Marketing
Gain an understanding of the true meaning of value: The value of the product and of the person or brand that delivers the product.
Marketing, B.B.A.
Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills needed to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Marketing B.B.A. students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology.
The Bachelor of Business Administration is offered through the Jones College of Business at MTSU. Students can pursue a generalized approach to marketing or specialize in two distinct concentrations: Marketing, Digital Marketing Concentration, B.B.A. or Marketing, Professional Selling Concentration, B.B.A.
News Briefs
MTSU students visit Tanger Outlets Nashville for inside look at retail marketing
Middle Tennessee State University marketing students recently visited Tanger Outlets Nashville, not to get a jump-start on their summer wardrobes, but to get an insider view of retail marketing from working professionals.[ Read More ]
MTSU neuromarketing class uses AI software to track consumer behavior
Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced technological changes in the growing field, which is why she introduced new software using artificial intelligence, better known as AI, to her neuromarketing class to improve students’ collection and analysis of buyer behavior.[ Read More ]
News Briefs
MTSU students visit Tanger Outlets Nashville for inside look at retail marketing
Middle Tennessee State University marketing students recently visited Tanger Outlets Nashville, not to get a jump-start on their summer wardrobes, but to get an insider view of retail marketing from working professionals.[ Read More ]
MTSU neuromarketing class uses AI software to track consumer behavior
Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced technological changes in the growing field, which is why she introduced new software using artificial intelligence, better known as AI, to her neuromarketing class to improve students’ collection and analysis of buyer behavior.[ Read More ]
Marketing, B.B.A.
The Marketing B.B.A. program at MTSU provides the foundation for students to successfully pursue many different career paths. Some of the roles include:
- Digital Marketing Specialist
- Entertainment Marketer
- Marketing Researcher
- Non-profit Marketer
- Promotions Strategist
- Retail Buyer
- Retail Manager
- Marketing Representative
- Sales Manager
- Social Media Marketing Coordinator
- Sports Marketer
Employers hiring Marketing alumni include:
- Bridgestone
- Dell Technologies
- Dollar General
- Enterprise
- Insight Global, Inc.
- Jackson Financial
- Liberty Mutual
- State Farm
- Titan Web Marketing Solutions
MTSU’s Career Development Center
MTSU offers a comprehensive Career Development Center that serves students throughout the full student experience and beyond. They collaborate with faculty and staff to equip students with the tools to be marketable to the world of work and continuing education.
Students can schedule an appointment or check online resources and job boards at mtsu.edu/career.
Students can find current internship opportunities by talking to faculty and visiting the University job and internship board called Handshake.
Wondering what you can do with your major? Check out our What Can I Do with A Major In guides.
Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology.
Highlights:
- Marketing B.B.A. graduates have an average starting salary of $55,000.
- Annual Business Exchange for Student Talent career fair connects students with area employers.
- Travel, study abroad, networking, experiential learning, and job opportunities are available to students.
- Jones College is one of the top 1.5% of business schools in the world.
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