The Hidden Persuaders
Item Number
HF5822.P3
Author/Artist/Editor
Vance Packard
Type
Book, Hard Copy
Date
2007
Press/Publisher
IG Publishing
Language
English
Description
| This book is the author's work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business |