MTSU Web Training Hub

Website Branding

All websites managed by the university should reflect and reinforce the institution’s official branding to ensure a consistent and recognizable experience across all departments. This includes using approved colors, typography, logos, and design elements, as well as maintaining a consistent tone and style of communication. Aligning with university branding helps build trust, strengthens the institution’s identity, and ensures that all content feels cohesive and professional to users navigating between sites.

You can view the full university branding guide at https://www.mtsu.edu/branding/.

Fonts

Proxima Nova 

Proxima Nova Regular (400)
Proxima Nova Regular (400) Italic

Proxima Nova Bold (700)
Proxima Nova Bold (700) Italic

Proxima Nova Black (900)
Nunito Sans Black (900) Italic

Colors

Primary Colors

MTSU True Blue

PMS 300 M
C:100 M:42 Y:0 K:0 
R:0 G:123 B:195 
HEX# 007BC3

Midnight Murphy

PMS Black M
C:75 M:68 Y:67 K:90 
R:52 G:54 B:54 
HEX# 343636 


Secondary Colors

Floyd Gray

PMS Cool Gray 6 M
C:0 M:0 Y:0 K:43 
R:166 G:168 B:170 
HEX# A6A8AA

Raider Navy

PMS 648 M
C:100 M:42 Y:0 K:50 
R:0 G:71 B:118 
HEX# 004776 


Complementary  Colors

Bolt Beige

PMS 7499 M
C:0 M:6 Y:26 K:6
R:241 G:223 B:184
HEX# F1DFB8

Heritage Stone

PMS 406 M
C:31 M:27 Y:43 K:0
R:173 G:163 B:138
HEX# ADA38A 

Buchanan Ivy

PMS 558 M
C:37 M:2 Y:42 K:0 
R:161 G:200 B:160
HEX# A1C8A0 

Legacy Brick

PMS 486 M
C:13 M:52 Y:50 K:0 
R:206 G:144 B:125
HEX# D98D79