MTSU Web Training Hub
Website Branding
All websites managed by the university should reflect and reinforce the institution’s official branding to ensure a consistent and recognizable experience across all departments. This includes using approved colors, typography, logos, and design elements, as well as maintaining a consistent tone and style of communication. Aligning with university branding helps build trust, strengthens the institution’s identity, and ensures that all content feels cohesive and professional to users navigating between sites.
You can view the full university branding guide at https://www.mtsu.edu/branding/.
Fonts
Proxima Nova
Proxima Nova Regular (400)
Proxima Nova Regular (400) Italic
Proxima Nova Bold (700)
Proxima Nova Bold (700) Italic
Proxima Nova Black (900)
Nunito Sans Black (900) Italic
Colors
Primary Colors
MTSU True Blue
PMS 300 M
C:100 M:42 Y:0 K:0
R:0 G:123 B:195
HEX# 007BC3
Midnight Murphy
PMS Black M
C:75 M:68 Y:67 K:90
R:52 G:54 B:54
HEX# 343636
Secondary Colors
Floyd Gray
PMS Cool Gray 6 M
C:0 M:0 Y:0 K:43
R:166 G:168 B:170
HEX# A6A8AA
Raider Navy
PMS 648 M
C:100 M:42 Y:0 K:50
R:0 G:71 B:118
HEX# 004776
Complementary Colors
Bolt Beige
PMS 7499 M
C:0 M:6 Y:26 K:6
R:241 G:223 B:184
HEX# F1DFB8
Heritage Stone
PMS 406 M
C:31 M:27 Y:43 K:0
R:173 G:163 B:138
HEX# ADA38A
Buchanan Ivy
PMS 558 M
C:37 M:2 Y:42 K:0
R:161 G:200 B:160
HEX# A1C8A0
Legacy Brick
PMS 486 M
C:13 M:52 Y:50 K:0
R:206 G:144 B:125
HEX# D98D79
