MTSU Branding
MTSU Brand
At Middle Tennessee State University, our brand is more than a logo, a color, or a slogan–it’s a promise. It reflects our values of integrity, academic excellence, and engagement, and it communications our commitment to shaping True Blue futures built on determination, hard work, and the power of an MTSU education.
If you have any questions, please contact Domeda Duncan, senior director for marketing, at 615-494-7800.
University Logos
MTSU’s logo is one of the most visible and recognizable elements of our identity.
Colors
MTSU’s official color palette creates a consistent and recognizable visual identity across all University communications.
Primary Colors
MTSU True Blue is our dominant color and should be featured prominently in all designs. Supporting primary color, Midnight Murphy, provides balance, contrast, and flexibility.
Use primary colors as the starting point for all designs before introducing secondary or complementary colors.
MTSU True Blue
PMS 300 M
C:100 M:42 Y:0 K:0
R:0 G:123 B:195
HEX# 007BC3
Midnight Murphy
PMS Black M
C:75 M:68 Y:67 K:90
R:52 G:54 B:54
HEX# 343636
Secondary Colors
Always use secondary colors in combination with the primary palette–never alone. Secondary colors should play a supporting role; MTSU True Blue must remain the dominant brand color.
Floyd Gray
PMS Cool Gray 6 M
C:0 M:0 Y:0 K:43
R:166 G:168 B:170
HEX# A6A8AA
Raider Navy
PMS 648 M
C:100 M:42 Y:0 K:50
R:0 G:71 B:118
HEX# 004776
Complementary Colors
Use complementary colors sparingly–as emphasis or highlights, or supporting elements. They work best for charts, infographics, secondary graphics, or subtle backgrounds that let MTSU True Blue remain dominant.
Bolt Beige
PMS 7499 M
C:0 M:6 Y:26 K:6
R:241 G:223 B:184
HEX# F1DFB8
Heritage Stone
PMS 406 M
C:31 M:27 Y:43 K:0
R:173 G:163 B:138
HEX# ADA38A
Buchanan Ivy
PMS 558 M
C:37 M:2 Y:42 K:0
R:161 G:200 B:160
HEX# A1C8A0
Legacy Brick
PMS 486 M
C:13 M:52 Y:50 K:0
R:206 G:144 B:125
HEX# D98D79
Typography
Using approved typography ensures a clear and consistent brand experience across print and digital materials.
These fonts can be added to your Adobe apps and local apps on your computer by accessing Adobe Fonts through Adobe Creative Cloud. This Adobe Help Center article can guide you through the process.
Typeface–Primary
Proxima Nova
(Adobe font)
Typeface–Secondary
Solitas Serif
(Adobe font)
Typeface–Accent
Relation
(Adobe font)
Brand Guide
Our Brand Guide helps units within the University understand our visual identity and brand message so that we may present ourselves consistently. It provides a way for units within the University to enjoy the benefits of marketing under the MTSU brand and offers visual tools to help MTSU stand out from competitor institutions.