Dr. Elizabeth A. Whalen

Program Coordinator & Assistant Professor

Dr. Elizabeth A. Whalen
(615) 494-8648
Room 208, Alumni Memorial Gym (AMG)
MTSU Box 96, Murfreesboro, TN 37132

Degree Information

  • PHD, University of Houston (2018)
  • MS, University of Houston (2012)
  • BA, University of Pittsburgh (2009)

Areas of Expertise

Teaching:

  • Strategic Management
  • Service Operations
  • Consumer Behavior / Marketing
  • Lodging & Accommodations 
  • General Hospitality & Tourism

Research:

  • Decision Making
  • Online Communities
  • Brand Identification
  • Digital Marketing
  • Risk Perceptions
  • Communication 

Biography

Elizabeth is the Program Coordinator at MTSU in the Tourism and Hospitality Management program.  She holds a B.A. from the University of Pittsburgh and an M.S. and Ph.D. in Hospitality Administration from the University of Houston.  Elizabeth held management positions in both the restaurant and hotel industries. She served as the Executive Director of the AH&LA Information Research Center and as the Executive Master’s Program Director at the University of Houston where she...

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Elizabeth is the Program Coordinator at MTSU in the Tourism and Hospitality Management program.  She holds a B.A. from the University of Pittsburgh and an M.S. and Ph.D. in Hospitality Administration from the University of Houston.  Elizabeth held management positions in both the restaurant and hotel industries. She served as the Executive Director of the AH&LA Information Research Center and as the Executive Master’s Program Director at the University of Houston where she was awarded the Donald Greenway Teaching Excellence Award and the University-wide Teaching Excellence Award.  Elizabeth conducts research focusing on decision making, risk perceptions, and online communities. 

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Publications

Publications:     

  • “Exploratory Study on the Perceptions of Event Gamification on Positive Behavioral Outcomes"
    • In the Journal of Hospitality and Tourism Insights, (2021)
    • Annamarie D. Sisson & Elizabeth A. Whalen
    • Research interests- decision making processes; consumption communities
  • “Examining the Impact of Political Candidates on Hotel Revenue”
    • In the Jo...
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Publications:     

  • “Exploratory Study on the Perceptions of Event Gamification on Positive Behavioral Outcomes"
    • In the Journal of Hospitality and Tourism Insights, (2021)
    • Annamarie D. Sisson & Elizabeth A. Whalen
    • Research interests- decision making processes; consumption communities
  • “Examining the Impact of Political Candidates on Hotel Revenue”
    • In the Journal of Hospitality and Tourism Insights, (2020)
    • Amanda Belarmino & Elizabeth A. Whalen
    • Research interests- decision making processes; brand identification
  • “Share and Share Alike?: Examining the Maturation of the Sharing Economy Through a Craft Beer Exchange”
    • In International Journal of Contemporary Hospitality Management (2019)
    • Elizabeth A. Whalen, Amanda Belarmino, & Scott Tayloro  
    • Research interests- online brand/ consumption communities; online communication; decision making processes
  • “Comparing Guests’ Key Attributes of Peer-to-Peer Accommodations and Hotels: Mixed Methods Approach”
    • In Current Issues in Tourism (2019)
    • Amanda Belarmino, Elizabeth A. Whalen, Yoon Koh, & John Bowen
    • Research interests- Decision making process; online brand/ consumption communities; digital marketing; online communication
  • “Understanding a Shifting Methodology: A Content Analysis of the Use of Netnography in Hospitality and Tourism Research”
    • In International Journal of Contemporary Hospitality Management (2018)
    • Special Issue: Advances in Research Methods in Hospitality and Tourism
    • Elizabeth A. Whalen
    • Research interests- Advancing research methods
  • “Using Active Learning Activities to Increase Student Outcomes in an Information Technology Course”
    • In the Journal of Hospitality & Tourism Education Issue 4, (2017)
    • Cristian Morosan, Mary Dawson, & Elizabeth A. Whalen
    • Research interests- Advancing teaching methods
  • “Trends That Are Changing Travel and Tourism”
    • In the Worldwide Hospitality and Tourism Themes, (2017)
    • John Bowen & Elizabeth A. Whalen
    • Research interests- Online brand/ consumption communities; online communities; brand identification
  • “The Innovative Competitive Advantage: A Case Study of Two Pioneering Companies"
    • In the Journal of Hospitality and Tourism Cases, (2017)
    • Elizabeth A. Whalen & JiYoon (Jennifer) Han
    • Research interests- Decision making processes
  • “Millennials: Changing Loyalty Programs, Design, and Brand Standards”
    • In HITEC 2016 Special Report, (2016)
    • John Bowen & Elizabeth A. Whalen
    • Research interests- Decision making processes; brand identification   

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Research / Scholarly Activity

Works in progress:      

  • "Online Brand Communities: A Case Study of Disney"
    • Mediating the Mouse: Disney and the Fan Experience Ed. Priscilla Hobbs for Intellect Books
    • Elizabeth A. Whalen (accepted, publication data January 2022)
    • Research interest- online communities, brand identification, communication, decision making
  • “Loyalty Models Across Generational Cohorts”
      ...
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Works in progress:      

  • "Online Brand Communities: A Case Study of Disney"
    • Mediating the Mouse: Disney and the Fan Experience Ed. Priscilla Hobbs for Intellect Books
    • Elizabeth A. Whalen (accepted, publication data January 2022)
    • Research interest- online communities, brand identification, communication, decision making
  • “Loyalty Models Across Generational Cohorts”
    • John Bowen, Seyhmus Baloglu, & Elizabeth A. Whalen (under review)
    • Research interests- decision making processes; brand identification
  • “To Believe or Not to Believe: The Impact of Avatar Information Labeling on Source Credibility”
    • Elizabeth A. Whalen (under review)
    • Research interests- online brand/ consumption communities; online communication; decision making processes
  • “Risk Mitigation through Source Credibility: An Investigation of Online Community Engagement”
    • Elizabeth A. Whalen & Amanda Belarmino (under review)
    • Research interests- online brand/ consumption communities; online communication; decision making processes, risk perceptions
  • “Cobranding Hotel Owners and Operators for Increased Willingness to Pay”
    • Elizabeth A. Whalen & Annamarie D. Sisson (under review)
    • Research interests- decision making processes; brand identification
  • “Marketing Appeals for No- and Low-Alcohol Beers with Active Lifestyle Identification”
    • Scott Taylor & Elizabeth A. Whalen (under review)
    • Research interests- decision making processes; consumption communities
  • “A Multidimensional Study of the Impact of Bibles in Hotel Rooms”
    • Amanda Belarmino & Elizabeth A. Whalen
    • Research interests- decision making processes; risk perceptions   
  •  “Power Down for Human Touch: Mobile Device Intermediations at Events”
    • Annamarie D. Sisson & Elizabeth A. Whalen
    • Research interests- decision making processes
  • “Event Planner Destination Choice: A Case Study of Nashville”
    • Yi “Vanessa Liu & Elizabeth A. Whalen
    • Research interests- decision making processes

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In the Media

  • Publication in Murfreesboro Magazine March 2020 edition “Creating Your Own Personal Brand” pages 2-3
  • Featured in MTSU News – “Professor says communication is key to helping students success during pandemic”
    • October 15, 2020
    • https://mtsunews.com/professor-says-communication-is-key-to-helping-students-succeed-during-pandemic/?fbclid=IwAR14XV3S9qgoWb4Z1jZ1N-jWVnXsmkjehHqnmGsPjwfWdySErrPv702chgs 

Courses

  • THM 3100 Introduction to the Tourism and Hospitality Industry (face to face & online)
  • THM 3200 Principles of Lodging (face to face & online)
  • THM 3210 Service Design and Delivery (face to face & online)
  • THM 3350 Event Planning
  • THM 4140 Food and Spirit Tourism
  • THM 4400 Capstone in Tourism and Hospitality Management
  • THM 4600 Leadership and Professionalism Seminar
  • THM 4904/5/6 Internship in Hospitality/Events/Tourism
  • LSTS 4890 Senior Seminar (online)