's first "virtual" record label, providing promotion and marketing services to country artists.

News Briefs

Reputation management replaces traditional advertising

Justin Styll graduated from MTSU in 2002 after studying Electronic Media Management. He spent the next 13 years working in radio sales for many of Nashville's top-rated talk stations. Having to move with an ever-changing market place, he found his niche in sports talk and moved from 99.7 WTN to 104.5 The Zone to 102.5 The Game as talent and ownership groups changed. Early in 2014, Styll walked away from the corporate radio world to do his own thing and started Tall Boy Marketing, an ad agency that took on traditional media buying and marketing but also embraced the social media and digital aspects of advertising and focused on food and beverage clients. Styll says, "To quote Gary Vaynerchuk, ‘we're in the middle of the biggest advertising revolution since the invention of the printing press. Advertising has become day-trading attention.'" Following this philosophy of buying underpriced attention, Styll's team now works with over 30 restaurants and bars on various projects. "There was a time when buying an ad on the radio could drive business and do very well for clients. Today, 85% of people research online where they are going to eat. Our clients needed us to make sure they looked good online before driving new business to the locations. Our business has completely changed from traditional media buys to reputation management and digital media marketing." Along with Styll, Tall Boy Marketing has four other full-time employees, three of whom attended MTSU. The name Tall Boy is a play on the fact that Styll himself is 6'8" and likes the idea of "marketing that stands out."

Pareigis began in radio, now runs record label

MTSU's Mass Communication graduate Larry Pareigis turned his career in radio to records as president/owner of Nine North Records/Turnpike. Pareigis started radio work at age 14 in Savannah, Ga., with stops at Nashville, Albuquerque, Sacramento and San Francisco. He won a Gavin program director of the year award along the way. After radio, he made a brief stop at ALMO Sounds, then ran promotions at some point for each label under Sony's Nashville umbrella. He broke acts such as Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, and Miranda Lambert. Pareigis founded Nine North Records in 2007 as Nashville's first "virtual" record label, providing promotion and marketing services to country artists.

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CAREERS

Students choosing to study media management follow a program that combines the business and creative aspects of the industry for “behind-the-scenes” careers in media. Examples of career possibilities include

  • Film production management
  • Media company management
  • Media marketing
  • Media sales
  • New media management
  • New media production management
  • On-air promotions manager
  • Online promotions manager
  • Production company management
  • Programming director
  • Radio management
  • Radio sales
  • Television management
  • Television sales
  • Video production management

Employers of MTSU alumni include

  • CBS
  • CNN
  • Cumulus Media
  • Disney
  • DIY Networks
  • Gemini Production Group
  • Ingram Content Group
  • Midwest Communications
  • Oryx Nashville
  • Sinclair Broadcast Group
  • Sirius XM Radio
  • Titans Radio
  • WKRN-TV
  • WNPT-TV
  • WSMV-TV
  • WTVF-TV
  • WZTV-TV

REQUIREMENTS

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FACULTY

INFORMATION

Students may choose from five Bachelor of Science (B.S.) degrees in the Department of Media Arts.

For complete curriculum details, click on the REQUIREMENTS tab above. 

Students may minor in any program that is not under the same degree as their major. Animation majors are required to have an Art minor.

Master of Science (M.S.) degree is available in Media and Communication.

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