Strategic Plan 2035
Priority 3: Cultivate Sustainable Partnerships
Academic Year 2025 – 2026
Strategy 3.1: Strengthen community and industry partnerships
Initiative 3.1.1
Conduct campus and community assessments to inform and improve development of partnerships
Initiative 3.1.2
Increase industry connections by leveraging and expanding existing internship programs
Initiative 3.1.3
Develop integrated communication systems that foster collaboration with the community
- Create community/industry collaborative
- Adopt CMS platform across divisions
- Career Services industry partnerships (jobs and internship postings, Career Fair employer attendees)
Academic Year 2025 – 2026
- Jeff Gibson, Chair (Chair, Strategic Plan Development Committee)
- Monica Smith (Assistant to the President, Community Engagement)
- Brad Tammen (Director, Strategic Partnerships)
- Beka Moore (Director, Career Development Center)
- Joe Whitefield (Co-chair, Engagement Pillar, Strategic Plan Development Committee)
- Suzanne Sutherland (Faculty Senate Past President)
- Devin McClendon (SGA)
| Activity Plans | Annual Progress Reports |
|---|---|
| 2025 – 2026 Activity Plan | 2025 – 2026 Annual Progress Report |
| 2026 – 2027 Activity Plan | 2026 – 2027 Annual Progress Report |
| 2027 – 2028 Activity Plan | 2027 – 2028 Annual Progress Report |
| 2028 – 2029 Activity Plan | 2028 – 2029 Annual Progress Report |
| 2029 – 2030 Activity Plan | 2029 – 2030 Annual Progress Report |
Strategy 3.2: Improve institutional advocacy and communication
Initiative 3.2.1
Strengthen, disseminate, and ensure consistent use of the university’s overall marketing and branding strategies
Initiative 3.2.2
Create and invest in a strategic funding enhancement plan that effectively engages state, alumni, and donor partners
Initiative 3.2.3
Enhance our comprehensive recruiting strategy and more effectively articulate the multifaceted value of the MTSU educational experience
- Increased state funding allocations
- Increased alumni donors and amounts
- Increased overall donors and amounts
- Increased admissions applications (undergraduate and graduate)
- Increased enrollment yield of admitted students (undergraduate and graduate)
Academic Year 2025 – 2026
- Andrew Oppmann, Chair (Vice President, Marketing & Communications)
- Joe Bales (Vice President, University Advancement)
- Laurie Witherow (Vice Provost, Enrollment Management)
- Sam Zaza (Chair, Engagement Pillar, Strategic Plan Development Committee)
- Suzanne Sutherland (Faculty Senate Past President)
- Brianna Campbell (SGA)
| Activity Plans | Annual Progress Reports |
|---|---|
| 2025 – 2026 Activity Plan | 2025 – 2026 Annual Progress Report |
| 2026 – 2027 Activity Plan | 2026 – 2027 Annual Progress Report |
| 2027 – 2028 Activity Plan | 2027 – 2028 Annual Progress Report |
| 2028 – 2029 Activity Plan | 2028 – 2029 Annual Progress Report |
| 2029 – 2030 Activity Plan | 2029 – 2030 Annual Progress Report |
